The earliest live broadcast platforms in China originated 20 10 years ago, such as Guagua, YY, Liujianfang and so on. , forming the prototype of the live broadcast mode. After 20 12, a large number of live broadcast platforms have sprung up.

For example, Betta TV, Tiger Tooth Live, Battle Flag Live, etc. For a time, capital poured into the mixed market, and "live show" became a shortcut to quick realization.

The live broadcast has also expanded from the initial single content to tourism, outdoor, finance, finance, online shopping and other industries.

Shortly after the live broadcast business started, Taobao's operation team discovered the value of this business model. With the live broadcast leading to the store rate reaching 60%, it means that among the 100 people watching the live broadcast, 60 people will click to see the goods, which improves the marketing efficiency, which can not be achieved in any other form, so live broadcast with goods begins to rise.

The appearance of live goods experts Via and Li Jiaqi;

Victoria and Li Jiaqi, who are familiar to everyone now, have been rooted in the live broadcast industry since then, and they have persisted to this day. Viya, who was born in a "clothing family", initially wanted to develop into the entertainment circle, opened a clothing store and worked as a model, advertisement and host. She settled in Taobao 20 1 1.

After 20 16 Taobao launched the live broadcast function, Weiya's first live broadcast was only attended by more than 200 viewers. Li Jiaqi's initial image was still "the elder brother of the cabinet", and the phrase "OMG, buy it" made him out of the circle with the live broadcast industry on 20 19 and became a hot word in online public opinion.