The founding background is like this. Runtai Group started with textile as its main business. After 1990, it became a sunset industry, and the group began to seek the road of transformation and diversified investment, among which RT Mart was one of its own brands.
At present, RT Mart is also blooming all over the country. The modes of these large commercial squares are similar, and there are not many features. It is a replica of Wal-Mart, because Wal-Mart is a pioneer in this industry.
Basically, they choose downtown as their location. Some shops in RT Mart are not completely in the center, such as a district. His location may be in the center of the town, which may be related to land acquisition.
Their model is based on their strong ability to integrate shops or attract investment as a negotiation condition, communicate with the government and win a large area of land. Their business profits are part of it. Because they can bring a strong flow of people, the surrounding land will appreciate, so real estate is also a large part of the profits of commercial squares.
Some RT Mart is in the countryside, but because it is an industrial city, many factories around it are crowded with people, and business in RT Mart is not bad.
We have seen RT Mart in many places with different forms, and some places are not even in good locations. Their location may be different from KFC and McDonald's, and it is not a very golden location.
Perhaps RT Mart is also shrinking its front, because it seems that all enterprises are facing the turning point of the market, and the retail industry feels the deepest.