The core data of this paper: the market scale of IP-adapted mobile games, the number of animation-adapted mobile games, and the number of literature-adapted mobile games.
Game IP has become an important part of the IP market.
At present, IP has become one of the most important resources in the film and television entertainment industry. In 2020, in the IP licensing market in China, game IP accounted for 9.4%, ranking fourth.
The scale of IP-adapted mobile games continues to grow.
From 2065438+07 to 2020, the market scale of IP-adapted mobile games in China is increasing year by year. In 2020, affected by the epidemic, the demand for entertainment activities increased, and the market scale of IP-adapted mobile games exceeded120 billion yuan, with a growth rate of over 25%.
Animation and literary IP constitute an important source of IP.
As two important IP sources, animation and literature have occupied a certain market share in the existing IP adaptation mobile games. In 2020, mobile game literature adaptation revenue will account for more than 6%, and animation adaptation revenue will account for more than 3%.
Note: The number of games is cumulative; Only products with game revenue exceeding 500 million are counted.
The number of mobile games adapted from animation IP increased to 17.
From 20 17 to 2020, the number of mobile games adapted from animation IP increased year by year, reaching 17 in 2020, two more than in 20 19.
Note: The number of games is cumulative; Only products with game revenue exceeding 500 million are counted.
The number of mobile games adapted from literary IP has increased rapidly.
From 20 17 to 2020, the number of mobile games adapted from literary IP increased year by year, and in 2020, it was 14, an increase of five compared with 20 19.
To sum up, the game field has become a relatively high IP licensing field, and the market scale of IP adapted mobile games is also increasing year by year. Animation IP and literature IP are important sources of mobile IP. In 2020, the number of mobile games adapted from animation and literature IP will reach 17 and 14 respectively.