Last weekend's CBA league issued a heavy fine, but it gave a new meaning to the "pickpocket" in the professional arena-paying a fine. A series of fines involved the club's equipment wearing violations last season and this season, involving 1 1 person, 17 times, with a total fine of 5.42 million yuan. It is the first time in the league's 25-year history that the amount of punishment is large and the number of people involved is wide. So, what is the reason for such a heavy ticket?
According to the first paragraph of Article 117, Chapter 9 of the Discipline Standard of China Men's Professional Basketball League, it is illegal to wear or use competing products without wearing the equipment designated by the official sponsor brand Li Ning Company in competitions and training occasions. Among them, Guo, the core of Liaoning team, was fined 1 1.5 million yuan for four violations; The Guangdong team was fined the most, with coaches Du Feng, players, Hu and Jeff, with a total fine of 2 1.2 million; Even Shougang, which has now returned to the United States, violated the rules three times last season and fined 550 thousand. In addition, Bai Haotian of Shenzhen team, Meldan of Tongxi team and Zou of Bayi team were each fined 500,000 yuan. Officially, all fines must be paid as scheduled before June 65438+February 14 am 10 in 2020, otherwise the execution will be suspended. It can be said that this punishment has clear terms, and it is not a temporary intention, nor is it a wild price. On the importance of sponsors' rights and interests. Indeed, in 20 12, Li Ning signed a five-year sponsorship contract of 2 billion yuan with CBA, and in 20 17, it signed a five-year contract of about 10 billion yuan against the background of cold investment in the sports market, which is really a "timely help" for CBA league.
Protecting the rights and interests of sponsors is understandable, but on the other hand, the way and intensity of this punishment seems to be difficult to convince the outside world. For some players who are punished, their wages are not even enough to pay a fine for one year. For example, my brother who was punished by Maidan said, "With the above fine, Maidan can go home and sell mutton kebabs!" " There are also some fans who think that the punishment for Guo and others is "second guessed" and "fishing law enforcement". Basketball commentator Zhou He said that the punishment method needs to be improved.
In fact, the controversy caused by sponsorship in CBA history is more than this time. Yi Jianlian's 20 16 "shoe throwing door" has caused heated discussion. In fact, clubs, players, coaches, sponsors and league companies are all members of CBA league. Only when all parties move in the opposite direction and work together can we maintain the overall image of the alliance and maximize the interests of all parties. Both Zhou He and Wei Qi put forward suggestions. Zhou He believes that "from the perspective of the alliance, we can do better. There will be some prevention and management mechanisms in the future, instead of suddenly turning over old accounts and issuing a huge fine with photos of the photo agency a year later. This also confuses players. From the point of view that the alliance is responsible to the sponsors, it also needs to strengthen management. Can the team have an equipment manager to stare at the players' interviews in peacetime? All aspects need to be standardized. "
In this regard, Wei Qi said, "I hope our sponsors, players and teams can stand together, which is very important for China Basketball and CBA League, because they are all important members of the whole league. Whether it is a player, a team or a main sponsor, everyone wants to maximize their own interests. In fact, everyone is in a win-win situation. In a harmonious atmosphere, we will build this alliance to make CBA develop better.