The birth of Audi can be traced back to 100 years ago. By the end of 18, there were more than 30 automobile factories in Germany. As an automotive engineer, auguse horch, the founder of Audi, like other automotive engineers, is not satisfied with working for others, but wants to have a brand named after himself. 1899, he founded a car factory named after himself on the Rhine & Gosthorch; CIE, that year was called the first year of Audi. 190 1 year began to produce their own cars. In the following eight short years, his automobile factory was not only quite large, but also became a joint-stock company. Hoshi has always positioned its brand as a model with strong horsepower, excellent quality and luxurious decoration. By the early 1930s, Horsey had occupied more than 44% of the luxury car market in Germany with more than 65,438+00 brands.

1909, Huo left his car company and started a new stove. Just as he and his followers were thinking hard about the name of the new company, an employee's son blurted out the word "Audi", which translated into Latin as "listening", which was as loud and clear as "Hoshi" in German, and the Audi brand was born. 19 10 In July, the 1 car named "Audi" was born, and the owner was a shop owner in Munich, Deller. Among the four major companies in the late alliance, it should be said that the tradition and strength of Audi technology are the strongest. But it is precisely because of too much focus on technology that management has not improved. In the end, Audi sold its major shares to Rasmussen at 1928 due to financial problems. However, there is no doubt that the name Audi, as a symbol of advanced technology and innovation, has been deeply rooted in the hearts of the people as early as the 1920s and 1930s.

19 19 years later, DKW, a German manufacturer that became one of Audi's Fourth Ring Road, developed a two-stroke engine for motorcycles, and Audi's technological innovation tradition began to be established. Before the establishment of the alliance, DKW developed the world's 1 front-wheel-drive car-F1with the help of Audi's technology. The technology was advanced and the price was low, which was more favored by people in the economic depression situation at that time.

Rover has been using the engine designed by Porsche for a long time, and W 17, which was the first to use this engine, has been well received in the market. Therefore, Rover joined the automobile alliance company with a "trump card". Since the established automobile alliance company is headquartered in Kennitz, especially there is a general design room with concentrated technical elites, Rover Company has benefited greatly. The original weakness of the rover-the body design has also been made up. During the period of automobile alliance, the representative works of rover are W24 intermediate car and W25K roadster. In addition to the Porsche engine, the W25K is the first to use supercharging technology, which has an excellent body design.

The turning point in Audi's history was1June 29th, 932, when the automobile alliance company composed of four automobile companies, namely Haoshi, Audi, DKW and Rover, was formally established. The new company also has a new logo, which is the familiar four-ring logo, and each ring symbolizes one of the companies. But unlike now, there is a word "car alliance" in the middle to represent the automobile alliance. The four rings are the same size and tied together, representing the equality of the four families, close unity and unbreakable alliance. Since then, the automobile alliance began to develop rapidly and soon became the second largest automobile company in Germany, with a great reputation.

The diligence and shrewdness of the Saxons helped the automobile alliance company to coordinate the division of labor and cooperation of the four major brands extremely clearly. The product positioning of automobile alliance company will be arranged soon; Hoshi continues to produce top luxury cars, Rover is committed to mid-to high-end cars, Audi is trying to occupy the mid-level car market, and DKW continues to focus on the most common small cars and motorcycles. After the establishment of the Automobile Alliance, almost all of Audi's original technical teams moved to the general design office of the Automobile Alliance Company in Kemnitz, and most of the technical patents of the Automobile Alliance came from them. Audi's own car is deployed according to the company's unified plan, using DKW's precursor technology and Rover's Porsche engine. The representative work of this period is Audi 920, which is a brand-new concept mid-level car, designed by Horsey Company and the general design office.

After Hoshi joined the alliance, all production models are luxury cars with a displacement of not less than 3 liters. Holsey created several masterpieces in 1930s, including 830, 850 and 930. However, the most famous one is the 853. Whether it is a hardtop or a convertible, it is extraordinary in style. Today, Horsey 853 has always been the treasure of the town museum, whether in Wolfsburg, Ingolstadt or any German automobile museum. Following 1938, Horsey also installed advanced highway gears on all models, which became the predecessor of automatic constant speed technology. Before World War II, Horsey's luxury cars occupied a huge share in the German market.

Even in the era when cars mainly serve a few rich people, the most popular car is still a small car, and DKW is a strong proof. In seven years, the sales volume increased by 10 times, and the market share reached 20%. Its fist products are mainly small cars equipped with two-cylinder two-stroke engines and front-wheel drive based on F 1, and then five cars, F2, F4, F5, F7, F8 and * * *, have been introduced one after another. Motorcycles have naturally not given up, and the most famous motorcycle models should be NB series and RT series.

The most brilliant page in the history of the automobile union also includes its achievements in motor racing in the 1930s. Racing has a long tradition in the original four companies, especially Audi's rally car and DKW's motorcycle. 1933, the alliance concentrated the advantages of four companies and established the racing department. A few months later, in March of 1934, the newly developed Type A racing car won the championship in Germany as soon as it appeared, setting a new world record. Since then, the automobile league has been out of control on the track. Before 1939, * * * participated in 52 grand prix, among which 32 won the championship, and set a 15 world record and 23 speed records of the same level.

After World War II, the New Automobile Alliance Company officially announced its establishment in Innstadt. Many pre-war dealers came to defect, waiting to represent the products of the automobile alliance again. With these supports, the automobile alliance has taken the first step of revival. 1957, the reopened automobile alliance company produced 1 German cars with "Saxon" automobile clutches. AU 1000 sedan and 1000SP two-seater sports car also adopt this technology, which is all the rage.

1958 automobile alliance has become the fifth largest automobile manufacturer in Germany after Volkswagen, Opel, Mercedes-Benz and European Ford. However, the continuous expansion of production scale, the income of funds and the limited understanding of the automobile market by the leadership have led to the crisis of the automobile alliance. 1In April, 958, Mercedes-Benz acquired 88% of the shares of Automobile Alliance Company, and formally incorporated Automobile Alliance into Daimler-Benz Group. Through asset reorganization, the automobile alliance has weathered the storm and regained its reputation.

However, the good times did not last long. The differences between automobile alliance and Mercedes-Benz in enterprise development and product strategy make automobile alliance in trouble again. This time, Audi bought Auto Alliance. 1In August, 965, a technical genius Ludwig Klaus changed the "Volkswagen" trajectory of the automobile alliance, and a 4-stroke engine car presided over by him was developed and declared successful. 1 On August 3rd, 2008, 1 Audi, manufactured by Instadt, went offline. Because its power is 72 horsepower, it was later called Audi 72. Although it has not been put into mass production, the resounding name of Audi has once again been brilliant.

1969, automobile alliance company merged with NSU automobile company to form a new "Audi NSU automobile alliance joint-stock company". Audi has since become the official name of the company. In the slogan of "breaking through technology and enlightening the future", Audi began to enter an unprecedented period of success. Audi launched an unprecedented five-cylinder engine at 1976, and achieved a series of major technological breakthroughs. In 1980s and 1990s, Audi forged the brand and product image of "advanced technology and dare to innovate".

1985, considering the integration of trademark and corporate philosophy, Audi NSU Automobile Alliance Co., Ltd. was renamed as Audi Co., Ltd., and since then, Audi has been closely linked with the logo of "Four Rings Alliance".