Muji originated in Japan and is a grocery brand. Its name means good products without brand logo, and the product categories are mainly daily necessities. Products mainly include pencils, notebooks, food, kitchen supplies, clothes, coffee, flowers and so on. The design pays attention to simplicity, conciseness, environmental protection and people-oriented, and the packaging and product design have no brand logo.

Extended data:

In line with the purpose of "value for money", we have developed all kinds of inexpensive goods. It was born in 1980, and was founded by Xiyou Co., Ltd., the parent company of Good Product Plan of Limited Company, based on its own development experience and according to the concept of trademark-free goods. The essence of commodity development is to make basic and really needed products in life in a really necessary way.

One of the biggest characteristics of MUJI is minimalism. Its products have removed trademarks, omitted unnecessary designs, removed all unnecessary processing and colors, and are as simple as materials and functions themselves.

It is difficult for customers to find their own brand logo on all Muji products except the store signboard and the trademark on the paper bag. In MUJI stores, customers can hardly see any bright colors except the red "Muji" box, and the main colors of most products are white, beige, blue or black.

Baidu encyclopedia-muji

Muji official website-company information