Although it is hard, it is difficult to blow out crazy sand when it is not golden.

The 34th "World No Tobacco Day" has attracted the attention of the market. Let's take a look at popular science first. Since 1989, the annual World No Tobacco Day has been changed to May 3 1, because the second day is International Children's Day, and it is hoped that the next generation will not be harmed by tobacco.

As usual, if you want to browse quickly, you can directly look at the bold part of the conclusion and text:

Codeword is not easy, I hope you will support me a lot.

Many news reports clearly pointed out that e-cigarettes are unsafe for the first time. At that time, at three o'clock, the big A shares had closed, and the unlucky Hong Kong stocks were still trading. Hong Kong's e-cigarette leader has no time to think directly.

At night, American electronic cigarette companies were not spared the direct opening-10%. However, it basically recovered lost ground at the close, and it rose a lot this evening.

Of course, compared with the "nuclear button" on March 22 this year, this time it is moderate. At that time, RLX fell by more than 40% without resistance, indicating that the lethality of the policy has been marginalized.

I'll talk about the love and hate between Xiao International and newcomers these days.

If you don't know about e-cigarettes before, you can take a look at the picture below to get a general idea.

Electronic cigarettes, also known as new tobacco, can be divided into two types according to their structure and heating principle. One is steam electronic cigarette, and the other is heating noncombustible electronic cigarette (HNB).

Steam-type electronic cigarette: Through the battery-driven atomizer, the cigarette oil in the cigarette bomb is heated and atomized into steam, achieving the effect similar to that of traditional cigarettes.

Heating non-combustible e-cigarette: 95% of harmful components in traditional cigarettes are released at 800 degrees, and special tobacco is ignited at HNB temperature of about 350 degrees, releasing nicotine and most flavor components, but not tar.

The answer to this question is very clear, so I'll reiterate it here. E-cigarettes are only harm-reducing products, not harmless products.

The basic principle is that nicotine is an ingredient that leads to smoking pleasure and addiction. Both traditional tobacco and e-cigarettes contain nicotine (or similar ingredients). E-cigarette sacrifices a certain taste and reduces tar and other harmful substances released by high-temperature combustion.

However, it is necessary to be more precise. Qualified e-cigarette products can reduce the harm, but the e-cigarettes produced by various small workshops in the market are not allowed to add any toxic substances. In terms of traditional tobacco, there is at least the supervision of the General Administration of Tobacco and the endorsement of China Tobacco.

When it comes to tobacco in China, the following points are crucial.

There is no doubt that e-cigarettes have developed rapidly around the world and nationwide, especially in the last three to five years.

The global growth is very fast, and the domestic growth rate is even higher than the global average. However, China is a special market. Let's look at the tax situation of the tobacco industry on our knees first.

It is roughly estimated that the annual tax payment of tobacco companies is equivalent to 20 Ali, 80 Huawei and 100 Tencent.

From the tax rate, tobacco companies pay not only the conventional value-added tax (17%), but also the consumption tax (36%-56%) and appropriate heavy taxes; Let's take a look at e-cigarette companies, many of which still hold the national tax preferential policies.

After reading the above analysis, the conclusion is obvious. If you want to do well in China, the General Administration of Tobacco cannot avoid it. As long as China Tobacco does not produce mass-produced products, the supervision of e-cigarettes will not be relaxed for a day.

With the conclusion, it is very simple to realize. You can find your own e-cigarette company that binds China Tobacco. Of course, consciousness is essential. The raw materials of smoke bombs must be given to medium cigarettes, and we will drink soup when we eat meat.

E-cigarette companies that are not bound by China Tobacco either compete overseas or play a marginal role in the domestic market.

Let's take a look at the situation on May 26th. At about 3 pm, as soon as the report "Smoking Health Hazards in China 2020" was released, Small International plunged directly, once plunging by 20%.

The house leaks when it rains all night, and the policy is not picky. The barbarian at the door also came in to share a piece of cake and wanted to come in and build a production line for OEM production of e-cigarettes.

After three o'clock in the afternoon, the stock price went underground. You know, BYD Electronics is not a vegetarian. During the epidemic in 2020, from scratch in three months, the production capacity of mask machines is the largest in the world.

Today, there is another veteran in the electronics industry, a new face in the e-cigarette industry.

Why are all the barbarians at the door here? In the final analysis, the gross profit margin of e-cigarette industry is still high, and the gross profit margin of OEM in electronic industry is not as high as the net profit margin of e-cigarette industry.

It is true that ceramic heating technology is patented, but no matter how high the professional threshold is, it can't stop electronic enterprises from pursuing high gross profit and getting out of trouble!