Speaking of cowboys

We naturally think of jeans first.

In fact, the first concept of "cowboy" appeared.

It was 19 in the 1950s.

A businessman named Levi Strauss.

For gold miners in the western United States

I chose some unsalable canvas as wear-resistant work clothes.

All of a sudden, California

And then spread in the United States and Europe.

Accident

It never occurred to him.

Such an unintentional idea

It has become one of the greatest inventions in fashion history.

Later, the businessman established a cowboy brand Levi's.

Still active in business.

(65438+Levi's Levis advertisement in the early 1980s)

cowboy

The core culture of communication is "freedom"

It is a symbol of independence, rebellion, courage and adventure.

At first, cowboy clothing was mainly popular in

Miners, farmers, horses, these hard-working workers

Just in the form of work clothes.

In the late 1930s.

The first jeans specially designed for women were born in Levis brand.

Because it is durable and low cost.

During the second world war

The American authorities designated jeans as American uniforms.

A large number of jeans followed the army into the hinterland of Europe.

So that jeans are popularized and popular all over Europe.

until today

In the naming of colors in Europe and America

Navy blue is still used to mean "navy blue"

By the 1950s and 1960s.

Marlon Brando starred in Wild One.

Elvis Presley in Rock Prison

Marilyn Monroe in Gone with the Wind

Lead singer of the Rolling Stones, etc.

Give the cowboy a young, sexy and energetic image.

Show the cowboy's wild rebellious culture to the extreme.

Cowboys have become a fashion symbol.

Jeans clothes

According to the data survey,

in Europe

Up to 50% people wear jeans in public places.

The Netherlands actually reached 58%.

American cowboy culture is deeply rooted.

Cowboys have almost reached the manpower of 5- 10.

More

Various cowboy brands are numerous in shopping malls and streets.

The 1960s and 1970s.

Cowboys have become popular in China.

After a hundred years of baptism

Jeans are fabrics with special functions and fashion elements.

Suitable for all ages.

Be universal in all seasons

Occupy an increasingly important market share.

Jeans first appeared in denim clothing.

Also known as-five bags of pants.

Five-bag pants are a classic style of jeans.

The front two dig bags and the back two patch pocket.

Plus little patch pocket on the right front digging bag

This is the prototype of five bags of jeans.

There is a little patch pocket on the right front. Do you know its purpose?

This small pocket is designed for the first time.

It is used to protect gold miners' pocket watches from wear and tear.

So its name is watch pocket.

Transliteration of Denim-Daning

Cotton cloth is the foundation of denim.

There are cotton polyester, cotton linen, cotton wool and so on.

Adding elastic spandex

More comfortable and close-fitting

Denim fabrics are mostly woven.

Knitted denim fabrics have been used more and more in recent years.

It has stronger elasticity and comfort.

Widely used in children's denim clothing design.

Indigo is one of the oldest colors of jeans.

Cowboys were originally born in brown.

as time goes on

Indigo blue replaced brown.

Be endowed with the meaning of sacred mystery and wealth.

Because he is fading.

Still maintains a beautiful timbre.

When the cotton yarn comes out of the dyeing vat

The color is actually green.

It turns blue when it dries.

The demand in the mass market is escalating.

Now the color changes of cowboys are more diverse.

Colored jeans have become popular in the fashion market.

Denim is a special fabric feature born in traditional fashion.

Post-industrial washing and finishing technology

So that the traditional denim produces the appearance effect of natural aging.

And use various means to wash water.

Achieve personalized design effect.

Nails (rivets) and copper buttons

It was originally produced to strengthen the stressed part of work clothes.

Make clothes more durable.

Later, it became the uniqueness of jeans that distinguished them from other pants.

It has also become a patented product of Levi's Levi's.

Leather label showing brand logo

From metal materials to leather to cloth.

Become one of the iconic features of jeans.

? (the logo of American traditional cowboy brand Lee)

Decorative embroidery thread in the back pocket of jeans

It is also made into a sign with brand recognition.

Embroidery effect of special machines

Bring different beauty to the details.

(Swallow-shaped decorative lines are the brand endorsement of Levi's Levis)

Denim is a special existence that is different from other clothing categories.

In the long history of clothing

Category characteristics with personalized benchmarks

It contains a hundred years of traditional culture.

And permeated with modern and popular fashion temperament.

Fashion in tradition

High-key in low-key

And will continue to be at the forefront of fashion.

Wechat official account? Louis Tanghang

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