It seems that the pause button has been pressed this year.

But the furniture workers never stopped running.

Constantly "break the circle" and create a new game.

Stand at the beginning of 202 1

A new journey has begun.

45th International Famous Furniture (Dongguan) Exhibition

A brand-new ecological platform is being built.

Build five super engines

Welcome to the grand opening of March 15- 19.

202 1 1 6, Dongguan.

The 45th International Famous Furniture (Dongguan) Exhibition and 202 1 International Famous Furniture Machinery and Materials Exhibition were held in Guangdong Modern International Exhibition Center. Standing on the new starting point of 202 1 will bring new strength to the revival of the home furnishing industry.

At the press conference, the guests were like clouds, the media gathered and the times focused. Trade associations, enterprises, furniture stores, dealers, design agencies and other guests and major professional media gathered together to witness the gorgeous transformation of the exhibition.

A glimpse of the times is also a glimpse of the future. This is a shocking press conference from form to content, and it is also a grand collision between the home furnishing industry and the trend of the times.

Exhibition period adjustment+exhibition mode upgrade

Better serve the industry and enterprises.

At the press conference, Mr. Fang Runzhong announced that the 45th Famous Furniture Exhibition will be held on March 20265438 15- 19. This exhibition covers more than 700,000 square meters, 10 pavilion, with many brands and large area. The holding time is adjusted because of the opinions and suggestions of many exhibitors, in order to let exhibitors have more time to connect with customers.

In addition, the exhibition time left for exhibitors in the famous furniture exhibition is extended from 5 days to 14 days, so as to ensure that the good ideas of brand booth design have enough time to be implemented. At the same time, the famous furniture exhibition will also hold a series of interactions to discuss the reform and innovation of home through the forum summit.

An ecological platform+five super engines

Respond to new changes in trends.

2020-202 1 is a "phase change year", and domestic new brands, cross-border compounding, big categories and Xiaomei innovation have become important industrial ecology, such as Muji, Xiaomi ecological chain and new concept categories, such as freeze-dried coffee, self-cooking pots and Chinese ice cream. Only by embracing change and breaking the cocoon together can we bring a better tomorrow to China's home furnishing industry.

At the press conference, Mr. Fang Runzhong, the general manager of the international famous furniture (Dongguan) exhibition, solemnly announced the strategy of the 45th famous furniture exhibition.

The 45th Famous Furniture Fair will be brand-oriented, enhance brand potential, open up multiple channels, integrate production supply chain, and create a brand-new ecological platform for the industry. At the same time, five super engines were launched to boost the development of the platform, forming a closed loop of the whole industry. The five super engines include potential energy engine, face value engine, innovation engine, manufacturing engine and fission engine.

1, potential energy engine

After more than 20 years of development, the famous furniture exhibition has established a brand matrix including global excellent home brands. Based on this, Famous Furniture Fair will work with Dongguan Famous Furniture Club and Dongguan Quality Inspection Center to build an internationally famous furniture star known as "Michelin of China Furniture Industry".

The 45th Famous Furniture Fair * * * surpassed 1500 brand matrix, and the global high-quality brands gathered to form a super brand cluster. Hall 3 includes Taisheng, Mousse, Gu Jia, Model, CBD, Dream Lily, Ashley, Yunshitong, Hua Hui, Window of the City, Rong Feng, Skoxin, Boling, Ma Rong, Ajia, Fubon, Baxia, Baojule, Meixian, Mi Le, Shishang Xuanya, Fu Wei, Murong and Silidesai.

Halls 8 and 9 include Dixintong, Chivas Regal, HC28, Huayi Space, A& etc. X, Shu Da, Silian, Jin Keer, Natuz, Meichen, Di Mei, Yuan Zong, Promon, Dechi, MODALOFT, Liang Jinghua Home Furnishing Hall, Conneden, Ma Runqi, Oriental Hongye, Deng Lupu, Stellan, Marlowe, Deluxform, Zundian, Jiezhuo, Zhaosheng, DAaZ, Huadushi, etc. From generation to generation, many famous brands such as Duoduo, Zhuodeng, Master Hui, Mumei, Jinda and Flange have been participating in famous furniture exhibitions, and there are also new brands such as RULUXFORM, Tucson, Smicky, Lucas Veyron, Aibo, Jizhi, L LIVING, CM and ZOLANO.

