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Social history of Shandong Jingzhi Liquor Co., Ltd.
Jingzhi wine has a good history of thousands of years, but what makes Jingji wine people proud is that in the past 50 years, Jingzhi wine has been sublimated unprecedentedly. Because in these 50 years, Jingzhi wine has sublimated from fragrant neighbors to best-selling all over the country, and even crossed the ocean to more than ten countries and regions around the world, quietly showing its very unique side.

Some people say that Jingzhi wine is beautiful because the local water is good, while others say that it is because the local climate is suitable. Yes, Jingzhi is located in the hinterland of Changwei Plain, with Weihe River in the east and Weihe River in the west. The water quality is crisp and clear, and the climate in the four seasons is pleasant, which undoubtedly creates unique conditions for wine making and is one of the reasons why Jingzhi wine is mellow and sweet. But if you ask about the beauty of Jingzhi wine, the key lies in the "drunken magic" passed down from generation to generation.

"Jingzhi has been brewing for more than a thousand years, and the drunken world has been passed down from generation to generation." This summarizes the exquisite "drunken magic" of Jingzhi wine and the "thousands of years" of long-standing wine culture. Although there was no written record of the brewing technology at that time, through the words and deeds of the winemaker, the brewing technology became more and more mature and perfect in unremitting exploration, and the brewed wine was particularly mellow and fragrant. For example, the raw material "grain must be refined, water must be sweet, and qu must be old", and the whole process operation should be "stable, accurate, fine and clean". In the specific operation, the crushing should be petal-shaped and spore-free, the ingredients should be caked and white-eyed, and the packaging should be light, loose, uniform, thin and neat. However, just as many traditional industries in our country are difficult to develop greatly under the restrictions of historical conditions such as the old social system and humanistic thought, it is also difficult for Beijing-Kowloon to achieve greater achievements because of manual workshop-style production, the imprisonment of self-proclaimed war and historical reasons. It was after the founding of New China that Jingzhi Liquor really ushered in a brighter spring.

This is an unforgettable day for Jingzhi people. When Jingzhi's ancestors passed the torch of brewing technology to1April, 948 15, newly liberated Jingzhi established the first brewery-Shandong Jingzhi Brewery (predecessor of Jingzhi Group) on the basis of 72 local private brewing workshops, and Jingzhi wine industry turned a new page in history. That year, they lived up to expectations and made a good start: producing liquor 190 tons and paying profits and taxes120,000 yuan. In the early days of liberation when China's industry was almost blank, it was a miracle on earth, and Jingzhi Liquor made a historic breakthrough.

"Food must be refined, water must be sweet, music must be old, utensils must be clean, work must be fine, storage must be long, and management must be strict." This is the San Zi Jing left by our ancestors. Contemporary Jingjiu people not only absorbed the essence of the Millennium tradition, but also developed a series of domestic leading brewing technologies, such as new cellar aging, microcomputer blending and vertical Daqu. "shine on you is better than blue", and the descendants of Jingzhi injected infinite vitality into their long-standing ancestral business, seeking ways to further develop Jingzhi wine. 197 1 year, they developed Luzhou-flavor liquor "Jingzhi Special Brewing", and after continuous improvement, they produced a fine product "Jingyangchun", which became another famous Jingzhi brewing wine with a thousand years' history, and got rid of the situation that a single shochu dominated the whole country. Subsequently, they developed beer, rice wine, tonic wine, flower fairy table wine and so on. It has formed a huge product group of nearly 100 varieties in 8 series, represented by Jingyang Spring Wine with strong aroma and Jingzhi Baigan with sesame flavor, which meets the needs of consumers of different levels, regions and tastes. The enterprise has become the most famous brewery with the best economic benefits in Shandong Province, and one of the top 500 industrial enterprises and beverage manufacturing industries in China.

It can be said that there would be no Jingzhi wine industry, there would be no successfully developed Jingyangchun wine, and there would be no brilliant Jingzhi wine industry today. The "wine flag", cooker workshop, carriage and cooker owner of Millennium prospect cheese have become today's signboards, mechanized workshops, motor vehicles and modern enterprise leaders who have won the battle in all directions, and Jingzhi wine is even more mellow. Jingyang Spring Wine is famous all over the world. Some loyal consumers can tell the style and cultural implication of liquor and the gold content of the brand, but few people really understand the birth history of Jingyangchun.

