Counting the development of smart home industry in China in recent ten years, the domestic market as a whole is on the rise, and various manufacturers and enterprises have sprung up. However, in such an environment, various brands and products are uneven, which brings great problems to users' choice. Because I don't know the difference between these products and the advantages and disadvantages of various products, it is very troublesome.
In view of these problems, I think it is necessary to hold a lecture. Today, let's talk about the development of smart home and the introduction of some domestic brands. Here is some information we are looking for.
At the same time, you are also welcome to discuss and ask questions together.
A brief history of smart home development
It is generally believed in the industry that smart home really entered the China market in the late 1990s, and it has a history of nearly ten years. During the period of 1999, at the first Shenzhen Hi-Tech Fair, foreign Yongtai Feng Company participated in the exhibition with its ApBus products, which indicated that foreign products began to enter the China market. During this period, smart homes became popular in Europe and America. It is said that all companies in the American market have concept centers or exhibition halls to show the functions of digital home. Obviously, this trend has also blown to China. Around 2000, the word smart home began to appear frequently in the media. For a time, because the concept of smart home was also heated, real estate developers would consider introducing the concept of smart home into some high-end projects, and even called it "smart" in publicity. The Shenzhen Central Garden where this print is located was completed in 2002. Known as the first intelligent community in Shenzhen. At that time, advanced IC card swipe system, access control intercom system and security monitoring system were established. But it is still far from the smart home we know now. At that time, many property buyers were attracted by the intelligent propaganda of developers, but at that time, many so-called intelligent services only stayed at the stage of concept or realization of some functions.
At the same time, many scientific research institutions and investors are attracted by the concept of intelligence. After two or three years of research and development, a number of domestic enterprises, including Haier, Hisense, Kelon, Lenovo and Tsinghua Tongfang, launched smart home products at the Shenzhen High-Tech Fair of 200 1. Haier is one of the earliest enterprises to enter the field of smart home in China. It introduces the concept of "home integration", integrates intelligent system, home appliances, decoration and property management services based on Haier Group's own perfect customer service system, and has strong integrity and systematicness. Later, Haier Home Integration Company was established to focus on smart home development. Kelon, Institute of Automation of China Academy of Sciences and Engineering Department of Arizona University established the Sino-US Kelon Intelligent Control Joint R&D Center. The "Modern Home Information Service and Intelligent Distributed Control System" developed by the center passed the joint appraisal of five academicians from China Academy of Sciences and China Academy of Engineering, and a smart home system named Dream Home was exhibited at the high-tech fair. The intelligent E-Home proposed by Hisense is to turn personal computers into HDC terminals, that is, home gateways. All information appliances will become the terminals of HDC, and their on/off, working procedures and status will be controlled and changed through HDC. The "digital home e-home" advocated by Tsinghua Tongfang is a three-tier system with the family as the core, including the digital platform within the family, the functional platform of the community and the business platform of the community. Home internal platform is composed of home information network and home control network, which is connected with the outside world through telephone line or ISDN system. In addition to these home appliances and IT vendors, system vendors such as switches, security, and building intercom have also become an important force in the development of smart homes. In addition, the mainstream western X- 10 (electronic carrier technology) products are gradually introduced to the China market.
During the two years of 2003-2004, the foundation of residential networking was continuously improved, the research and development capacity of smart home in China was gradually improved, and network household appliances began to scale. In such a big environment, various policies, standards and alliances have also been established or introduced one after another, which began to promote the rational and standardized development of the whole industry. In July 2003, Lenovo, TCL, Konka, Hisense and Great Wall initiated the establishment of a new generation of switching technology and interface specification for network information equipment, Flash Link. In July of the following year, seven companies, including Haier Group, Tsinghua Tongfang, China Netcom, Shanghai Radio and Television Group, Chunlan Group, Great Wall Group and Shanghai Belling, set up E-Home, aiming at promoting the industrialization of home network system standards and platforms, and the dispute over digital home standardization started.