In addition, in 1 Hall, Hall 4, Hall 5, Hall 6 and Hall 7, many famous brands are gathered, such as Fu Bao, St. Petersburg, China Life Insurance, Model, Family, Naku, Dazhi, Kus, Hongbaoxuan, Shangchi, Feiyue, Sendi, Kafiya, Tianwu, Changshi, etc.

2, Yan value engine

The face value engine is to give full play to the face value advantages of home products, and at the same time strengthen design guidance to create oriental culture and design culture.

This exhibition has created a special exhibition of oriental home culture in 1, which will focus on oriental culture and contemporary expression. DGS (Dongguan Show) exhibition area was launched on the second floor of the exhibition hall, creating a new territory of global design inspiration. By holding Golden Goblet Awards and various design forums, the value of the whole exhibition was comprehensively enhanced.

In this exhibition, last year's highly acclaimed designers will also launch version 2.0. In addition, Zeng and Space will be upgraded in soft clothes, and famous designers, famous Italian cabinet brands Valcucine and Gabriele Centazzo, who are frequent visitors of dream reformers, will join in to create a brand-new aesthetic space.

3. Innovation engine

Relying on the strong industrial resources in Houjie, Dongguan, the famous furniture exhibits will continuously incubate more and more excellent brands, and create or attract innovative formats including the whole case design center and the whole house design center, such as Huahui whole case design center in Hall 8 and Hall 9, Dechi whole case design center, Di Xin whole case design center, Tucson complete customization center and Haohui whole case design center. Therefore, it is not only a combination of home exhibition and trade, but also an open home industry business school. The new business model can not only land, but also be copied to the national market. Wait a minute.

Step 4 make engines

The 45th Famous Furniture Exhibition, from all kinds of finished furniture in the exhibition hall on the first floor, to the large household supply chain on the second floor, and then to the famous furniture mechanical materials exhibition in Hall 1 1, integrates the resources of the whole industrial chain and promotes the advanced manufacturing in the home furnishing industry.

5. Fission engine

Famous furniture exhibition has always been the most efficient and effective exhibition in the home furnishing industry. In this exhibition, the famous furniture exhibition integrates more than 600,000 channel resources such as professional stores, dealers, designers and professional buyers. According to statistics, since the invitation was launched in May 438+February in mid-June, more than 40,000 dealers, more than 30,000 designers, more than 20,000 real estate agents, hotel engineering, decoration companies, dining spaces, cross-border e-commerce and other professional buyers have clearly decided to participate in the 45th exhibition. We will continue to invite more professional visitors.

International Famous Furniture Exhibition+China Home Brand Alliance

Join forces to break the storm and open a new game.

The times are changing, and we only appreciate each other with reformers.

At the press conference, the signing ceremony of the strategic cooperation between the International Famous Furniture Fair and the China Home Brand Alliance was launched. The signing of the contract between Lin Jiyong, vice chairman of Guangdong Modern Exhibition Management Co., Ltd. and Guo Shanhui, chairman of China Home Brand Alliance, has pushed a timely button for the development of 202 1.

Lin Binghui, Chairman of Dongguan Famous Furniture Club, Chairman of Hong Kong Furniture Association, Chen, Chairman of Yunshitong Holding Group, Xiong, Chairman of Dongguan Rong Feng Furniture Co., Ltd., jia feng, President of Huanai Home Investment Group Co., Ltd., He, President of Zhongshan Furniture Manufacturing Co., Ltd., Zhou Zipeng, Chairman of Foshan Strang Industrial Development Co., Ltd., Hu Weidong, Chairman of Jiangsu Kexin Furniture Co., Ltd., President of Shenzhen CBD Home Far Beyond Trading Co., Ltd. Tong Zhilong, Chairman of X Integral Home Furnishing, Guo Xiangyang, Chairman of Songbao Kingdom Home Furnishing, Ren, President of Dalingshan Furniture Association in Dongguan, Wen Feng, Secretary General of China Home Furnishing Brand Alliance, Fang Runzhong, General Manager of Guangdong Modern Exhibition Management Co., Ltd., General Manager of International Famous Furniture (Dongguan) Exhibition, Liu Kezheng, President of Famous Home Furnishing Expo Park, and other representatives of furniture exhibition organizers and members of China Home Furnishing Brand Alliance witnessed the signing ceremony.

