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Brand Origin of Guerlain in France
Guerlain brand is a prestigious international brand. Since/kloc-was founded more than 70 years ago, more than 300 kinds of Guerlain perfumes have been launched. This fragrance kingdom is the most arrogant and glamorous. For more than 100 years, Guerlain has established its brand position in France and even in the world with its unique aristocratic temperament and elegant and romantic quality assurance. What is the legend behind Guerlain's success?

Back to 1828, when Pierre-Francois-Pascal-Guerlain, the founder of Guerlain, opened his first perfume shop, he focused on creating different kinds of unique perfumes and essences to match different people's personality characteristics. Because of the brand-new concept, it immediately dumped thousands of women and became famous all over the world; 1854 was elected as a royal perfume expert by Queen Eugénie of Charles Louis Napolé on Bonaparte. On the other hand, the charming eaudecologneimperiale perfume specially developed for Queen Eugénie and its prestigious gold foil bee-shaped afternoon water bottle can still be seen in Guerlain Beauty Center.

Today, Guerlain's traditional art of creating classic perfume is still carried forward by jean-paulguerlain. His first task is to strictly control the quality of perfume. He believes that an excellent perfume creator should have the memory of distinguishing fragrance and the romantic feelings of loving his daughter. All the perfumes he created were designed to inspire every lady's unique charm and make her more attractive.

Guerlain has launched more than 300 perfume varieties since the establishment of 1828. Pierre-francois-pascalguerlain was famous for preparing different kinds of perfumes for customers when he started his business. At that time, Paris was about to be rebuilt, and a boulevard was about to appear in front of people. Guerlain soon set up an office in the newly-built ruedelapaix and opened a factory in Colombo. With the help of his two sons aime and gabreil, his brand gradually established a good reputation and obtained the royal license from the Queen of Belgium. "eauimperiale" produced by 1853, with the logo of Napoleon bee printed on the bottle, won the favor of Queen Eugénie, and Guerlain was appointed as the royal perfumer. "Yuxiang" is still on sale.

Guerlain Company provides perfumes for more than half of the royal family members in Europe. The requirements for its employees are: "Make high-quality perfumes, never slacken off in quality, adhere to simple concepts and pursue meticulous performance." This passage is still the motto of Guerlain Company.

Aimo inherited his father's talent. Only five years after the death of the old man, 1889 introduced the famous "Miracle". This Guerlain perfume is different from the previous Guerlain perfume. It is very fashionable and perfect. It is considered as the first modern perfume and the greatest classic. "Miracle" is defined as the semi-oriental fragrance type of Fu Qi people, which is not complicated from the present point of view, but it realizes the sense of tonality and layering, and uses a comprehensive method to structure the arrangement of spices for the first time. "Miracle" is the name of Emmer's ex-girlfriend, and it is also the nickname of Jacques Sgoulane. The perfume bottle was designed by Guerlain family and made by Bacalette, which imitated the appearance of the classic chemical test bottle. Bottle stopper is like champagne bottle stopper, which symbolizes the happiness and happiness represented by perfume. Strangely, no one stipulated whether it should be used by men or women, because the difference was not obvious at that time, so Miracle became a neutral perfume from then on, but it was mainly used by women. It was Gabriel's sons who led the company later. Jacques, on the other hand, inherited the nose of the Guerlain family and continued to make new perfumes. They developed and built bigger factories.

1906, Jacques Guerlain gave birth to another classic perfume-"Water Wave", and then launched "Melancholy" with floral and oriental fragrance, which was a gift from Jacques to his wife and also a commercial response to the "oregano essence" perfume of Cody Company.

For the rich, the days before World War II are like celebrations every day. The company timely launched the Japanese-style perfume "Mitsuko", then launched the Oriental-style "Salima" and "Liu" named after a character in the opera "Turandot", and then presented gifts to the film industry. Guerlain's business has been expanding and has opened many branches in other countries. 1955 Jacques Guerlain and his grandson jean paul made his last perfume. Jean paul inherited the keen sense of smell of Guerlain family, and added a new member-"chamade" to Guerlain perfume family in 1969, which reminds people of the drums, heartbeat and surrender scenes in wartime. 1974, a fresh and gentle "Guerlain Water" was born. 1975 produced Paju with all kinds of flavors; 1979 "Mahima" sings roses; Then jardinsdebagattlle with floral notes, inspired by Tuscan music; Then there is samsara, a floral fragrance with oriental fragrance, and unairdesamsara, a fresher and more elegant fragrance.

1996, the Champs Elysé es perfume, the most outstanding one in a series of perfumes produced so far in jean paul, came out. It has a perfect flower pattern, and its main fragrance is composed of mimosa, mimosa leaves and Buddleja. All the bottles on the Champs Elysé es were designed by robertgranai, who designed all the perfume bottles in Guerlain from 65438 to 0959. However, the new version of vega released by Guerlain 1997 (first in 1936) used limited perfume bottles made by Baccarat. 1998 limited sales of perfume, namely Guerlain to commemorate the 200th birthday of Guerlain's founder. Guerlain is the world's leading manufacturer of beauty and skin care products.