What should car companies do in 2020? Based on the market level, Friends of Time talked about China's economic base, China's huge automobile market, which has been growing continuously for 28 years and dropped by about 10% in 20 19. Obviously, after the real estate, the changes in the automobile market have been highly concerned by all walks of life, and there will definitely be difficulties in the future market.
In the face of difficulties, Luo Zhenyu mentioned a point that investor Zhang Ying wanted to express to entrepreneurs of this era: "It is not to overcome difficulties, but to get used to difficulties." In other words, it is to make it a habit to meet difficulties and face them.
In fact, such a sentence is not only for entrepreneurs, but also for the future automobile market, which doomed all automobile enterprises to find ways to overcome the market dilemma.
First, face the difficulties and start the first shot in China.
Lincoln, who has been entering the domestic market by import, took an important step in view of the current situation of the domestic market on February 27, 20 19.
Lincoln's first domestic model-the brand-new Lincoln adventurer pirate ship opens for pre-sale. It shows domestic consumers what an American luxury SUV should look like.
The new Lincoln adventurer Corsair is a car with high hopes. On the one hand, it is because this is the first step taken by Lincoln, which is equivalent to the cornerstone of development. After the foundation stone is laid, every brick and tile in the future can give full play to its greatest light and play a solid role. On the other hand, this is not a good time, and the overall environment of the automobile market has always been like this, so this car also plays an important role in expanding the market.
Corsair, a brand-new Lincoln adventurer, shoulders a dual mission, and must show enough market competitiveness, otherwise it will be difficult to make a difference, so this car must be Lincoln's masterpiece.
Second, the brand-new design continues the classics and is natural and elegant.
In terms of appearance, the front face is Lincoln's family-style starlight grille design, and with the new crystal diamond adaptive LED matrix headlights, the design of the new Lincoln adventurer Corsair keeps the elegance of the Lincoln brand.
Because the overall design of the new Lincoln Adventurer Pirate Ship was inspired by aviation planes, the design element of "flying line" was adopted. From the side of the car body, the waistline and side skirt line of the car body gradually rise from front to back, while the lines of the roof drop rapidly at the rear, and the three lines converge into a cone, which also creates the "flying posture" of the car body.
At the rear of the car, I have to mention the Lincoln family's integrated horizontal LED taillights, which set off a wave in China. This time, it appeared on the new Lincoln adventurer Corsair without exception, continuing its unique charm.
Third, create a private "quiet" world and carry luxury to the end.
Mao Jingbo, president of Lincoln China, emphasized that the key to the "quiet journey" was "quiet"? Calm down and get in touch with the new Lincoln adventurer pirate ship. You will find that the brand-new Lincoln Adventurer Pirate Ship not only follows the design elements of "Quiet Journey" product DNA in appearance, but also interprets "Quiet Journey" in the creation of internal space.
First of all, the brand-new Lincoln adventurer Corsair fully leads the NVH vehicle mute project. In addition to the standard ANC active noise reduction system, the new car also adopts three unique sound insulation configurations at the same level, namely, the engine compartment double-layer sound insulation wall, the three-layer dynamic sealing door system and the front and rear row sound insulation glass.
After the sound insulation is completed, it will be matched with 22 acoustic bags and Michelin Primacy. SUV silent tires make the interior space of the new Lincoln adventurer Corsair really "quiet".
In terms of design, Corsair, a brand-new Lincoln adventurer, used a lot of straight lines in the car to explain the design elements of "quiet journey" highlighting the horizon. The seat adopts/kloc-Eagle, a famous American brand with a history of 0/50 years. Otto Savannah advanced leather, the front seat also has the highest 24-way electric adjustment at the same level, which has the functions of seat heating, ventilation, massage and memory, and supports 5 massage modes.
Imagine sitting in a comfortable seat in such an environment and opening the exclusive car of Lincoln China market? Air? Refresh the cockpit "fresh air housekeeper" system, listen to music, and feel that the new Lincoln adventurer pirate ship is equipped with Revel 13 speakers? Advanced sound system, through the panoramic skylight of 1.4 square meters, look at the scenery outside the window. Isn't this an audio-visual feast?
Fourth, people and cars interact and be smart travel partners.
Speaking of intelligent interconnection, I want to go back to the opening Friends of Time. In my speech, I mentioned an interesting phenomenon, saying that Liang Ning, a business observer, saw a list of more than 100 companies in trouble and found that every company in trouble had a corresponding positive model among its peers. What we are most familiar with is the clothing industry. It is said that the clothing industry is not good. Li Ning has become China Li Ning and has become a national trend.
In fact, behind it is a fact that has been ignored by everyone. "The market crowd has changed", that is, the mainstream consumer groups have changed, and the young consumer groups have a strong demand for intelligence.
Corsair, a brand-new Lincoln adventurer, showed great competitiveness intellectually. Equipped with China's exclusive 12.8-inch ultra-large HD touch screen, it is not only the largest in its class, but also has ultra-high resolution and display brightness. In addition, it is equipped with HUD head-up display system and adopts DLP digital light processing technology only used in high-definition cinemas, which can process images at thousands of times per second with extremely high brightness and no distortion.
The new SYNC+ Zhixing Internet is also exclusive to China, which supports intelligent navigation, voice interaction supporting natural semantic recognition, rich in-vehicle entertainment and service ecology, and intelligent interconnection in the cloud.
Corsair, a brand-new Lincoln adventurer, is equipped with a number of technology configurations that are deeply suitable for young people's habits, and is equipped with a Phone? As? Answer? The key "smart phone key" can easily unlock the vehicle with a mobile phone without a physical car key.
It is worth mentioning that in addition to the smart phone key and physical key, there is a third way to open the door on it, and the whole system comes standard with a password lock, which further ensures the convenience of driving.
Five, should be quiet and dynamic, free.
Finally, consumers are very concerned about the power problem. The new Lincoln Adventurer Pirate Ship comes standard with a 2.0L turbocharged engine, with a maximum horsepower of 245 horsepower, a maximum power of 180kW and a maximum torque of 390Nm. Transmission matching 8-speed automatic gearbox.
Corsair, a new Lincoln adventurer, is not only full of power, but also adopts a new intelligent separable four-wheel drive system unique to the same level, providing five driving modes, including standard, sports, energy saving, anti-skid and complex road conditions. Drivers can choose the appropriate mode according to the actual road conditions to achieve the best driving experience.
Say the last sentence:
Corsair, a brand-new Lincoln adventurer, Chinese name is "Adventurer", which means to go out of the "comfort zone", explore the unknown with courage and talent, and surpass yourself. This is not just a product tailored for the young and hardworking elite. It is also an important step for Lincoln brand to surpass itself.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.