Bad money drives out good money. Originally, it means that when a country issues two currencies with the same given value but different actual values, the currency with high actual value (good currency) often cannot circulate, but is collected or melted. Only the money with low value (bad money) remained in circulation in the market, and later it was derived to refer to general reverse elimination (inferior wins superior elimination).
In fact, this kind of situation often happens in the market. For example, we always feel why the quality of things today is not as good as before. Fans used to be used casually for twenty or thirty years, but now they are broken in a few years. What is the reason? Similarly, there are light bulbs that are indispensable in daily life.
In people's general cognition, Edison, the famous invention king, invented the electric light bulb, which has brought light to the whole world since then; But in fact, the light bulb can't be completely invented by Edison. The incandescent lamp appeared in front of him. To put it bluntly, Edison's real function is to turn the light bulb into a stable object that everyone can use, and at the same time greatly extend the life of the light bulb.
At that time, the purpose of the light bulb was to emit light continuously, so the quality was very good, which can be seen from a "magic lamp" that was already on 1 19 and is still on. This magic lamp is located in the garage of a fire station in a remote town called Livermore on the edge of the desert in eastern California, USA.
Does that sound like a bite? But it doesn't matter. It is important that you know that it is enough to have a "magic lamp" with such an exact address. Since 190 1 was lit, this incandescent lamp has been lit for countless days and nights and has never been extinguished. Of course, we can't say whether there was an unexpected power failure, but the fact is that this light is still on.
How long do we usually use a lamp? It took three or five years, but it broke down in a few days, but this light has been on for 1 19 years. Isn't it incredible?
Someone has to ask, which brand is the light bulb with such good quality? It comes from a brand you've never heard of, Shelby. Why haven't you heard of it? This light bulb factory closed down on 1925 because the quality of the light bulbs produced was too good.
Yes, you are right. A light bulb factory closed down because the quality of light bulbs was too good. This is an unstable record, but it does exist. The actual service life of the light bulb we use today will never exceed 1000 hours. Why? Because this is the standard that the light bulb industry needs to abide by together.
1924, OSRAM, Philips and General Electric, the leaders of the light bulb industry, jointly held a meeting in Geneva, Switzerland, and established the "Helios Alliance". The core idea is to set an upper limit on the service life of light bulbs, which cannot exceed 1000 hours.
There is a simple reason. If light bulbs are used too much and have a long service life, people will not buy new ones to replace them. In this way, a large number of goods will be hoarded, which will lead vendors to choose not to purchase goods frequently, and the direct loss is the turnover of these light bulb factories.
In order to earn more profits, Helios Alliance began to crowd out those light bulb factories with good quality by relying on its huge reputation and market share, and Shelby became one of the light bulb factories eliminated by the market.
The purpose of writing this story is to tell you whether we should consider the quality problem when blindly pursuing big brands or new models. The final result of bad money driving out good money is that from now on, only "bad money" is available to everyone, and there is no "good money" circulating in the world.