Mr. Guo Shanhui, Chairman of China Home Brand Alliance and Chairman of Taisheng Group, said, "The two sides will join hands to create a famous international furniture exhibition. At the same time, the brand alliance Do not forget your initiative mind continues to organize more outstanding enterprises to participate in internationally renowned furniture exhibitions. "

One is the most valuable international home brand exhibition, which must be seen in everyone's circle; One is the leading organization in the home furnishing industry, which brings together many home furnishing brands. The deep cooperation, resource sharing and strong alliance between the two parties are bound to bring an extremely perfect feast of China home brands to the industry.

Famous furniture exhibition is the exhibition with the strongest brand power in the home furnishing industry, and the success of each famous furniture exhibition is inseparable from the participation and support of exhibitors. Mr. Hu Weidong, Chairman of Jiangsu Furniture Brand Alliance and Chairman of Jiangsu Sikexin Furniture Co., Ltd. believes that in the development process of more than 20 years, the famous furniture exhibition has played an important role in enhancing brand influence and business development of Sikexin, and as the chairman unit of Jiangsu Home Brand Alliance, Sikexin will also actively organize outstanding enterprises in Jiangsu to participate in the famous furniture exhibition.

The international famous furniture star rating project was officially launched.

"Dongguan Standard" will impact China furniture standard.

As an important part of this conference, the internationally famous furniture star rating project was officially launched, and the "Dongguan Standard" will impact the China furniture standard.

At the press conference, Gu, director of Dongguan Quality Supervision and Testing Center, delivered a speech for the start of the project. "At present, the furniture industry is in a critical period and painful period of transformation and upgrading, and there are widespread problems such as insufficient R&D and innovation ability, weak brand influence, imperfect quality foundation and imperfect management system. In the era of oversupply, how can furniture enterprises break through? This is an' insurmountable threshold'. "

Combined with the reality of furniture industry and the demand of sustainable development of the industry, "international famous furniture star rating" should be born at the right time!

From the perspective of a third party, this evaluation focuses on 8 first-level indicators, 25 second-level indicators and 72 third-level indicators of "enterprise scale, R&D innovation, intellectual property, quality brand, manufacturing capacity, quality foundation and quality assurance, after-sales service and social responsibility", and evaluates the comprehensive ability and quality of furniture enterprises, effectively helping enterprises to systematically analyze the manufacturing level and status quo, and find out the bottlenecks and shortcomings that restrict the development of enterprises.

Under the background of building a new double-cycle pattern at home and abroad, strengthening consumer-side management and quality reform, the release of "internationally renowned furniture star" is conducive to strengthening the core competitiveness of furniture enterprises, empowering enterprises to shape quality brands, and comprehensively enhancing the quality recognition and consumer confidence of "China Furniture" in domestic and foreign markets. It is a powerful measure to create a weather vane of furniture quality consumption at home and abroad, and a key "fulcrum" and an important "engine" to lead the high-quality development of furniture industry.

At the end of the conference, witnessed by the on-site guests, Gu, director of Dongguan Quality Supervision and Testing Center, Fang Runzhong, general manager of famous furniture exhibition, Lin Binghui, chairman of Dongguan famous furniture club, executive president/zhi of Guangdong Furniture Association, chairman of the board of supervisors of China Furniture Brand Alliance, jia feng/Hu Weidong, chairman of Jiangsu Furniture Brand Alliance, Zhou Zipeng and Yao Yonghong, presidents of Guangdong Furniture Chamber of Commerce, Zhou Zhenyang, president of Zhongshan Office Furniture Association, and president of Dongguan Custom Home Industry Association.

At the same time, "Technical Specification for Star Rating of International Famous Furniture" and "Implementation Standard for Star Rating of International Famous Furniture" were officially released at the scene, leading home furnishing enterprises to start a new historical journey.

Muse factory visit

As one of the most influential home exhibitions in the industry, every appearance of famous furniture exhibitions will exude different strength and charm.

2021March 15- 19

Houjie, Dongguan, China

Guangdong Modern International Exhibition Center

The famous furniture exhibition is about to contribute a-

A safe, professional and wonderful home game.

Stay tuned!