In the tide of the integration of Chinese and western cultures, a group of tailors from Ningbo appeared in this ancient land, with rulers and scissors. They followed the historical trend, broke through the traditional pattern, devoted themselves to the development of suits and the cultivation of professionals, and transformed the robe system of Dai Bo, an Hubei official, into a light and practical Western-style garment in a subtle change. "Red Tailor" has therefore become their unique title.
In 100, the legend of "Red Tailor", the first suit in China, the first suit shop and the first suit were born one after another, and Ningbo men's wear was gradually formed from the endless men's wear market in China based on history.
From 1996, Ningbo garment industry, which is dominated by men's wear, began to take shape. There are more than 800 garment enterprises in Ningbo, and some well-known brand garment enterprises such as Youngor, Shanshan, Luomeng and Yixiu have been formed, with annual sales of tens of millions of enterprises reaching 10.
In order to further strengthen exchanges and cooperation with domestic and foreign clothing industry, promote the progress and improvement of China clothing industry, gradually establish the international status of China clothing, and strive for more clothing to enter international brands, Ningbo Municipal Government decided to hold a clothing festival.
1997 10 In June, the first Ningbo Fashion Festival was officially held, integrating fashion exhibitions, fashion discussions, economic and trade negotiations and other activities. During the four days, there were 2,465,438+0 exhibitors, including 65,438+008 overseas exhibitors, which attracted more than 5,000 buyers and more than 3,000 members of the public, and the trade turnover reached 3.23 billion yuan. During this period, five foreign-funded projects with a total investment of $65.438+55 million were put into operation in Ningbo, and signing ceremony was held for 65.438+065.438+0 foreign-funded projects with a total investment of $575 million. Foreign trade negotiations reached a deal of $20 million.
In the following nine years, Ningbo International Fashion Festival was held as scheduled in June 65438+ 10 every year. As the core of Ningbo International Fashion Festival, Ningbo International Fashion Expo is expanding in scale with the advantages of growing industrial clusters. In 2003, Ningbo Service Expo was rated as one of the 37 Class A exhibitions in China by the Ministry of Commerce and the China Council for the Promotion of International Trade, and entered the national 15 excellent exhibitions.
In 2005, with the intensification of international textile trade barriers, the acceleration of the integration process of the global clothing industry, and the arrival of the post-quota era, the national clothing industry exhibitions are facing a reshuffle, and Guangdong, Jiangsu and other friendly cities Wenzhou have closed several clothing festivals one after another.
Ningbo decided to change the name of "Ningbo International Fashion Expo" which has been used for 8 years to "China International Fashion Expo".
"Ningbo Fashion Festival must rely on the industry, serve the industry and upgrade the industry. Internationalization, marketization and specialization are the only way for the fashion festival." Yu Danhua, spokesperson and director of the event office of Ningbo Municipal Government, said that based on the future strategic positioning of Ningbo International Fashion Festival, Ningbo changed the "Service Fair" to "Service Fair". On the one hand, this new formulation makes the orientation of the exhibition more accurate, that is, the national-level exhibition held in Ningbo, and more importantly, it highlights the "transactional nature" of the exhibition, which is a platform for two-phase transactions in domestic and foreign markets, which is a direction for China's characteristic exhibitions to finally connect with the international community.
At this time, Ningbo's clothing industry, which has been honed for nine years, has formed a large number of well-known national brands such as Youngor, Shanshan, Romon, Rhodes, Peroro, Taiping Bird, Tang Shi, Aiyimei and Giant Eagle. In 2005, among the top 500 most valuable brands in China, Ningbo garment enterprises occupied 6 seats.
In 20 12, the total number of registered trademarks in Ningbo exceeded 3,000, and there were more than 50 registered trademarks abroad. With Youngor, Shanshan, Romon and Tang Shi four well-known trademarks in China, and 16 well-known trademarks in China.
There are more than 3,000 garment enterprises in Ningbo, of which hundreds have annual sales income of over 10 million yuan, and their products involve men's wear, women's wear, children's wear, fashion and other series, with an annual output of 654.38+04 billion pieces, accounting for 654.38+02% of the whole country.
In the early 1990s, Youngor, which has the largest clothing production base in Asia, began to set foot in other industries when everything gradually stabilized. The first is to invest in the "materialized" industry, in which the real estate industry is more successful. 20 12 has become another leading industry of the group, and its profit is almost the same as its main business.
Shanshan, a leading enterprise in China garment industry and the third enterprise in China garment industry, paid attention to diversification and long-term development from the beginning. 199965438+February, Shanshan trademark was awarded as a well-known trademark in China. 20 12, Shanshan has initially formed a modern and international industrial group structure with clothing as its main business and high-tech and capital operation as its wings.
Similarly, Giant Eagle Group established Giant Eagle Technology to produce electronic products, and recently acquired ST Wang Chunhua to achieve "backdoor listing". After several years of investigation, Pei Luocheng and Stannu also intend to set foot in electronics, energy and other industries.
The first entrepreneurial craze of Ningbo women's wear began in the 1980s, when many men's wear manufacturers began to set foot in women's wear. However, due to design and marketing reasons, 90% of enterprises have failed to stand the test of the market, and Ningbo women's wear has always been the short leg of Ningbo clothing industry.
In the mid-1990 s, Ningbo women's wear started a second venture: its own brand led by designers and managers; Some started with men's wear, but after the scale, they need to get involved again because of diversified expansion; There are also independent women's clothing brands, which were launched after a period of OEM experience.
Since then, more mature brands in Ningbo women's clothing, such as Xiandian, Taiping Bird, De mana, Heineken Meishi and Dan Yunke, have begun to appear. However, their development has their own experiences: "first shop" and "Dan Yunke", they started from the family workshop with the front shop and the back factory, and gradually realized snowball accumulation and expansion; Women's dresses such as "lixi Shi Mei" and "Taiping Bird" were born on the basis of a strong manufacturing industry; Kangnan women's wear is a foreign trade OEM, which is a brand newly developed on the basis of domestic men's wear.
Ningbo women's clothing, which is famous for its men's wear, is low-key and calm. After ten years of polishing, a number of powerful women's clothing enterprises have quietly formed. In the first Ningbo women's clothing brand advantage selection, Ningbo women's clothing has begun to take shape: there are nearly 30 registered brands, many of which have relatively complete brand images, which are widely circulated in the region and have certain influence.
At the end of September, 20 12, Zheng Yonggang, the head of Shanshan Group, who was then the president of Shanghai International Fashion Federation, took a number of domestic clothing brands into the international fashion "Oscar" Milan Fashion Week, including Shanshan and Hongdou.
Prior to this, Romon had already moved the design studio abroad early; Aimei registered its trademark in 265,438+0 countries, and Youngor America brought Youngor to the United States in March 2065,438+02. Nowadays, it is not unusual for Ningbo clothing to walk on the international runway, and the exchanges and cooperation between Ningbo clothing and the international community are getting closer and closer.
20 12,10 In June, the National Development and Reform Commission approved the second investment project of Ningbo Shenzhou Knitting Co., Ltd. in Cambodia, which is also the largest overseas investment of domestic textile enterprises with a total investment of 30 million US dollars.
From several overseas merchants in the first Ningbo International Fashion Festival in 1997 to 3,500 merchants in 9/kloc-0 countries or regions in the ninth International Fashion Festival in 2005, every Ningbo International Fashion Festival will always bring different surprises to Ningbo garment enterprises.
In 2002, Ningbo clothing gave Ningbo the courage to build a platform for direct dialogue with the international community, and the 20 12 Ningbo International Fashion Festival built a bridge for Ningbo clothing to go international.