Twenty years' development of China financial software market has created software giants such as UFIDA and Kingdee. At the beginning of the surging financial software, there were countless financial software manufacturers ranging from three to five people to dozens of people, and some influential brands appeared in countries or regions, such as Pioneer, Almighty, Golden Spider, Golden Abacus, Burt's Bee, Ezsafe, UFIDA, Kingdee, New Zhong Da and Inspur. With the progress of information technology and management concept, most financial software vendors have gradually faded out of people's sight. Therefore, today's limited brands such as UFIDA and Kingdee are transforming into enterprise management software manufacturers. Looking back on the development of financial software, it is not difficult to find that today's commercial software market is similar to that of ten years ago. Changyi, Fuji, Rising, Haiding, Tong Zhen, Hisense, Shangyi, Mike, Rongtong, Centennial, Five Olympic Rings, Shuanghui, Nanjing Tang Cheng, Great Times, Famous, Unknown, Local Regime, Industry Penetration, each leading the way. How to learn from the experience and lessons of financial software development competition and grow into "UFIDA" and "Kingdee" in the commercial field is worth pondering by commercial software manufacturers. First, the development history of financial software market: Pioneer, Universal, Golden Spider, Bee, Hope, Jilian, Yongxin, Anyi ... For many people engaged in enterprise informatization, the above names may have never been heard. However, for those who are familiar with the development history of financial software in China, these are all familiar brands. Ten years ago, even a few years ago, it was an influential financial software company in China. Big waves wash sand, and the sea of commerce rises and falls. At present, there are only a few limited brands in China, such as UFIDA, Kingdee and Xinzhongda. The application of financial software in China began with the reform and opening up. Looking at the development of 20 years, the financial software market can be divided into the following stages. 1, in its infancy, microcomputers began to be widely used in the late 1970s. How to reduce the pressure of accountants' manual handling and ensure the standardization and institutionalization of finance became a theme of state-owned enterprise reform at that time. Many units use equipped microcomputers to organize technicians to independently develop simple financial application software, which reached its climax in the mid-1980s. These self-developed financial software have long cycle, high cost, low quality, different formats and difficult maintenance, so it is difficult to popularize them on a large scale. This stage is also called "customization period" of China financial software. 2. At the initial stage, according to the application status of financial software at that time, the Ministry of Finance issued regulations on financial software in 1989, which gave birth to the emergence of commercial financial software. In the same year, the first commercial financial software pioneer general financial system in China was born, and then UFIDA expanded the financial software from simple accounting processing to a more comprehensive accounting system including statements, wages and fixed assets. The "UFIDA Financial Software Service Agency" established in 1988 started the process of commercialization, socialization and specialization of financial software in China, followed by the emergence of the earliest financial software company in China. At that time, the more famous ones were Pioneer Software, Universal Software, Golden Spider Software, Yixin Software and Jilian Software. UFIDA occupied the first position in the industry in 199 1 year by building a complete sales channel. China's financial software market has been formed. Some regional and industrial financial software companies have achieved good economic benefits. 3. The competition period spans a long time, marked by the listing of Kingdee and UFIDA, which can be counted as dating back to the early 1990s. During this period, information technology has made rapid progress and been widely used, and almost every change in information technology has led to great changes in the market competition pattern. A number of growing companies have developed, while more software companies have sunk until they disappear. In the early 1990s, the lucrative financial software market attracted a large number of entrepreneurs, and many financial software companies, large and small, appeared all over the country, including Golden Abacus, Kingdee, New Zhong Da and Deep Soft Bee, which were established in 1992, 1993 and 1995 respectively. 1992 Golden Spider released the first local area network version of financial software, which developed rapidly, broke the competitive pattern at that time and posed a great threat to other competitors, especially UFIDA, which has become the industry leader. Unfortunately, the Golden Spider, which encountered personnel and financial difficulties, did not last long. 96 years ago, the financial software market was occupied by UFIDA, Anyi and Universal. The application of Windows platform has become another watershed for financial software manufacturers in China. Chongqing Golden Abacus and Deep Soft Bee launched the first financial software based on Windows S32 platform, and strived to grow into a national brand. Golden abacus started as an agent of UFIDA software and pushed its products to the whole country through the financial software of Windows platform. Today, it still occupies a place in the financial and enterprise management software markets. Deep Soft used to live very well with Burt's Bee software. 1998, it rejected IDG who came to seek cooperation (IDG later invested in Kingdee). It's a pity that I've been in trouble recently because of hundreds of thousands of debts. Although the financial software of Windows platform developed by Shenzhen Kingdee is later than Golden Abacus and Bee, it is ahead of several companies such as UFIDA and Anyi, and has become a rising star in the financial software market through successful commercial operation. Since then, UFIDA and Kingdee have been competing for a long time. In this process, the backward UFIDA did not choose 16-bit platform, but directly chose the 32-bit platform scheme based on Win95, which made up for its disadvantage in platform transfer. China's financial software network technology has also developed from file/server mode (F/S) to client/server structure (C/S). Many software vendors with backward technology and poor strength have been eliminated, and the new Zhong Da and Inspur have become rookies in the financial software market. China financial software market adjustment and industrial integration were further strengthened. At the end of 1990s, the rise of Internet brought about the rapid development of information application and dissemination. Advanced foreign enterprise management theory and information technology began to be introduced into China. Concepts such as ERP and CRM have become popular in China and have been applied in some enterprises. The traditional accounting and financial software based on department level began to fall behind. Many financial software manufacturers are facing the dilemma of transforming into ERP suppliers. UFIDA, Kingdee, Xinzhongda and other manufacturers have all launched their own ERP products based on financial software, and have occupied a large share in the low-end ERP market by relying on the original channels and customer base. At this point, the financial software market in China has formed a competitive pattern dominated by UFIDA and Kingdee, including a limited number of national well-known manufacturers such as Xindazhong, Inspur and Golden Abacus, and has begun to transform into enterprise management software manufacturers. 