Sony's late founder and chief consultant.
Mr. Inoue Shenda
( 1908 - 1997)
Mr. Masaru Ibuka, the late founder of Sony Corporation, was born in 1908 and graduated from Waseda University Institute of Technology in 1933. As early as his student days, he won the Outstanding Invention Award of the Paris World Expo with "dynamic neon lights". 1946 In May, he and Mr. Akio Morita co-founded Tokyo Communication Industry Co., Ltd. (referred to as "Dongtonggong" for short, and 1958 was renamed Sony Corporation) for 190000 yen, and served as the senior general manager and representative director of the company. As a technician and entrepreneur who attaches importance to creativity and uniqueness, he has devoted his life to the development of the company.
The cooperation between Mr Inoue and Mr Akio Morita is called "seamless". It is this near-perfect cooperation and their pursuit of beautiful dreams in their hearts that makes Sony continue to grow and become an outstanding representative of Japan's post-war economic development. At the same time, it has brought consumers all over the world products that create new lifestyles and "touch their hearts", such as Telilon, Walkman Walkman and 8mm video camera.
The late founder and honorary chairman of Sony Corporation.
Mr Akio Morita.
( 192 1- 1999)
Mr. Akio Morita, the founder and honorary chairman of the company, passed away on June 3, 1999. Since he founded the company with Masaru Ibuka, the founder and general counsel of 1997 and 1946, he has been a leader in all management fields of the company, including the creativity of new products, marketing, overseas operation and human resources.
1966, Akio Morita wrote a book "Never mind school grades", emphasizing that enterprises should pay attention to personal ability rather than academic background. This concept questioned the traditional Japanese employment habits and aroused strong repercussions in Japan. I like this idea best.
After World War II,1May, 945, Masaru Ibuka, as one of the founders of Sony, convened seven technical backbones to set up the Tokyo Institute of Communication, and Akio Morita soon joined in. He is a good friend of Masaji Inoue. At that time, they only had assets of190,000 yen.
A year later, the two men reorganized the "Tokyo Communication Research Institute" into "Tokyo Communication Industry Co., Ltd.", with Masaru Ibuka as the company's senior general manager and representative director;
In the fifth year of the company's establishment, namely 1950, Sony overcame all kinds of difficulties through hard research and copied the first "G-type" tape recorder in Asia.
1955, Sony introduced the first transistor radio TR-55 in Japan.
1958 65438+ 10, Mr. Morita officially changed the company name from "Tokyo Telecommunication Industry Co., Ltd." to "Sony Co., Ltd.", and Akio Morita began to promote the Sony brand; Morita regards the company's brand as its life and strives to "make Gensonnie famous in the world". His efforts finally made Gensonnie's brand charm come true today.
1958 65438+In February, Sony shares were listed on the Tokyo Stock Exchange;
1960, Sony introduced the world's first transistor TV-8-301;
196 1 year, Sony issued 2 million common shares in the United States, becoming the first Japanese company to publicly issue shares in the United States after World War II. In the same year, Akio Morita established the Sony Design Center, which was presided over by Dianxiong Yamato.
1962, Sony Hong Kong Limited was established;
1963, Sony introduced the world's first transistor video recorder.
1968, Sony introduced a color TV KV- 13 10, which adopted the Telilong CRT developed for several years. In the same year, CBS and Sony jointly established CBS/ Sony Records Company, with Dianxiong Daiwa as the head. Later, this company developed into the largest record company in Japan.
1972, Sony developed the "U-matic" system. Turning the wheel into a cabin can save more space and make it easier to use.
1975, Sony launched a home Betamax video recorder;
So far, Sony has changed its logo seven times. The top logo is "Dongtong Palace", which feels a bit "Altman". The second is 1955 Sony logo used before Sony officially changed its name. It's ugly! The next one was the Sony logo that was really prepared for Sony before 1957, when "Dongtonggong" was renamed as "Sony Corporation", and the logo began to take shape from then on. It was later changed in 196 1. This logo is the strongest in Sony's history. 1962 was changed again, and 1969 was changed again, and it has been used until the last change in the above picture ~
1June, 979, the world's first stereo tape walkman TPS-L2 came out, and the brand of walkman appeared in front of the world. At first, Sony wanted to name it "Stereo Walky", but Toshiba had registered the trademark for its portable radio first. In desperation, Akio Morita, then the chairman of Sony, immediately thought of "Walkman".
In the same year, Akio Morita visited China and was received by Deng Xiaoping.
1980 65438+In February, Sony officially entered Chinese mainland and the Beijing Office was established;
198 1 year, Sony invented the 3.5-inch floppy drive, which is still the standard of PC.
1982, Sony introduced a 1/2 inch integrated camera for broadcasting, Betacam. Under the impetus of Dianxiong Daiwa, we also cooperated with Philips to release the world's first CD record. In the same year, Dianxiong Daiwa became the chairman and CEO of Sony.
1984, Sony launched the Discman portable CD Walkman D-50; ;
1988 and 1989, Sony completed the acquisition of CBS Records (now Sony Music Entertainment Co., Ltd.) and Columbia Film Entertainment Co., Ltd. (now Sony Film Entertainment Co., Ltd.) for $2 billion.
1989 Sony released CCD-TR55, a high-resolution 8mm camera.
1992, Sony released the long-developed MD system, which was developed based on the MO magneto-optical disk storage system, and introduced MD Walkman MZ- 1. At this time, MD system is still immature, bulky and poor in sound quality, which has not attracted attention.
1994 65438+In February, Sony launched the Playstation(PS), a 32-bit home game console, and developed the world's first high-brightness and green LED plasma flat panel display (Plasmatron).
1995, Idei Nobuyuki succeeded Daiwa as chairman and CEO of Sony. In the same year, Sony released plasma TV technology, joined hands with other companies to launch DVD technology, and also launched the Digital Handycam product line and Cybershot digital camera product line.
1996, Sony began to cooperate with Intel to produce VAIO desktop computers and notebook computers, and introduced the kinescope motor with flat screen. In the same year, Sony (China) Co., Ltd was established.
1997, Sony launched a DVD player, and Idei Nobuyuki hired Howard stringer as the head of Sony in the United States, which changed Sony's corporate image and established a new image of youth and vitality.
1998, Sony launched the AIBO robot dog as an electronic pet, and released the memory stick at the same time;
1999, Sony once again joined hands with Philips to launch SACD (Super Audio CD).
In 2000, Sony introduced the second generation home game console PS2；; ;
In 200 1 year, Sony Ericsson Mobile Communication Company was established, and the first batch of cooperative products went on the market in March of the following year.
On June 5438- 10, 2003, Idei Nobuyuki began to implement the basic reform plan of "Transformation60", including global layoffs 13%, moving production lines overseas, establishing joint ventures and reorganizing financial business.
Last August, Sony BMG Music Entertainment Company was established. In September, the investment group headed by Sony successfully acquired MGM Film Company of the United States for $5 billion. In the same year, Sony also integrated the production of telephone and DV into the VAIO personal computer department.
On March 7th this year, Sony announced that Idei Nobuyuki, Chairman and CEO, and Guowei Ando, President, would leave their posts after June 22nd to become senior consultants and consultants of the company. Their positions will be taken over by Englishmen howard stringer and ch bachi ryji respectively.
This is a critical period for Sony.