Regardless of the use environment, it is really good to use the image of nine stacks of bricks as logo, which is based on its patterning effect. As for the identification problem, this logo is basically only used in the first blog, so it is not a big problem. Personal amateur play seal cutting, so in this environment, second recognition. However, I personally don't agree that overlapping seals are applicable to Shoubo. The form of 10% discount printing is solemn and atmospheric, and this visualization tendency means that this 10% discount design is more official and rigorous. Just like why the first blog is called the Capital Museum instead of the Beijing Museum, it tends to be more powerful/authoritative. If nothing else, the exhibition of Beijing history in Shoubo is basically the content of each capital period. This tendency is in line with the positioning of the first blog. However, the official seal in Song Dynasty was the main application period of Nine Reprints in history, and the Daming Mansion in Beijing in Song Dynasty was one of the most inconspicuous periods in Beijing history. For ordinary people, apart from reading Water Margin, there is almost no impression, and even in the first blog, there are few cultural relics and introductions of this period. How can a unit that consumes so much electricity and is closely related to history choose such an imprecise design?

Moreover, in the Song Dynasty, the rectangular official seal was only used by border guards, which was called customs defense. The symbol of the Capital Museum is the image of a frontier general. What is this? As for the following font problems, everyone has already vomited, so I won't say much. To sum up, this is a failed logo design. Logo is very Chinese, but it is just a seal that non-calligraphy researchers can't understand. I think it's a bit like the logo of the seal cutting museum history museum. Poor creativity. The matching font still doesn't match the picture.