First, the newly released films on the Dragon Boat Festival are relatively small in scale, lacking large-scale investment and large-scale production, and the movie preview of the Dragon Boat Festival is close to zero, which has never aroused fans' interest in watching movies.
Second, there is no explosion during the Dragon Boat Festival; Many netizens commented that although there are many movies released on the Dragon Boat Festival this year, the types are not so rich compared with spy films, youth films and suspense films on May 1.
Moreover, the Dragon Boat Festival shows fewer movie themes, and the movie plot is rather old-fashioned. There is no particularly top-notch film, only a tall one is selected from the short ones, and there is no particularly attractive film. Take Beyond at the Dragon Boat Festival box office as an example. It's been released for four days, and it hasn't broken 100 million. The douban score is as low as 5.5.
Third, cinemas in Guangdong province were closed due to the epidemic; In the previous box office record "May 1st File", Guangdong Province, with a population of over 100 million, contributed 235 million yuan to the box office, accounting for 14. 10% of the total box office in China, ranking first among all provinces in China.
In this "Dragon Boat Festival", affected by the epidemic, cinemas in Guangdong Province are temporarily closed. Without the largest ticket warehouse in the country, the national box office naturally declined.
The national film market is in a downturn, further intensifying the internal contradictions in the industry;
On June 12, at the China Film Industry Summit Forum, the opening forum of the Shanghai International Film Festival, Yu Dong, the founder, chairman and president of Bona Film, "shelled" the high service fees of Cat's Eye and Taobao movies. He believes that it is unreasonable to charge 3~5 yuan for each ticket sold on the online ticketing platform.
He even directly compared the service fee with the cost of the special funding office, saying that "from the perspective of industry development, (service fee) cannot exceed the national standard. The special funds are at least used for the development of the film and television industry. Where did the service fee finally go? " "You can take out your mobile phone and have a look. Yesterday, the day before the Dragon Boat Festival, the box office was 75 million. How much is the service charge? More than 67 million, 8 million is the service fee. " Yu Dong said.
In this regard, Wang Changtian, chairman of Light Media, responded that the service fee is not entirely owned by Cat's Eye, but also divided into three parts. Only one of the cat's eyes will be taken, and the rest will be taken by the cinema. These fees charged by the cat's eye are also closely related to ticket exchange, cinema ticket pick-up machines and company operating costs.
He also believes that at present, in the film industry, the "screening fee" charged by the cinema in the popular schedule is even more unreasonable. During the Spring Festival alone, the screening fee paid by a movie to the cinema may be as high as several hundred million yuan. Wang Changtian is also the chairman and actual controller of Cat's Eye.
This is just the tip of the problem. At the China Film and Television Capital Summit on June 1 1, Wang Changtian admitted that there was a very serious "triangle debt" problem in the film industry. "The cinema owes money to the distribution company, the distribution company owes money to the production company, the production companies owe money to each other, and the production company also owes money to the founders."
Under all kinds of problems, the recovery period of the film industry seems to be tangled and long.
The above content refers to the "most crowded" Dragon Boat Festival movie box office diving in the network history-the Dragon Boat Festival movie box office was cold.