4. Since the integration period entered the new century, China local financial and enterprise management software manufacturers have absorbed advanced computer technology and enterprise management concepts through competition and learning with foreign management software giants, and their application software has made great progress in both technical content and product line, and has the strength to compete with international management software giants such as Oracle and SAP. At the beginning of 200 1, Kingdee landed on the Growth Enterprise Market in Hong Kong, raising 90 million Hong Kong dollars. In May, 20001,UFIDA was listed on the Shanghai Stock Exchange, raising 900 million yuan. With the help of capital strength, Kingdee acquired Case, and UFIDA acquired Huabiao and Anyi. Through a series of integration, UFIDA and Kingdee are two management software giants. Second, the development status of China's business software Since the 1990s, China's retail industry has undergone profound changes, with the rapid expansion of retail market capacity, the decline of traditional circulation mode, the successful introduction of chain operation mode, and the emergence of supermarkets, shopping centers, convenience stores, discount stores, hypermarkets, Moore and other formats. The development of retail enterprises is uneven, and the scale, management level and management means of enterprises are very different. Regional retail enterprises have considerable advantages in this region. There is a big gap between China retail enterprises and foreign retail giants in terms of business scale, personnel quality, management level and technical means. China's commercial software is gradually developed with the development of the retail industry. At present, the commercial application software market has the following characteristics: 1, the entry threshold is low, and it is still in a low level of competition. At present, the overall management level of China's retail industry is still very low, and the level of information application of retail enterprises is also very low. The application of commercial software still replaces manual operation, which leads to the low entry threshold of commercial application software market. The existing commercial software vendors have a certain national popularity and a large number of regional vendors; There are both professional commercial software vendors and general enterprise management software giants. For most retail enterprises, the most concerned is still the software price. The commercial software market is still at a low level of competition dominated by price competition. There is still a lot of room for development in the commercial software market. 2. China's retail enterprises have low investment in informatization. Although many retail enterprises have realized that enterprise informatization has become a competitive weapon of retail enterprises, and its management level and marketing ability constitute the core competitiveness of retail enterprises, the investment in informatization of retail enterprises is still at a very low level. According to authoritative statistics, at present, the total investment of Chinese retail enterprises in IT is less than 0.2% of the total retail sales, while the international retail giants have reached 2%. In the total IT investment, the ratio of the total investment in storefront hardware facilities to the total investment in application systems is about 1.4: 1, which is far from the 0.5: 1 in developed countries. 3. The low technical content of software products, the low management level of retail enterprises and the poor strength of commercial software manufacturers have caused the low technical content of domestic commercial management software, so that some large retail enterprises have sighed that SAP is useless. The technical content of commercial software is not high, which shows as follows: ① Commercial software can not be well combined with advanced management concepts and retail technology. Nowadays, commercial software is still in the stage of replacing manual operation. Even if it exists, it is just a tiger skin and a banner. ② On the whole, commercial software is still dominated by C/S structure, and there are some problems in speed, efficiency and security of B/S structure. There is still a big gap between commercial software and foreign advanced management software in terms of technical architecture, expansibility, security, openness, adaptability and platformization. (3) The commercial software has incomplete functions and weak functions. Many commercial software, known as ERP, is nothing more than purchasing, selling and storing, slightly stronger, plus accounts receivable, accounts payable and distribution management, aiming at solving the problem of replacing manual operation, which is in great contrast with users' expectations. After doing a salary management, it is called HR; If the query report is displayed graphically, the text will be called BI; With the supplier interface, you dare to call SCM. These commercial software still focus on solving the local information flow within the enterprise. On the one hand, they have indeed solved some problems, but at the same time, they are also creating a large number of "information islands". Judging from the current situation, there are very few software vendors that can provide overall management information solutions for retail enterprises. Many large retail enterprises are forced to apply the software systems provided by many manufacturers or the products of software giants such as SAP. 4. Commercial software has no national famous brands, such as Changyi, Fuji, Wuhuan, Haiding, Tong Zhen, Hisense, Shangyi, Mike, Rongtong, Centennial, Rising, Shuanghui, Nanjing Tang Cheng and Judas. At present, there are countless commercial software vendors in China. On the one hand, there are many manufacturers, on the other hand, there are few strong ones. Most of them only have a certain influence in a certain region and a certain format, and there is no national brand that can unify the rivers and lakes and has a high reputation. The commercial software market needs further integration. It is not difficult to find that the current situation of commercial software market is very similar to that of financial software market in 1990s. How to stand out from the low-level market competition, grow into UFIDA and Kingdee of commercial software, and grow into SAP and Oracle Bone Inscriptions of China, is worth pondering by many software manufacturers. Third, the development of the financial software market gives inspiration to commercial software manufacturers. The current commercial software market is very similar to the financial software market in the 1990s, which belongs to the typical Spring and Autumn Period and the Warring States Period. From the development of financial software and the growth of UFIDA Kingdee, we can get a lot of enlightenment to our commercial software manufacturers. 