BMW started by producing aero-engines, so the blue on the logo is the sky and the white is the propeller. Blue and white mark a symmetrical figure, which is also the state emblem of Bavaria, where the company is located ... BMW, like Mercedes-Benz, aims at high quality, high performance and high technology of automobiles, and its automobile output is not high, but it enjoys almost the same reputation as Mercedes-Benz in the world automobile industry and users. BMW's acceleration performance and high-speed performance are among the best in the world automobile industry, so BMW is the first choice for police cars in various countries. BMW's motorcycles are the most expensive in the international market, even surpassing luxury cars, and the price is as high as $30,000. Because BMW products are designed in racing style, BMW cars often make a splash in world racing activities. Introduction to BMW-
German BMW Motor Works (Bavarian Motor Works)
Bavarian Engine Factory (German: Bayer Schemotorenwerke, abbreviated as BMW), with the registered trademark of BMW in Chinese mainland and Hongkong, is a world-renowned German advanced automobile and locomotive factory with its headquarters and birthplace in Munich, the capital of Bavaria, Germany.
In addition to luxury and comfort, BMW's car products are also famous for their rich driving pleasure and excellent handling performance. Based on this feature, the car factory has been actively participating in many motorcycle racing activities around the world, among which the highest level and investment is to participate in FIA Formula One racing. At present, the factory is the main sponsor and engine supplier of BMW-Williams.
BMW Group owns three brands: BMW, MINI and Rolls-Royce. These brands occupy high-end market segments ranging from small cars to large luxury cars, making BMW Group the only automobile manufacturer in the world focusing on high-end areas. As one of the top ten automobile manufacturers in the world today, BMW Group has an annual revenue of 46.66 billion euros and an annual sales volume of 65.438+0.33 million cars (including 200,428 MINI) and 97,474 BMW motorcycles. The existing employees of the Group are about106,000. BMW Group has 22 production and assembly plants in 12 countries, and its global marketing network consists of 35 sales subsidiaries and 3,000 dealer partners, covering five continents 150 countries. The market with small sales volume provides services through designated importers. Karl friedrich Lapp, the founder of BMW's headquarters building in the western suburbs of Munich, set up Lapp -Motorenwerke in 19 13, which used to be a bicycle factory in the suburbs of Munich, engaged in the manufacture of aero-engines. In the same year, Gustav Otto also founded the Gustav Otto factory nearby. Gustav is actually the son of the famous inventor of nikolaus august otto and the four-stroke gasoline engine (Otto cycle engine).
1922, BMW and BFW merged to become the BMW we are familiar with today. However, tracing back to the company's history, the official statement of the company is based on the date of establishment of BFW, that is,1965438+March 7, 2006 is the date of establishment of BMW. 19 18 at the end of the first world war, according to the provisions of the treaty of Versailles, Germany banned the manufacture of aircraft, which seriously dealt a blow to the growing German aviation industry, forcing BMW to switch to manufacturing railway brakes and start developing locomotive engines. Business Overview As one of the top ten automobile manufacturers in the world, BMW Group has an annual income of 46.66 billion euros, annual sales of 65.438+0.33 million cars (including 200,428 MINI) and 97,474 BMW motorcycles. The existing employees of the Group are about106,000. Brand BMW Group owns three brands: BMW, MINI and Rolls-Royce. These brands occupy high-end market segments ranging from small cars to large luxury cars, making BMW Group the only automobile manufacturer in the world focusing on high-end areas. All brands under the BMW Group have a clear brand image, and their products have rich product connotations in design aesthetics, dynamic and dynamic performance, technical content and overall quality, which proves the company's leading strength in technological innovation. Production system BMW Group has 22 production and assembly plants in 12 countries around the world: -6 BMW plants are located in Germany, the United States and South Africa; 1 BMW motorcycle factory is in Germany; Since 2003, the group has established BMW Brilliance Automobile Co., Ltd. in China in cooperation with Brilliance China Automobile Holdings Co., Ltd., which is responsible for the production and sales of BMW cars; Oxford 1 Mini Factory, UK; In addition, the group has established a Rolls-Royce headquarters in Goodwood and a brand-new production plant. -Four parts factories and three engine factories are located in Germany, Austria and Britain respectively; The fourth engine factory, Tritec Engine Co., Ltd., is located in Brazil and is jointly owned by BMW Group and Daimler? Chrysler * * * operates together. -In addition, the Group has five BMW car assembly plants located in Thailand, Egypt, Indonesia, Malaysia and Russia, which are mainly operated by BMW Group and its partners * * * *. Sales Network Since 1970s, BMW Group has been pursuing the goal of establishing its own sales company in all important markets in the world in terms of marketing strategy. 