Speaking of Song Cheng's eternal romance, many tourists who have been there first think of high price, large number of people and strong business atmosphere. In addition, Song Cheng's performance of Eternal Love is quite shocking. Give me a day and pay you back a thousand years. It's not bragging. With the expansion of consumption upgrading, Song Cheng's performances are gaining market dividends through substantial expansion.
What is the difference between the romance of Song Dynasty?
1, the ticket price is expensive and the theater is full. Song Cheng's performance is very good. If you don't like it, I'll give you a refund when I go out. This is when the tour guide asked me to go to Song Cheng, and the result didn't disappoint me. Every ticket to 300 yuan does feel a bit like robbing money, but the sea of people makes Song Cheng very angry. Some people say that Tik Tok is on fire, but Song Cheng's performance says: Performance speaks for itself.
In the first half of 20 16-20 19, Song Cheng's performing arts income was 2.64 billion yuan, 3.02 billion yuan, 32. 1 100 million yuan and 14, with year-on-year growth rates of 56%, 14% and 6% respectively. The net profit was 900 million yuan, 65.438+0 billion yuan, 700 million yuan, 65.438+0.29 billion yuan and 790 million yuan respectively, with year-on-year growth rates of 43%, 65.438+0%, 26.5438+0% and 654.38+0% respectively. It can be seen that the company's performance is still very bright.
2. The industry is booming, and the reproduction and expansion of the performing arts model is the key to the growth of Song Cheng's performing arts. However, it was still packed. What makes the performance of an performing arts company grow so well?
First of all, the popularity of the performing arts in Song Cheng depends on the strong growth of the tourism culture market in China. According to the latest data from the Ministry of Tourism, in 20 18, the number of tourists in China reached 55.39 million, an increase of 10 billion. The total annual tourism revenue was 58%.97 trillion yuan, an increase of over 10%. From 2009 to 20 18 and 10, the average annual compound growth rate of the number of tourists and total tourism revenue in China maintained double digits.
Although China's tourism industry is booming, the transformation of the performing arts market is still rare. In 20 17, the total number of domestic tourists was about 5 billion, but the audience of tourism performances was about 682 10000, and the industry conversion rate was only 1.4%. Far lower than new york's 233%. The conversion rate is 0%, so there is a huge space for Song Cheng to perform in the performing arts industry.
The strong growth of tourism in China comes partly from the improvement of people's living standards and partly from the support of policies. The Belt and Road Cultural Development Action Plan and the 13th Five-Year Cultural Industry Development Plan released in 20 17 both mentioned the need to promote the development of the tourism performing arts industry. On April 20 19, the Ministry of Culture and Tourism issued the Guiding Opinions on Promoting the Development of Tourism Performing Arts, and put forward a series of measures to support the development of tourism performing arts. So this industry is far from reaching the upper limit.
Secondly, Song Cheng's performing arts has an absolute share advantage in the industry. Song Cheng Performing Arts was founded in 1994, and successfully built a brand of eternal love in Song Cheng. Then this model was replicated in Sanya, Lijiang, Jiuzhai and Guilin. Song Cheng's Eternal Love and Las Vegas