In 2003, the relevant departments revised the Key Points and Technical Guidelines for the Construction of Intelligent System in Residential Quarters. In the Guideline, the overall goal of intelligent system in residential quarters is to improve the high-tech content and living environment level of residential quarters by adopting modern information transmission technology, network technology and information integration technology, and to carry out accurate design, optimized integration and careful construction to meet the needs of residents' modern living life. The intellectualization of residential quarters is divided into three standards: one-star, two-star and three-star, among which the most basic one-star standard includes three subsystems: security, management and equipment monitoring, and information network. The publication of the revised guide is regarded as a watershed in the development of intelligent housing, which makes the intelligent construction in real estate development have practical norms. In August 2004, the Intelligent Committee of China Interior Decoration Association was formally established, aiming at standardizing the smart home market, promoting the application of smart home products in houses, and upgrading the traditional decoration design and construction level, which was welcomed by the smart home industry.
After 2005, more perfect and larger-scale smart home cases began to appear, especially some top villas and luxury houses. At this time, the smart home design is not only satisfied with some subsystems, but also an integrated system that can realize more functions. The most famous ones are the mangrove west bank of Shenzhen Pepsi Real Estate and Tomson Yipin of Shanghai. It is reported that Blackstone Group spent 30 million US dollars to build wireless city on the west coast of mangrove forest, and combined with LG and Honeywell to customize a set of smart home appliances and automatic control solutions. LG will provide home appliances, including network appliances, and Honeywell will provide home gateway control system to realize rich functions such as visual intercom, lighting scene control, remote control, home security, etc., and consider the needs of future upgrades. The advanced integrated wiring technology is adopted, and the data, voice and control points of the home are included in the integrated layout and jumper management, with an average of 70 points per household and an average of 6,543.8+0.5 million meters of embedded pipes per household, so that residents can realize the functions of smart homes without making changes or renovations or re-slotting through walls, and meet the needs of unlimited upgrading in the future. Tomson Yipin, which also opened in 2005, once set a sky-high price of 1 1.5 million/square meter. Even now, after continuous discounts, its sales volume is still very small, but its intelligent products are very high-end, including Honeywell's anti-theft host, SIEDEL's visual intercom system, Lonbon emergency intercom system, and i-bus in ABB's intelligent control, which can be set in many ways. In addition, intelligent central air conditioning, central dust removal system and floor heating system are also adopted. But just like its asking price, Tomson Yipin's smart home system is only limited to luxury goods, lacking system integration and becoming a flashy representative.
Although the development of smart home in China is tortuous, and there is still a long way to go from concept to practical application, we can still see the progress of smart home industry in recent years. Especially in recent two or three years, after accumulation and precipitation, the smart home industry has undergone gratifying changes. We can see:
Domestic smart home brands have gained a firm foothold, and those enterprises that persist have gradually matured through experience. A number of outstanding smart home enterprises have emerged, including Haier, Hisense, TCL, Sobo, Ruixun, Ruilang, Bochuang and Anjubao. In the list of top ten brands in Qianjia.com and brand monitoring, domestic smart home brands account for half of the country. Haier, Hisense and other enterprises have combined smart home with their sales channels, service systems and diversified businesses, such as smart home and its household appliances, IT products, home improvement, real estate and property services, and launched integrated comprehensive services, which have also achieved good results. At the same time, with the participation of more enterprises, the price and product level of smart home are also richer. The emergence of smart home products in different market segments provides more choices for the market. Recently, many enterprises have played the banner of the popularity of smart homes.
Diversified marketing model, in addition to establishing cooperation with real estate developers, interior design and decoration industry, looking for agents and integrators, and promoting through exhibitions, since 2006, experience stores and specialty stores have mushroomed in various cities. On June 5438+ 10, 2006, GKB Digital House Experience Store showed the lighting usage, household appliances control and monitoring effects in all areas in the control hall of Unitalen World in Xiamen. In July 2007, the 8,000-square-meter smart home life experience hall jointly built by Shenzhen Kebao Boloni and Shenzhen Automation Society was unveiled in Shenzhen. Its main functions include: AMX central integrated control system, full range intelligent lighting control system, "Maple Leaf" security alarm and remote monitoring system, villa indoor intercom and background music system, fingerprint lock, home theater, air conditioner, electric curtain and other electrical control and environmental control intelligent systems. In August 2007, Hisense Digital Home Experience Center opened in Qingdao, which is an energy-saving, environmental-friendly and intelligent green residential building. Since then, wisdom experience halls have been opened in Guangzhou, Shanghai, Suzhou, Jinan and Chongqing. China Mobile Information Life Museum, which was built in Shenzhen in 2008, also has a special smart home experience area. In addition, many enterprises cooperate with real estate developers to set up smart home model houses in the model rooms of real estate.
