Lu Jinbo is now the general manager of Banshushu Culture Company. He signed many domestic first-line writers with record remuneration time and time again, and his team is growing. In Lu Jinbo's eyes, many writers are people who are detached from writing, but don't understand human fireworks. As their boss, he knows them well and is very close to them, so it is natural to create the most suitable market for them. "They just write, and I want to give them a sense of comfort and security." In the past, booksellers sold content, not words, while Lu Jinbo sold brands, so he tried to protect the mystery of Anne Baby and expose Guo Ni as much as possible. Lu Jinbo knows every writer's best skills like the back of his hand. He firmly believes that his idea of making writers become stars and brands will definitely make writers' vitality last longer. Perhaps, today's record market, that is, tomorrow's book market, depends on brands to make money. Now, Lu Jinbo has begun to make some attempts, such as selling advertisements at Wang Shuo's signing ceremony. For the future, Lu Jinbo has found a good retreat for every writer under his command: "Annie Baby can endorse high-end cotton clothes, Han Han can endorse high-end sports cars, and Guo Ni can endorse girls' stationery. "