Most of the sources of funds for online celebrities get returns through click-through rate, which is too single. The following is how to cultivate online celebrities shared by J.L. Welcome to visit more popular entrepreneurial projects (www.oh 100.com/chuangye).
Papi sauce, as an online celebrity, has received different views from the society. The topic of papi sauce in short videos follows the trend of the times, and the words are extremely grounded. The content makes the audience have a strong voice, while the self-deprecating and self-deprecating expressions and free and easy personality attract the audience's attention. These two advantages made her quickly succeed in content entrepreneurship and gained more than 20 million investment. However, on the night of July 1 1, she had no experience in live video broadcast. Plastic surgery? However, its performance has made the audience question. First, her live broadcast is broadcast on multiple platforms. Because papi sauce used to appear in the form of short video, but now the live broadcast mode is different from the short video mode, which is bound to make the audience feel at a loss; Secondly, the sound of papi sauce has changed, and the audience is extremely uncomfortable with this change; Third, her delay in showing up has a bad influence; Finally, she lacks the ability to improvise.
This accident of Papi sauce is tantamount to becoming famous overnight because of fantasy and being promoted to? Internet celebrities? Content entrepreneurs slap them back to reality. At the same time, it also taught them a truth: Internet celebrities? The road to growth is not so easy. Network celebrities are a trend in the current society, and content entrepreneurship is the outlet of the current market. Everyone even knows? Pigs? Standing in the wind, you can fly. However, content entrepreneurship is not as simple as everyone thinks. The most important thing in society now is content information. Only good content, content that meets the public's taste, can be blown up by this wind, such as papi sauce. However, there are very few content entrepreneurs like papi sauce who have not been incubated, and most of them are still plagued by various problems. According to a survey conducted by Beijing Yu Tai Cisco Technology Co., Ltd., an Internet knowledge investment institution, there are mainly
First, the entrepreneurial goal is vague.
Many online celebrities can't define the center of gravity. Content? Put it in the first place and put entrepreneurship in the second place; Secondly, the idea is too simple, thinking that the click-through rate determines the quality of the product. This result will change the initial intention of starting a business, put profit first, and ignore market rules. At this time, a reasonable industry analysis system is very necessary. It can be analyzed according to the operation law of the market to help the company set reasonable goals. Only with clear goals can we keep moving forward.
Second, the entrepreneurial direction is not clear and there is a lack of planning.
Nowadays, many young people pursue fast food culture, and many online celebrities spend time and energy to spread it? Three levels? Content, speed up the pace of content editing. As we all know, only rich content can withstand the elutriation of the times. Indiscriminately catering to the needs of the public will only lead to the demise of enterprises, and the lack of reasonable planning is a black sheep. A good product construction system can help enterprises survive in adversity. The product construction system includes product planning and technical implementation, which can help content entrepreneurs to plan content reasonably and then implement it. Such a system can avoid the ambiguity of content and planning in content entrepreneurship.
Third, the propaganda method is single.
At present, there are two ways in the market: personalized creation and professional creation. These two ways do have a clear positioning for the audience, but the audience just won't buy your account. Why? The lack of product operation system is tantamount to Achilles' fault, which has become the fatal weakness of enterprises. In order to overcome this weakness, it is necessary to emphasize online operation and brand building. The Internet era has arrived, and more people use the Internet to watch content. Online operation and brand building are the panacea to help enterprises revive.
Fourth, the source of venture capital is narrow.
Most of the sources of funds for online celebrities get returns through click-through rate, which is too single. Imagine that if other companies can also make financial investments in content startups, then content startups can be said to be even better. Have strong financial support and strong? Backrest mountain? It's hard to imagine underdevelopment. So you should have your own unique equity design and financing scheme, in other words, you should have a capital operation system. This fund operation system will plan your funds reasonably, so that you can wait for the money comfortably.
There are all kinds of problems in the process of online celebrities' entrepreneurship, which need the continuous efforts of online celebrities to improve, but only on their own? Plastic surgery? And the probability of success is still low, just like the current development, most of them are general? Internet celebrities? And then what? Red? Its vitality is also low. Since Pipa sauce was invested, few other online celebrities have received large investments. According to the survey, many investors hold a wait-and-see attitude towards online celebrities. Some investors said: In fact, 95% of PGC content in China market is unprofitable now, and it is still a difficult topic to realize the realization of online celebrities? Some investors said:? Investing in a person is too risky, the inspiration for creating content is limited, and the capital that can be created is numbered? Wait a minute.
There is a reason why investors don't like online celebrities. At present, in the entrepreneurial environment, online celebrities themselves have certain limitations. Because of the low threshold of online celebrities, many individuals can start businesses, but the uneven quality of entrepreneurship and the poor stability of online celebrities will affect the future development of content entrepreneurship. However, this does not mean that the development of online celebrities is dead, because the development of modern society is inseparable from content, and entertainment is also inseparable from content. Only the society needs better content display, which means that online celebrities need higher quality and market experience. So, at present, in order to meet the market demand of content entrepreneurs, there are many? Internet celebrities? Incubate companies to help content entrepreneurs start businesses better. Do online celebrities really need a professional team to operate and participate in everything? Plastic surgery? And packaging.
? Internet celebrities? Incubation company vs network celebrity? Plastic surgery? Macroscopically, operation is like an investment in Internet knowledge. Internet knowledge investment is an investment model that takes entrepreneurial services as capital and invests in Internet innovative products with the risk of failure. It is a comprehensive system, the main purpose of which is to comprehensively evaluate and manage investment targets, so as to ensure high success rate and high return, realize commercialization and scale, and finally obtain high capital gains. From the microscopic point of view, the cultivation of network celebrities mainly has four aspects. One is the social drainage of the media platform; Second, incubators are sought after; The third is the supply chain problem; The fourth is the operation of e-commerce; What are these four aspects? Internet celebrities? I won't elaborate on the necessary procedures for the general operation of incubation companies here, because every aspect covers many methods, and we will make a fuss again when we have the opportunity.
The cultivation, packaging and development of online celebrities by online celebrity incubation companies? Plastic surgery? Mode, in fact, is similar to the artist signing a brokerage company, and the time is basically about 5- 10 years. For those network celebrities who are not outstanding in personality, the network celebrity incubation company is also responsible for providing the output of content, from Weibo copywriting to video production, there are special people to take care of it. These professional online celebrity incubation companies have improved the success rate of online celebrity content entrepreneurship, enhanced the stability of online celebrity entrepreneurship, and eliminated the concerns of some investors. Internet celebrities are just a catalyst, which can make personal brands gain more attention and purchase rate in a short time. However, how to maintain brand building effectively for a long time requires teamwork and has a long way to go.
Under the social background of 20 16 prosperity, the online celebrity industry presents a vibrant scene. For example, the diversified forms of online celebrities are gradually revealed; Multi-channel profit model and capital support are potential boosting forces for the development of online celebrities. Encourage in today's country? Mass entrepreneurship and innovation? In the new era, online celebrities who rely on content to start businesses are a force that cannot be ignored in the entrepreneurial market. They enlivened the market atmosphere and enabled more people to find jobs. The concepts of network celebrity incubator and internet knowledge investment will also promote the industrial scale and standardized development of network celebrities, and also optimize the entrepreneurial environment for more network celebrities. Network celebrities can get better and longer-term development under the cultivation of network celebrity incubator.
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