20 13 12, xiaohongshu launched the overseas shopping sharing community;

2065438+March 2004, Xiaohongshu completed a multi-million dollar Series A financing;

August 20 14, the Android version of Little Red Book was launched;

20 14, 1 1, Xiaohongshu completed the million-dollar series B financing led by GGV;

On 20 14 12, Xiaohongshu officially launched the e-commerce platform "Welfare Society" to upgrade e-commerce from the community and complete the business closed loop;

On 20 14 12, Xiaohongshu released the global prize, and the list of winners was widely used by duty-free shops in Japan and South Korea and overseas businesses, becoming the weather vane for outbound shopping;

At the beginning of 20 15, xiaohongshu Zhengzhou self-operated bonded warehouse was officially put into operation;

2065438+May 2005, Xiaohongshu reached a strategic cooperation with Blackmores, the largest health care product brand in Australia.

2065438+May 2005, the half-year sales of Xiaohongshu Welfare Society exceeded 200 million under the condition of zero advertising.

2065438+June 2005, Xiaohongshu Shenzhen self-operated bonded warehouse was put into operation, and the bonded warehouse area was the second in the country's cross-border e-commerce;

During the anniversary of June 6th, 20 15, Xiaohongshu APP ranked 4th in the total list of Apple App Store and 2nd in the list of life categories. The first day's 24-hour sales exceeded the monthly sales in May. Users reached150,000.

2065438+June 2008, REDhome, the first offline retail store of Xiaohongshu, opened in Shanghai.

20 18, 10, the number of users of little red books exceeded1.500 million. ?

20 18 1 1, Xiaohongshu attended the first China International Import Expo. As a member of Shanghai Trading Group, we will explore opportunities and new ways in the young market together with global brands. ?

20 19, 1 month, the number of small red book users exceeded 200 million.

Extended data

The main function of Little Red Book is to share one's own life, and it is a lifestyle sharing community. In the Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning.

At the same time, because users are mainly women with high-end consumption power and rich overseas shopping experience, the quality of their posts is much higher than other similar products, which makes the users in their communities extremely sticky, and high-quality content drives a very high conversion rate.

Baidu Encyclopedia-Little Red Book