There are many participants, because there are many industries involved in smart home, so enterprises from different industries are constantly joining the competition of smart home. At the end of 2007, the M2M platform of China Telecom began to be built to provide unified support for various data acquisition services. Based on the open architecture design, at the application platform level, China Telecom is also exploring the unification of terminal interface standards with enterprises and alliances. China Mobile has also coveted the smart home business for a long time, especially after the 3G license was finally issued, 3G smart home has become a new hot spot of speculation. In addition, real estate developers have also participated in the development of smart homes to varying degrees. Three Guangdong real estate developers headed by China Everbright Group invested nearly 654.38+0.5 billion yuan in the industrialization of "Guanglian", which solved the problem of insufficient investment in digital home promotion. The real estate resources of these real estate developers provided a user base for the digital home pilot.
Smart homes spread to second-and third-tier cities. Early smart homes were mainly concentrated in Beijing, Shanghai, Guangzhou, Shenzhen and other places. At present, in other second-and third-tier cities, a perfect smart home sales and installation system has been gradually established.
Problems in development
Of course, as a just-started industry, there are still various problems in the development process, including:
1, over-hyped concept
From the early days of smart home development, hype began to be overwhelming. In order to impress people, the early propaganda used many flashy concepts to show consumers the beauty of smart life through various gorgeous rhetoric and sci-fi pictures. However, the early smart home was not perfect in performance, function and after-sales service, and there was often a big gap between the propaganda content and the realization effect, which disappointed consumers and even led to the industry once in a downturn. Although products and technologies are improving now, many practitioners still put the concept in the first place in the sales of smart homes, and regard flickering as an important means of sales, but the practicality and humanization of products are still difficult to reach the designated position.
2. Lack of standards and norms
Although there are standards such as Blink, e-home, Guanglian, DLNA, UOPF and KNX. The smart home industry also needs the unification and improvement of standards. Some insiders complained: "Some technologies in this industry have no industry standards. Everyone does their own thing, and the compatibility is not enough. The workload of follow-up services is very large. " China's industry management often has too many supervision departments. The Ministry of Construction, the Ministry of Public Security and the Ministry of Information Industry have their own emphases on the positioning of residential quarters, and it is difficult to integrate a set of standards that satisfy everyone, which directly affects the smart home market, resulting in many incompatible product standards on the market, which ultimately hurts users and brings great trouble to manufacturers when producing and selling their products. Therefore, the whole industry is calling on the state to introduce a set of industry standards as soon as possible to regulate the products and markets of smart homes.
3. The market is chaotic and the supervision is insufficient.
As a new industry, the market order has yet to be formed. Because there are many fields involved, market supervision is also difficult. Especially now, more and more people are entering this industry. It is not excluded that some people want to make quick money through concepts and hype, and even some companies cheat the franchise fee under the guise of smart home. It is said that in Guangdong, some companies called "empty-handed thieves" set up a workshop without even registering, with more than a dozen brands, and their quality and service were not guaranteed. They even got the money and ran away.
4. The product quality is uneven.
Although the overall level of domestic smart home products is constantly improving, the entry threshold of smart home is not high at present, and there is no special management department or specification. The stability and reliability of some products are still not guaranteed.
5. Cross-industry cooperation is difficult.
The development of smart home needs the close cooperation of security, home appliances, IT and system integrators. Only in this way can we integrate their unique advantages and create a new world as soon as possible. However, under the cruel market competition, people from all walks of life want to gain the upper hand in their own industries and related industries and pursue their own economic interests, which makes the cooperation between different industries difficult.
6. The installation and debugging are complicated and the maintenance cost is high.
A complete smart home system is complex, and the construction process and later debugging of integrated wiring should be carried out by professional engineers. If something goes wrong in use, maintenance is also a very troublesome project, and its high cost is unbearable for ordinary people.
summary
Smart home has entered the tenth year in China, and the whole industry is still in the growth stage. Smart home does contain unlimited business opportunities, but in order to really tap such a large market, manufacturers need to study the deep needs of consumers and make a new positioning of products according to the current industrial development status.