In the process of precipitating its own culture, automobile brands are particularly important for brand awareness, maintaining user loyalty and maintaining its inherent image for a long time. But a brand with a long history will inevitably encounter many changes, including external factors such as war and market. It also includes internal factors such as company transformation and product upgrading. Especially when an automobile brand encounters a crisis and changes its marketing ideas, it will adjust its brand image.
Mercedes. This German brand, founded in 187 1, is the earliest automobile manufacturer in the world and the top automobile manufacturer in the world. And its symbol, Trident Star, is also recognized as a symbol of luxury and top in the automobile industry. Although the logo of Mercedes-Benz was not Trident at first, it was the English letter of Mercedes, but since 1909, with the appearance of Trident, it has become the absolute symbol of this brand, and its main image has never changed.
Trident represents the great dream of "building land, sea and air transportation" and also shows the hegemonic momentum of Mercedes-Benz to dominate the world. In a century's history, Mercedes-Benz has created countless classics with its admirable technology, quality and innovation, and Trident has become one of the most famous symbols in the world.
BMW, the full name of Bavarian Machinery Factory AG, 19 16 was founded in Munich, Germany. As a world-famous automobile manufacturing brand, BMW was originally an aircraft manufacturing company. Nearly a hundred years ago, BMW was doing something popular at the moment-cross-border.
What does the BMW logo stand for? Most people take it for granted that this represents blue sky and white clouds and airplane propellers. Of course, there is another saying that the color of the BMW logo is not taken from the blue sky and white clouds, but the blue and white colors of the Bavarian flag. Either way, since its LOGO came into being, except for the blue change of 1936 and the addition of several outer rings in one period, the rest of the time can be said to be almost the same. Since 1930s, BMW's brand charm and charming driving sense have been sought after by car fans all over the world.
Alpha? Romeo, founded in 19 10, is a famous Italian automobile brand, headquartered in Milan. At the beginning of the brand, designer Romano Tanjo designed the first LOGO, which was consistent with the structure of BMW: round, outer ring letters and middle pattern; The design is divided into two halves, one is the Red Cross, and the other is the Dragon Snake, which is taken from the coat of arms of Milan and the family emblem of the local ancient Visconti family. The script contains Alpha and Milan, separated by the Sava dynasty knot. After the LOGO changes, we can see that the LOGO has always used a circular logo, and the pattern of the combination of the red cross and the dragon and snake in the middle has not changed.
Only the letters on the ring and the color and tassel of the outer ring have been changed. After 1960, Alfa Romeo officially removed Milan (picture) from the LOGO, only keeping Alfa Romeo, and the image of the dragon and snake was also streamlined. But it can be said that at first glance, this logo is absolutely consistent and incredibly specific.
The American automobile brand Ford was founded in 1902, and its first logo was born in 1903. At that time, the company name was "FordMotorCo", and the whole logo was more like a billboard or a small logo, with very weak recognition. 1909, the name "Ford" on the business card finally became the main body of the Ford logo, laying the embryonic form of the logo that has been used since then.
1909, the main font of Ford logo has been decided, just like a running rabbit. Later, only the details of the font were fine-tuned, and the main parts were almost unchanged. 19 12, blue and oval, which set the tone for Ford's future molding car. In 1957, Ford made a diamond change, but finally adopted the "centennial blue ellipse". It can be said that from 1927 to now, Ford's logo has hardly moved, and the blue ellipse has also witnessed the glorious history of "centennial Ford". In this century, Ford's mode of production has brought cars into thousands of households, which not only brought us an increase in vehicle varieties, but also profoundly changed and influenced the whole society and culture.
Compared with other brands, Volkswagen's history is not long. It was founded in 1937, but at Hitler's instigation, it gave birth to the "people's car"-Volkswagen, which really became the most popular car today. The meaning of Volks Wagen logo is the combination of Volkswagen and automobile, that is, Volkswagen. The upper end of the main body is V-shaped and the lower end is W-shaped.
At the same time, it can also be seen as a combination of three victory (V) gestures, representing the slogan of "win, win, win". Since the first symbol of 1939 was formed, its denotative components gradually disappeared, leaving only the main part, which was used for a long time. Volkswagen has all levels of cars, and its rich product line covers almost all the models needed by Volkswagen, and its sales volume ranks among the best in the world. Volkswagen's logo has also become a label of quality and quality, giving hundreds of millions of car owners confidence and protection.