Lawson is a franchise convenience store chain. The branch is mainly located in the Kansai region, with branches in China, Shanghai, Nanjing, Chongqing, Shenyang, Dalian, Hangzhou, Beijing, Wuhan, Changsha, Hainan, Tangshan and Baoding. Rosen is a convenience store chain Rosen. Convenience stores belong to the retail industry, but Rosen prefers to regard himself as a manufacturing and retail enterprise, because Rosen has been building his own brand and constantly polishing unique products to meet the needs of consumption upgrading. Rosen's own brand focuses on food, including fast food and processed food. In order to face the current diversified consumption concept, Rosen has developed heated lunch boxes, Lamian Noodles, desserts, bread, mutton kebabs, fried chicken and other foods.

In Japan, Rosen's first store is Sakura _ Store (Osaka Prefecture _ Sakura _ South Central), which opened on June 1975. At that time, Rong Da, Rosen's parent company, signed a consulting contract with Consolidati Food Company, and established a unique franchise system based on Rosen's proprietary knowledge and technology. Rosen's first store was born in Japan. The store sells American goods, party food is available, and the atmosphere is different from that of Rosen now. Subsequently, the first franchise store "Taoshan Store" opened in September of the same year, which opened the prelude to the formal development of franchise chain business.

1939 started in a milk shop.

Now explain Rosen's company name and the logo of the white milk can with blue background. 1939, J.J.Lawson, Ohio, USA, runs a milk shop. As "Lawson's Milk House", this store is well received by the region for its fresh and delicious milk, and attracts many customers to buy milk every morning.

Since then, J.J.Lawson has established Rosen Milk Company, which also sells daily necessities and other necessities, and started a chain store business centered on the northeastern United States. In fact, both the name of convenience store "Rosen" and the design of milk cans reminiscent of American farms originated from American milk house "Rosen".

From 65438 to 0959, Rosen Milk Company became a subsidiary of American food giant Consolidati Food Company, and expanded its stores around Ohio. On the other hand, the operation system of convenience stores has also been established. (Now, there are no shops named after Rosen in America. ).

The secret of Rosen's rapid development

Media operation

To understand Rosen's development model, we must first understand Rosen's "bicycle theory". The front wheel of this bicycle includes network expansion ability, maintenance ability, marketing ability, public relations ability and supplier expansion ability, while the rear wheel includes commodity planning ability, store operation guidance ability, full link fine management ability and background system operation system.

Diversification of joining modes

At present, Rosen's development model in China includes regional authorization, large-scale franchising and multiple franchising similar to supermarkets.

In the areas where Rosen's supply chain can radiate, we will adopt the big joining mode, and in the areas where Rosen's supply chain can't radiate, we will choose regional authorization or plural joining. There may be other joining modes in the future. However, the fresh food supply chain with regional authorization and multiple participation must be reformed according to Rosen's requirements. In this way, the partners try their best to make the front wheel well. Rosen uses a powerful rear wheel drive, so you can't tell whether Rosen's store is a franchise store or a direct store.

Rosen can give his partners the greatest support. In the first year of the big franchise mode, Rosen sent someone to give operation management guidance and regional authorization mode, and trained for two months before opening the store. At the same time, partners still have great autonomy. It is understood that the training of partners around the world is now in Shanghai, but the salary level and salary assessment of franchisees are tailored to local conditions.

Strict supply chain management

Rosen positioned himself as a "manufacturing and retail enterprise in a small business circle". The so-called "small business circle" is because every 300 to 400 stores need a supply chain, and China has a vast territory. Only in this way can we ensure that the goods are adapted to local conditions. And defined as "manufacturing type", Rosen's fresh products are all produced by himself and commissioned by others. Rosen controls raw materials and sources and never uses semi-finished products to prevent uncontrollable events. For this reason, Rosen is equally strict with the fresh supply chain of franchisees.

The research and development of new products is very fast

Rosen is good at product development. The commodity department puts forward new products of 15-20 every week, including 8- 10 NB (non-self-produced goods) and 8- 10 self-produced goods. Then everyone makes comments. Not all the new products of these proposals have passed the audit, and sometimes only one or two new products have appeared in the store.