198 1 year, BMW group set up a sales subsidiary in Japan, becoming the first European automobile manufacturer. Today, this sales network covering 65,438+050 countries on five continents consists of 35 sales subsidiaries and 3,000 dealer partners, and about 65,438+000 markets with smaller sales volume provide services through designated importers. Technology research and development network BMW Group has an international technology research and development network. The Research and Innovation Center (FIZ) in Munich and R&D institutions in Japan and the United States have about 8,600 employees. Stock BMW common stock is listed on 1926. 1999, BMW issued shares with face value of 1 Euro. At the same time, the company adopts the collective custody mode of remittance transaction, which means that BMW shares will no longer be sold in the form of actual shares. By June 5438+February 3, 2005, BMW Group * * * held 622,227,918 common shares and 52196,0/62 preferred shares, with a total share capital value of 674 million euros. Automobile sports
Since its establishment, BMW Group has always proved its strength in sports events, won numerous championships and set many new records. 19 19, an airplane with a well-equipped BMW engine won the first world record for BMW at a flying altitude of 9760 meters. 1937, BMW set a new world speed record for motorcycles at that time at a speed of 279.5km/h, and this record was maintained for 14 years. 1940, the legendary BMW 328 won the championship in the famous Mille Miglia competition. From 1973 to 1979, BMW won the European Touring Car Championship six times. 1983, BMW won the Formula One World Championship. BMW's success in motor racing continues to this day: 1999, BMW won the first place in the 24 Hours of Le Mans. In 2000, BMW successfully returned to F 1 as a BMW Williams team. In the 2004 season, BMW won the championship of the FIA European Touring Car Championship, and became the champion of both Nurburgin 24 Hours Endurance and Spa 24 Hours Endurance Classification. At present, BMW's automobile products and BMW's motorcycle products are based on car series, and each car series has its own car name (for example, 760Li, 645Ci, 330iX) according to the details of each car's engine, drive system and equipment grade. Because modern BMW cars are all passed down from generation to generation under the same name, it often happens that the car names are the same, but the car generations are actually different. In order to avoid confusion, we often use the car code inside the car factory as an auxiliary name (although the original BMW factory did not use the car code directly in business), so we often hear names like E36 3 18i and E60 M5 to distinguish various BMW models. Series (1er-Reihe): The car code is E87, which was launched in 2004. It is a small five-door hatchback.
3er-Reihe: Car number E90, launched in 2004, small executive RV.
3er-Reihe: Car series code E46, 1998 is listed, which is a series of small executive motor vehicles and derivative models. Four motor vehicles have been discontinued, and only Coupé, five-door Touring, two-door four-seat Cabrio and three-door hatchback are still sold.
5 series (5er-Reihe): the car number is E60, which was listed in 2003. It is a medium-sized executive RV and a derivative five-door station wagon. Six series (6er-Reihe): medium and large coupe series, including coupe (car code E63, listed in 2003) and coupe convertible (car code E64, listed in 2004). Seven series (7er-Reihe): a large luxury RV series, which was launched in 2002. There are two types of car bodies: short-axle type (car number E65) and long-axle type (car number E66). Z3 coupé: Small coupe, 1998, originally a derivative of the Z3 roadster roadster. After the latter was replaced by Z4, only the hardtop models were still on sale. Z4: Car code E85, introduced in 2002, small two-door and two-seat convertible sports car. X3: The code name of this car is E83, which was launched in 2003. This is a small five-door recreational vehicle. X5: Car number E53, 1999, medium-sized five-door recreational vehicle.
730Li