Now, if you look at the style, vehicle geometry, angle and painting of more popular brands, and then look back at the cars of Phoenix and other brands, it will kill Yaguang. Why do you feel this way? Without investigation, there is no right to speak, and there is little seeking truth from facts. I don't know if it's good, but some people will talk less when they see domestic products, and they are also bored. Some people are disgusted with advocating domestic products, but they just don't buy them. Some people lead the topic to state-owned enterprises and attack them, which is even more wrong. Personally, I think it's just a bicycle, and there's no reason why it can't be built well. As for marketing, market preference and demand are crucial. If you brand something, it's really too much. The history of domestic products is not long, but there are also many good domestic bicycle brands.
First, Phoenix, flying pigeon, permanent, and domestic old brands can't play. The possibility of this data causing an uproar is almost zero, which may be that everyone feels reasonable. After all, the bicycles they made in those days were not innovative or high-end products on a global scale at that time. Look at their current products, there is no sign of breakthrough. If there is, it is permanent C. Before I remembered, there was a Jufeng brand, a cooperative brand of Giant and Phoenix, which was positioned at the low end and didn't go to the present. Speaking of Giant Phoenix, I think of another brand, which is also the second brand of Giant, called New Naidi. Anyway, it's not as famous as Momenton now. Times gave them a chance, but they gave it up themselves. From my unprofessional point of view, I gave them at least two chances before the flood of the times crushed them. For the first time, sports bicycles have the opportunity to enter China's field of vision and work for foreign sports bicycle manufacturers. The domestic sports bicycle market is booming, with giant Merida Xidesheng and even Trinidad Gionee.
Second, Phoenix bicycle is indifferent. Ironically, those old bicycles not only failed to develop into sports bicycles, but even launched high-end shanzhai, severely cutting a handful of non-food, and offending those young people with feelings to death. The bankruptcy of Phoenix Bicycle is inevitable. Whenever there is an opportunity, they lie down and make money, disdaining those three melons and two dates. The second time, although money is hard to earn, they are at least giants, and the mix is not too bad. When they need reform most, they are blinded by the immediate interests.
Because it is a traditional veteran giant, there are many internal hills and various interests are complicated. When Phoenix realized his life and death, internal friction made them push out a piece of shit, which offended young people and made the situation more and more dangerous. Phoenix bicycle should have closed down a long time ago. The rise of online shopping, this old factory with a glorious history, the only result of not transforming is bankruptcy (because the cost of this old factory can't come down). However, because of inertia, the millipede died before it froze. According to the normal timeline, Phoenix will slowly decline. Unfortunately, contrary to expectations, * * * gave birth to a bicycle, which directly ended Phoenix's lair and completely stopped eating.
Third, even in the future, there will still be entrepreneurial bicycle brands doing sports bicycles, and people will still be alive and kicking. That's why I think Phoenix still has a chance to be reborn today, but it can't grasp this opportunity, because times have changed and the management of Phoenix is out of tune with the new era. Those who have the courage to reform can't enter its factory, and those who have the courage to reform are too lazy to clean up this mess. Waiting for the phoenix is only a slow death. Either die in despair, or go bankrupt and be bought as a sub-brand to blow up the last drop of oil for the owner. This is the end of Phoenix. This is also its own choice, and everyone need not be ashamed, because the times have given it opportunities more than once.
Fourth, the bicycle industry and the century-old brand are not the same traditional industry. Even traditional industries have been innovating and keeping pace with the times. The low-end can't do well, and the high-end can't do well. How can I get people to vote for you with real money? Maybe buy an old car to collect. Modern sports bicycle has three parts: frame, speed change and wheel set. Generally, the speed change and wheelset are made by brand manufacturers, and the frame is designed and manufactured by bicycle manufacturers. The material science, design and painting of the frame are the core technologies of the enterprise, but unfortunately it can't be found from the model. What does the official flagship store of Phoenix sell? The old scooter occupies a great position. If the bicycle is made like this, it is better to simply cut off the bicycle as soon as possible, vigorously develop electric bicycles, and concentrate on developing the electric bicycle market. But after seeing the electric bicycle products, there are also the same problems as bicycles. Why did I choose you?
5. It's good to survive because of poor quality. Well, I bought a Phoenix folding bicycle for commuting two years ago. It is light, can be picked up with one hand, has a 4-speed transmission, and it is not difficult to go up and down the hill. These are all advantages. But after riding for less than three days, seven or eight steel wires in the rear wheel were broken. I've gained a little weight, but it's about 160, which I can't bear. Then I drove the car to the merchant. I was going to return it, but the merchant said it was bad and soft, but I didn't return it. Later, it proved to be a decision, because the steel wire was broken not a week after it was replaced. This time, the merchant paid me back and forth for gas and changed the steel wire, and then I didn't ride much. After more than a month, it broke again, so I went to the roadside to find an old mechanic to help me change some old steel wires of my old bike, and finally it didn't break again.