In 20021year, the annual sales volume of Rolls-Royce achieved the best achievement in the history of brand 1 17.
Rolls-Royce car sales in China, the United States, the Asia-Pacific region and other global markets have all reached record highs.
The demand for all Rolls-Royce models is very strong, especially Gust and Cullinan.
Rolls-Royce continues to write brilliant chapters and continues to lead the global ultra-luxury car market.
At present, Rolls-Royce car orders have been placed in the third quarter of 2022. At the same time, Bespoke's haute couture business still performed well.
The Rolls-Royce Apprenticeship Program welcomes the highest number since its establishment: 37 apprentices will join the program in September 2022.
"202 1 was an extraordinary year for Rolls-Royce. This year, our global delivery volume reached a new high of brand 1 17. The demand for Rolls-Royce products in various markets around the world is unprecedented. We have created a better product lineup and customized high fashion categories. Since Gust came out a year ago, the market response has been outstanding. Black emblem gust 202 1 10 was successfully listed. The demand for customized haute couture has set a new record. These are the keys to Rolls-Royce's proud performance. At the same time, Rolls-Royce is preparing for the historic birth of the first pure electric vehicle. We are inspired by all kinds of extraordinary achievements. Based on this year's successful performance, Rolls-Royce has further developed into a real luxury brand, not limited to traditional car manufacturers. "
-CEO of Rolls-Royce Motor Cars? Torsten Muller Otvos (Tollsten Mueller? Television? sir
In 202 1 year, Rolls-Royce achieved the best annual sales volume since the brand was founded 1 17.
In 20021year, Rolls-Royce delivered 5,586 cars, an increase of 49% over the same period in 2020. All markets have achieved sales growth. Among them, China, the United States, the Asia-Pacific region and other global markets have set the best sales records in history.
The market performance of all Rolls-Royce models is very strong. Among them, the market performance of gust models contributed significantly to sales growth. With the advent of gust black emblem 202 1 10, its market demand has further increased. Cullinan and its flagship model Phantom continue to lead the market, and its customer orders have been scheduled for the third quarter of 2022. Moreover, in 20021year, the annual sales volume of Rolls-Royce "original factory-guaranteed used cars" also reached a record high.
What is the business volume of customized high fashion? The historical record level in 2020 is equivalent. These include customized high-end customized Phantom Weaving Burning Collector's Edition, Phantom Tian Bo Collector's Edition and Black? Badge phantom and black? A collector's edition of "Land Speed" with obscure badges. ? With body customization becoming an integral part of Rolls-Royce's future product matrix, Rolls-Royce announced that it would devote itself to leading the wave of contemporary exclusive body customization, and released a new benchmark for body customization-"Floating Shadow".
Rolls-Royce also announced its first pure electric vehicle this year. "shaping" This extraordinary Rolls-Royce's first pure electric vehicle "sharping" will be launched before the fourth quarter of 2023, and the strict test set for it has begun. Shapin's 2.5 million km road test will cover four continents, which is close to the accumulated mileage of a Rolls-Royce car that has been used for more than 400 years.
While preparing for the future of brand electrification, Rolls-Royce's flexible manufacturing technology and professional team composed of more than 2,000 employees from Goodall, UK and around the world continue to fully meet the growing global demand for Rolls-Royce products. Rolls-Royce car home, located in Goodwood, England, is currently running at full speed with the longest working hours, and adopts a two-shift working mode to meet the orders of customers all over the world.
Rolls-Royce will not only further invest in manufacturing plants to promote the development of brand electrification, but also devote itself to the cultivation of future talents. The Rolls-Royce Apprenticeship Program received a record number of talents in 2022, and 37 apprentices will join the program in September 2022.
Torsten Muller Otvos, CEO of Rolls-Royce Motor Cars, said, "This is a truly historic year for Rolls-Royce Motor Cars. 1February, we created the highest annual sales volume in history, launched a brand-new Black Badge model, surprised the world with our body customization skills, and took a historic step towards the future of pure electric.
All these achievements have been made possible by Goodwood Rolls-Royce car home, every member of the Rolls-Royce car team working all over the world and outstanding talents in the global dealer network. I want to express my gratitude to each of them: it is my honor and happiness to work with them every day. "