1. Intensified market competition: With the gradual saturation of the air-conditioning market, more and more competitors enter the market, which makes Gree Electric face increasingly fierce competition.

2. The product structure is too single: Gree Electric's product structure is too single, mainly concentrated in the field of air conditioning, and it is difficult to meet the diversification and personalization of consumer demand.

3. Insufficient marketing strategy: In terms of marketing, Gree Electric is relatively conservative, not adopting more Internet and mobile marketing methods, and its market development is insufficient.

4. The slowdown of domestic economic growth: The slowdown of domestic economic growth has an impact on the home appliance market, further affecting the performance of Gree Electric.

5. Internal management system: Within the enterprise, there are problems in Gree Electric's management system, including unclear process and unreasonable organizational structure, which have affected the operational efficiency and benefit of the enterprise.