Looking through the factory records of Jingzhi Group, there are few official historical records about Jingyang Chunjiu: "1973 Jingyang Chunjiu was successfully developed and exported to earn foreign exchange". And there are countless vivid stories hidden behind these words.

197 1 year, the Shandong Provincial Party Committee was very anxious about the trauma caused by the Cultural Revolution to Qilu, and drew up grand plans to help Shandong's economy one after another. On the basis of the original Shandong famous wine Jingzhi, the idea of adding a national famous brand wine is also very sure. They decided to create a brand-new wine and strive to achieve the taste of national famous wine in one step. Yes! Qilu culture needs such a fragrant wine, and the state of etiquette needs such a wine to connect guests and friends all over the world.

Shandong Foreign Trade Cereals, Oils and Foodstuffs Import and Export Corporation is in charge of the production of alcoholic beverages, specializing in the export of alcoholic beverages, and it is duty-bound to undertake this important mission. But there were dozens of wineries in Shandong at that time, and the level was uneven. The highest is like Jing Zhi, and one ticket is hard to find. Low quality is hard to say, and you can't leave home. If you want to turn the idea of provincial party Committee leaders into reality, you must choose the best among the best. The decision-makers of Yiqingtang set their eyes on Jingzhi Distillery, the largest distillery in Shandong Province, and explicitly ordered Jingzhi Distillery to produce a kind of Luzhou-flavor, high-grade, antique packaging and exportable liquor. As a result, Millennium Liquor has a new mission-to develop national famous wines and earn foreign exchange for the country's export. Jingjiu people regard high-grade wine as a political task and historical mission, and expect that the development of high-grade wine will inject fresh blood into the ancient Jingzhi wine industry. However, it is easier said than done. What kind of talents, technology, equipment, technology and funds can be easily obtained? Since then, a tough battle has begun. Beijing Jiuren broke through the imprisonment of the Cultural Revolution, concentrated scientific and technological elites in factories, conceived a plan to break through the thousands of years of Shandong liquor, and fixed the future high-end liquor at an unprecedented height-aroma: strong fragrance; Packaging: show the distinctive Qilu culture; Wine body: colorless and transparent, rich in aroma, soft and sweet, with a long aftertaste; Name: It is related to Jingzhi, wine culture and the word "Ya". Technically, Jing Jiuren changed the production technology of sesame-flavor Jingzhi Baigan, and conceived and designed the production scheme of Luzhou-flavor liquor that had never been produced in Shandong. In production, the process was adjusted, the pit was rebuilt, a new microbial population was created, and a new factory building was built. Later, he went to Sichuan several times, humbly seeking art, boldly absorbing the essence of Sichuan wine-making technology in combination with his own traditional wine-making technology, and according to the local climate, soil and water, seasons and other characteristics, he just captured the pit mud, fermentation, distillation, blending and storage of Luzhou-flavor wine. During this period, the relevant departments and universities in Shandong Province also paid close attention to the major changes in the history of wine research and production in Shandong Province, and extended a helping hand countless times to make wine drinkers walk faster step by step. After nearly a year's development, the base wine of Jingyang Spring Wine "Jingzhi Special Brew" finally came out! How many people were intoxicated by this wine at that time! As the preferred drinks, Beijing Hotel and Shandong Friendship Hotel also smell the fragrance, and a truckload of wine is transported to the most advanced foreign-related club in the capital Beijing. The Ministry of Foreign Trade once again issued a voice of encouragement: Let Beijing and Kowloon people get closer to the Pacific Ocean.

Only two years later, Jingzhi picked the essence of five grains (rice, corn, wheat, sorghum, glutinous rice) and used the double-wheel fermentation process to brew Jingyangchun wine, which was more mellow and packed with national cultural colors. The history of innovation, prosperity and stability of Shandong wine industry in the country began.

As soon as this wine came out, people said that Jingyang Spring Wine was a special commodity beyond the category of pure commodities, which made the wine culture of the motherland perfect. Jingjiu is an ode to patriotism and service to the country, and it is a fist-hearted work to spread Chinese civilization, carry forward Qilu culture, enrich Shandong wineries, enhance the image of Lujiu, and aspire to win glory for the country.