Yesterday, a report that attracted the attention of countless media people made people sigh-in the new media era, the cold winter that traditional paper media is experiencing is even colder than this weather.
Yesterday afternoon, the editor-in-chief of Beijing Youth Daily published by Phoenix Media Agency resigned for the first time. The article "Even the best paper media is experiencing personnel pains" caused an uproar in the media industry, and various media people have different opinions. The development of paper media has once again entered the public eye, causing heated discussion.
According to the news report on the afternoon of February 4, 65438, the newspaper confirmed from the insiders of Beijing Youth Daily that the editor-in-chief of Beijing Youth Daily had resigned and Tian, the executive deputy editor-in-chief, would take charge of the work from now on. At this time, it is less than five years since Yu Haibo succeeded Zhang Yabin as the editor-in-chief of Beijing Youth Daily.
With the help of the Internet, new media and traditional media are gradually polarized, new media is in the ascendant, traditional media is declining, and media people are sad but helpless.
In the new media era, many media people have been thinking deeply about how the paper media will survive, whether it will disappear and where to go in the future. Yu Haibo's resignation brought these issues back to the table. In fact, as early as last year, when the Beijing Times announced the suspension of publication, the development of traditional paper media was quite obvious, and the plight of paper media was inevitable.
The slogan "One Hundred Years of Beijing" collapsed overnight. Since the announcement of the closure of the Beijing Times on February 29th, 20 16, there has been a lot of talk about "the paper media will die". Coincidentally, it was February of the same year, 16. At a similar time point, Yu Haibo's resignation once again made the media people sigh and exclaim: the media field.
Under the impact of the Internet and new media, the decline of traditional media is inevitable, but external factors are only one of the drivers of the dilemma of paper media, just like "no snowflake is innocent during an avalanche". The avalanche of media is not only due to external impact, but also because of its internal thrust-some traditional media have obvious management problems.
Under the background of mobile Internet, major industries have been "seeking innovation" and "seeking change", while the paper media has a weak sense of transformation and insufficient execution. The old form can't keep up with the times, but the new look hasn't appeared yet. Now that the paper media is in such an embarrassing situation, it also has its own unshirkable responsibility.
Many media people are still trying to figure out how to change and what direction the transformation should turn. The difference is that some have started to innovate, while others are still hesitating to wait and see.
Personally, the current reform of the media industry is inevitable, which is the choice and trend of the times. The media field has been reshuffled, and sometimes, dying after death is also a means of survival. Innovation, individuality, bright spots, high-quality content, new forms of expression and unique forms of expression are the new requirements of the times for the media. How to take advantage of the situation to develop depends on their own ability.
The ice age of traditional media is coming on a large scale, and the "gradual freezing period" of paper media may end soon or freeze forever.
As the darling of the past era, paper media has a solid foundation and holds the credibility that new media lacks. Transformation has its operability, but it takes time. How to do in-depth reporting, how to produce high-quality content and how to retain readers are all issues that media people should seriously consider. Reform may be difficult, and media people still need to explore.