The boss of Master Kong is not Kang, but Wei Jiaoshou, director of Taiwan Province Group, and his brother. "Master Kong" is a brand established in Ding Xin on 1992 and entered the mainland. In the early 1990s, fast food was not very popular in Chinese mainland, because people in Chinese mainland were afraid that it would be harmful to their health. Wei publicized that his instant noodles contained no preservatives and artificial colors, so he changed his name to "Master Kong" to show that it was a healthy food. In addition, the target market at that time was northern China, and northerners would call others "masters", so he added the word "masters" to the brand. This is the origin of the name "Master Kong".

Management philosophy of equality for all.

1992, the economy of Taiwan Province province developed vigorously. Although Ding Xin was only a small and medium-sized enterprise at that time, when Wei Jiaoshou decided to go to the mainland, there were voices of opposition everywhere, but he believed that China would be the hinterland of business in the future, and he resolutely went to the mainland with NT$ 654.38 billion. Now it can be proved that his vision is accurate.

"Master Kong" started from instant noodles, but Professor Wei has no experience in producing instant noodles. The Wei brothers inherited their father's oil company in Taiwan Province Province, and because instant noodles need to be fried, they just chose the direction for Wei's future career. In China, they first decided to open a shop in Tianjin. They believe that if they can occupy a seat in the north, which eats the most noodles and pays attention to it, there will be no problem in occupying other markets.

On the other hand, Wei should practice the business principle of "respecting local people". In the group, employees in Taiwan Province are treated the same as local employees, and neither he nor senior managers in Taiwan Province will assume a superior posture, which will not only reduce costs, but also win the support of local people. Wei wants to pay and maintain good relations with the local government to avoid blocking or uncooperative situations.

Until 1 1 ends.

Nowadays, "Master Kong" has become the leading brother in the mainland food industry, which is actually related to the "intensive cultivation of channels" and the insistence on cash transactions in the early days of the establishment of "Master Kong". Many merchants allow buyers to buy on credit, which often leads to bad debts. Therefore, "Master Kong" insists on pay as you go; In order to ensure that all merchants are willing to pay cash, Master Kong's strategy is low cost, high quality and easy to sell products, so merchants naturally trade in cash.

At the same time, "Master Kong" believes that relying on dealers to resell goods will inevitably lead to credit sales. Therefore, "Master Kong" has set up business departments and warehouses in various places and established its own sales network. Although it was resisted by the original dealers in this process, and it was on the verge of bankruptcy because of the substantial increase of various costs and expenses of the group, the persistence of Master Kong finally paid off. In 2000, the sales revenue of Master Kong increased by 20%, and its net profit rose to 40 million dollars, which was related to the loss of 35 million dollars in 1999.

Compared with instant noodles, the beverage market developed by Master Kong under diversified development is more outstanding. With the gross profit of the global beverage industry declining, the sales volume of Master Kong is expected to reach 4-5 billion bottles next year, double that of this year.

References:

Dude, believe in yourself.