Brand background
Chanel never got married. She created a great fashion empire and pursued the life she wanted. It is the best example of women's autonomy in itself, and it is also a new era woman who knows the most about emotional fun. She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open her first milliner's shop, while another ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit. Everyone in life is the source of creativity. She doesn't just rely on luck, but she works hard and is serious! Even in her seventies, she came back to serve. 1983, karl lagerfeld became the fashion director of Chanel Group, but so far every season's new products are still designed in the spirit of Chanel. Chanel? Chanel forever.
Brand history
make a fortune
Ms Chanel is the founder of Chanel brand. Even those who know this international luxury brand well may not know much about Ms. Chanel, but as a real brand connotation, it will inevitably be influenced by its founder. Often what kind of personality and attitude brand founders have, most of them will give their brands a thing or two. This is the story of Chanel, founder of Chanel. Chanel was born in 1883, the second child of a poor unmarried couple in France. Her father is a grocer in Cewenshan, and her mother is a herdsman in Cewenshan mountain area. It is said that Chanel was born in Somir, France; Another story is that he was born in Overwien, a mountainous area in southern France. In fact, there are always different opinions about her life story, and Chanel tried to avoid and cover it up until her death, which made her birth more foggy. Chanel's childhood was unfortunate. Her mother died when she was twelve, and her father left her and four brothers and sisters. From then on, she was brought up by her menstrual cycle and entered a monastery school in her childhood, where she learned a needlework.
When she was 22 years old, that is, 1905, she became? Coffee shop singer? (Cafe singer) And a stage name? Coco? Singing in different karaoke bars and cafes to make a living. During this singer's career, Coco made two frequent visitors and became their confidants, one was a British industrialist and the other was a rich military officer. Make friends with dignitaries and make COCO financially capable of opening his own shop.
Newly established
19 10 year, Coco opened a milliner's shop in Paris, and with excellent sewing technology, she sewed one hat after another with simple and attractive styles. Two of her close friends introduced her to many famous guests. At that time, ladies were tired of fancy decorations, so Chanel's simple and comfortable hat was as cool as a fountain to them. In just one year, business has been on the rise. Coco moved her store to the more fashionable Cambon Street, which is still the headquarters of Chanel. Making hats can never satisfy Coco's ambition for fashion, so she entered the field of haute couture.
19 14, cocoa? Chanel opened two fashion shops, and the fashion brand "Chanel", which had a far-reaching influence on later generations, was officially born.
In the 1920s, Chanel designed many innovative styles, such as warp-knitted sailor skirt, little black skirt and stand-up pullover. Moreover, Coco draws inspiration from men's wear, adding a bit of masculinity to women's wear and changing the extravagant fashion of women's wear in that year. For example, the women's collection has added a suit jacket and introduced women's trousers. Don't forget that in the 1920s, women only wore skirts. Coco's series of creations have brought great revolution to the history of modern fashion. Coco has made many friends with poets, painters and intellectuals because of her unique views and rare talents on fashion aesthetics. Among her friends are Picasso, a master of abstract painting, and jean cocteau, a French poet and director. Romantic and elegant moments are the golden age of French fashion and art development. 19 14 Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on later generations, was officially born.
develop
In addition to fashion, Chanel also launched Chanel No.5 perfume in 192 1, actress Nicole? Nicole K. Idman's perfume bottle No.5 is a glass bottle with art deco flavor. Chanel no.5 is the first perfume named after a designer in history. And then what? Double c? This logo also makes this bottle of perfume the most profitable product in Chanel's history, and it lasts for a long time in the time corridor of Hengyuan. So far, it is still the key product promoted by Chanel official website.
In 1930s and 1940s, when World War II broke out, coco chanel closed her shop and took refuge in Switzerland with her beloved Nazi officers. 1954, Coco returned to France and Chanel made a comeback. With her simple and natural women's clothing style, she quickly captured a group of Parisian celebrities. Coat, bell bottoms, etc. They are all works of coco chanel in the post-war period. In other words, the post-war Chanel style has always been simple and elegant, often printed with tartan plaid or Nordic geometry, and often made of tweed, which is comfortable and natural.
second generation
After Chanel died, KARL LAGERFELD, a design genius, took over 65438 to 0983. Since 1983, she has been the chief designer of Chanel, pushing Chanel fashion to another peak. Karl lagerfeld has a free, casual and relaxed design mentality. In his design, he always mysteriously unifies two opposing artistic feelings, which are bold and dignified in France, romantic and humorous, and rigorous and exquisite in Germany. He doesn't have the same modeling lines and color cast, but he can understand it from beginning to end in his design? Chanel? Pure grace. Another interesting point to mention is that the brand has been established for nearly 90 years and has never made men's wear. It was not until the fall/winter series of 2005/2006 that several men's wear came on the market.
Brand style
197 1 year 1 month, coco chanel died at the age of 88. Karl lagerfeld, the current chief designer of Chanel, is at the helm 1986. He has interpreted the meticulous, luxurious and eternal Chanel spirit in a brand-new way.
This talented designer with Swedish and German ancestry always wears big black sunglasses. The most praised thing is that he is as talented as coco chanel, but he has abnormal ancestry. In the first season after he took office, he cut out long skirts with bright and exaggerated fake jewelry, which shocked the whole fashion world and pushed Chanel's momentum to another peak in these 20 years.
? Chanel represents a style, a unique style that lasts for a long time? Ms. Chanel described her design in this way, not thinking about what to do next, but asking herself how to express it next, so that the commotion would never stop. Enthusiastic and confident, Ms. Chanel put this spirit into every design, making Chanel a brand with a personal style.
Chanel's design has a distinct personal color. She pursues freedom, but she is attached to men. She is strong, independent and full of femininity. Her hometown? Overwien in central France? This is a poor area full of extinct volcanic terrain. At the age of seventy, she once described herself as? The only immortal active volcano in Overwien? . Today, Chanel is still an eternal active volcano in the fashion world, looking at the hot industries with many new people and complicated brands. Chanel brand takes the high-end route, which is fashionable, simple, comfortable, pure and graceful, youthful and beautiful. ? Fashion is fleeting, but style lasts forever? Still the guiding force behind the brand; ? The antonym of gorgeous is not poverty, but vulgarity? The biggest feature of Chanel brand led by Ms. Chanel lies in its practical magnificence. She draws inspiration from her living environment, especially love. Different from other designers who ask others to cooperate with their designs, Chanel brand provides freedom and choice with liberating significance, which turns fashion design from a male perspective into an independent stage to express women's beauty, and transforms the essential needs of women into the connotation of Chanel brand.