Levi's 50 1 is famous for its quality and publicity.

50 1 pants are Levi's oldest and best-selling jeans products, and they are the first choice for collectors. It is said that a pair of 50 1 jeans made between 1886 and 1902 once sold for a sky-high price of $25,000 at 1997.

50 1 Simple design, straight waist cut, button design, hip circumference not completely close to the body, loose and comfortable to wear on the body.

1984, Levi's company invested $38 million for the current classic "50 1 blue jeans" advertising campaign, that is, a series of fashionable and documentary "realistic advertisements". No enterprise has ever spent so much money on a kind of clothing. At this point, many analysts questioned this strategy. As one analyst said, "For an ordinary pair of jeans, it is simply too expensive." However, the popularity of 50 1 blue jeans reminds consumers of Levi's company's long tradition, and makes the company redefine the production of traditional blue jeans as the center. In the next four years, this advertising campaign has more than tripled the sales of 50 1 blue jeans.

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