1. Pay attention to sales channels and marketing strategies. UFIDA is an evergreen tree of financial and enterprise management software in China. In the past 20 years, UFIDA's competitors have changed one after another, but they are all in an invincible position and become the first brand. It is very important to benefit from its good sales channels established since the early 1990s. In the transition from DOS to Windows platform, Shenzhen Kingdee was not the first financial software company to release Windows platform, but it took advantage of this opportunity, aimed at UFIDA, which was already the first, and shouted the slogan of "UFIDA in the North, Kingdee in the South". It was on an equal footing with UFIDA in marketing strategy, followed closely by innovative marketing methods, and eventually grew from an unknown small software company to a domestic software giant. As a well-known or unknown commercial software manufacturer, in order to achieve greater development, we must first pay attention to building our own sales channels, including our own investment and seeking partners. Manufacturers with certain strength can build a marketing network based on the principle of their own investment and cooperation with partners. Secondly, adopt targeted follow-up and differentiation marketing strategies to expand popularity and establish national brands. Third, actively influence external experts, professional consultants, newspapers and media, strengthen communication, and subtly expand market penetration and brand awareness. 2. Pay attention to the tracking, research and utilization of advanced computer technology. Almost every innovation in information technology will bring new competitive business opportunities. The financial software market in 1990s is a good proof. From stand-alone version to network version, from DOS platform to Windows platform, from accounting to ERP, from LAN to Internet, UFIDA has been able to keep up with the pace of technological development for more than ten years, avoiding the danger of being abandoned by the times and ensuring that enterprises always stand at the forefront of the industry. Chongqing Golden Abacus also took advantage of the transition from DOS to Windows, and grew from an agent of UFIDA to a well-known company that is still active in the management software market. In the new century, the progress of information technology will be faster and the cycle of technological innovation will be shorter and shorter. In order not to be abandoned by the market, we must pay attention to the tracking and research of advanced information technology, strengthen exchanges and learning with foreign IT counterparts, and apply it to products to establish the image of market leadership. 3. Pay attention to the research and absorption of advanced management concepts and retail technology. The overall management level of retail industry is low. Among many management masters, there are few in the retail industry. The management ideas of retail enterprises are mostly taken from manufacturing industry, and the management and informatization of retail industry absorb the management essence of manufacturing industry, such as ERP, SCM, CRM, JIT, BPR and so on. Mature foreign software (including Taiwan Province Province) mainly satisfied with manufacturing industry has been used in China for a long time, and its advanced management ideas, architecture design and application functions have been applied, learned and absorbed by local enterprises and software suppliers. In the retail industry, there are few such learning opportunities. Even foreign retailers who have settled in the mainland, such as Wal-Mart and Carrefour, are limited by subjective and objective conditions and have not revealed all their management secrets. In order to better provide comprehensive information solutions for retail enterprises, software manufacturers must pay attention to the research, learning and absorption of advanced management concepts and retail technologies. It is necessary to strengthen the applied research of retail industry and pay attention to absorbing successful retail skills and management methods; Strengthen the attention, research and absorption of foreign retail giants and new ideas and means of retail management; Strengthen the study and reference of advanced management theory and information theory in other industries. Only by becoming an expert in retail management can we provide better services and achieve better development for retail enterprises. 4. Improve the product line and provide comprehensive overall solutions. At present, there are very few commercial software vendors in China that can provide users with overall solutions. Commercial software vendors can improve their product lines from the following aspects to provide users with comprehensive overall solutions. Improve the product line and realize the integration from business to finance, from single store to chain, from basic application to strategic management, from internal resource planning to external upstream and downstream resource integration. Improve the product line and launch industry-specific versions to provide differentiated solutions for different industries such as clothing, home appliances, medicine, building materials and books. Improve the product line and launch a special version of the format to provide differentiated solutions for different formats such as chain stores, department stores, shopping centers, convenience stores and hypermarkets. With perfect application products, software manufacturers should realize the transformation from product marketing to consulting marketing and establish the brand image of product experts. With the full opening of the retail industry in China, the domestic retail industry is bound to enter a period of adjustment and integration, and Wal-Mart and Carrefour in China will certainly appear. I sincerely hope that domestic commercial software manufacturers can seize this historical opportunity, become bigger and stronger, and achieve UFIDA and Kingdee in the field of commercial software!