1998, the company successfully launched the "eighteen eccentrics in Yunnan" series of products.
In May 2003, the company launched "Maoduoli" sour horn cake. A kind of leisure food in Yunnan, which was born because of avian flu, is a local product with the humble sour horn in the dry-hot valley of Yunnan as the raw material. A group of simple, brave and persistent Yuxi people, with the passion of starting a business and the beautiful dreams of Yunnan people, combined the most authentic ingredients and the most romantic customs in Yunnan, created the Maoduoli brand with Yunnan characteristics and created a new food brand myth in Yunnan. In 2004, it passed the green food certification in July 2004; Mao Duoli walked out of Yunnan and headed southwest.
In 2008, the research and development of Passion Fruit School, which lasted for more than a year, was settled, and it was unveiled in June 5438+065438+ 10 under everyone's expectation and gaze. In the same year, "Dolly the Cat" was awarded "Famous Trademark of Yunnan Province"
In 2009, the company requisitioned 65 mu of land from Yuxi municipal government to expand the new factory building. The project started construction in Yuxi Jiulong High-tech Zone on 20 10.
20 10 "Maoduoli" series of green snack food development projects were included in the national "Spark Plan" project.
20 1 1 in may, Mao held a new product launch conference in Chengdu, the capital of southwest China, and Mao's "mouth is extremely dangerous" series of products went on the market.
On February 9, 20 12, the company registered and established Yunnan maoduoli garlic moss development co., ltd in Xinping.
In 20 12, Yunnan Maoduoli Group Food Co., Ltd., Yunnan Yuxi Tianxin Food Co., Ltd., Yunnan Maoduoli Suanjiao Development Co., Ltd. and Yuxi Yubo Trading Co., Ltd. were successfully established as Yunnan Maoduoli Group. On 20 12, the company was awarded "Yunnan Agricultural Products Deep Processing Science and Technology Enterprise".
20 12 While the group company was successfully established and moved to Yuxi Jiulong High-tech Zone Industrial Park, the development of Kunming Branch also entered a new stage. The company bought a modern new office building in the first city in South Asia and moved there in May.
On July 29th, 20 12, 10: 30, everyone in Maoduoli remembered this special moment. In front of the new office building of Maoduoli Group, nine representatives of Maoduoli Group cut red silk with red scissors in their hands. In the eyes of Maoduoli, this seems to be a historic move.
In 20 12, the series products of "Maoduoli" flower stall konjac flower pie were successfully listed.
In 20 13, the "Maoduoli" market network covered the whole country.
20 13, Cat Dolly E-commerce Department was established. Through modern electronic information channels, we have made Dolly the Cat spread all over China.
20 13, "maoduoli" old-school Yunnan-style products and "maoduoli" strong acid and sour horn cakes were listed one after another. Diversified "Cat Dolly" series products meet the different needs of consumers. 20 13 Expand the base and workshop on the original basis. At present, the modern fruit and vegetable processing production line of Maoduoli has been completed, the second phase of Maoduoli production line with an annual output of 20,000 tons is under construction, and Maoduoli sour horn base is thriving under the care of Maoduoli people ...
20 14, 14 In June, the trademark "Cat Dolly" was recognized as a well-known trademark in China by the Trademark Office of the State Administration for Industry and Commerce.
In the fierce battle for snack food, Mao Duoli has upgraded from the original product of drumming and singing folk songs to the modern virus marketing of quick success and instant benefit. The packaging color ranges from the most popular snack food, big red and purple to plain noodles on a white background, and then to elegance and quietness. The product concept has gone from the original Yunnan native product to the series of "decompression" and "gagging" launched in Yunnan, and then to "Yunnan ethnic customs", and the product form has also gone through from sour angle to mountain fruit. What impressed me the most was that in just a few years, the advertisement changed its face, from "the innocent girl of the Dai family riding an elephant in the green ocean of the tropical rain forest" to the advertisement of "decompression", "out of tune" and "gagging", and then returned to the "old Yunnan wind" with strong flavor in Yunnan. In the process of adjustment, controversy and even questioning again and again, in the siege of snack food at home and abroad, Mao saved the day again and again in the crisis and became a "dark horse" in the snack food industry in China.
From Yunnan, to Yunnan, and then to the national market, Mao went from obscurity to attention. After leaving the Yunnan market, Mao's every move attracted countless eyes, and also attracted all kinds of suspicions and even criticisms. Policymakers in Maudori did not respond more to this. They want to push new products, build bases, enter the market and beat drums as usual. They know that they don't lack products, ideas and dreams. What they need is time, perseverance and detachment.
On February 20 12, the company registered and established Yunnan maoduoli garlic bolt development co., ltd. in Xinping, and transformed four barren hills in Mosha. It has planted 30,000 high-quality young garlic shoots, which are expected to bear fruit in five years.
20 12 May, the company invested a lot of money to build a modern office building integrating product R&D, production and sales. Brand-new advanced equipment, first-class laboratory and spacious office environment give the company a brand-new image.
In 20 13, the enterprise established the e-commerce department, and the two brands "Maoduoli" and "Flower Gear" successfully settled in JD.COM Mall, 1 store supermarket, Dangdang.com, Amazon Mall, Gome Online Mall, Suning.cn, QQ Mall, China Construction Bank and other business platforms. Maudori is no longer confined to the southwest corner, but spread all over the country. At the same time, "Maoduoli" old-school Yunnan flavor products and "Maoduoli" strong acid sour horn cakes have been listed one after another. Enterprises continue to expand their bases and factories on the original basis. Maoduoli modern fruit and vegetable processing production line has been completed, and the second phase of Maoduoli production line with an annual output of 20,000 tons is under construction.
20 14, 14 In June, the Trademark Office of the State Administration for Industry and Commerce recognized (20 14) Ziyi's trademark No.00039. Among the 29th category of "dried fruits and candied fruits", the trademark "Maoduoli" was a well-known trademark in China. Mao Duoli from Yunnan native products to Yunnan's most delicious business cards, from unknown ordinary products to the "big brother" of sour horn industry, and then from Yunnan famous trademarks to China famous trademarks. After realizing their "Yunnan Dream", Maoduoli people are moving towards their "Chinese Dream" step by step.