At present, the development of telemarketing industry in China has exceeded 10 years. From the beginning, large quantity is accurate data marketing. When more and more companies use telephone as a marketing tool, they will sort out and integrate big data, analyze the data, and improve the probability of transaction by improving the accurate push of data, so the cost of telephone marketing will be higher and higher in the future. The requirements of the electricity sales industry will become more and more strict.
From a large number of agents to the emergence of electric sales robots. Telemarketing practitioners will be seriously affected, especially the new telemarketers. If you can't realize the value in a short time, you are likely to face unemployment, because the cost of telemarketing robots and artificial intelligence is lower and the management difficulty is zero. Just need a well-designed script.
In addition, due to the increasingly strict supervision of the relevant regulatory authorities on the telephone sales channels of enterprises, the impact on the telephone sales industry will be enormous. According to the relevant regulations of the state, no organization or individual may make commercial marketing calls without the consent of users, and those who do not comply with the regulations shall be dealt with according to law, and telephone marketing may violate the law.
Most importantly, China has entered the era of mobile Internet and is about to enter the era of artificial intelligence. For consumers, the choice of channels is more convenient, more self-help and more transparent. The existence of misleading sales has been reduced or even avoided, so now consumers are more willing to choose mobile Internet as their consumption mode. Now grandma will buy online for generations.
To sum up, the future of telemarketing is uncertain, and the follow-up may be transformed into a service-oriented sales method. Passive marketing requires higher sales skills and is not suitable for newcomers. If you are determined to enter the telemarketing industry, you should be prepared to suffer hardships and always be prepared to make progress and learn.
I am engaged in telemarketing, and the company is an operating company that mainly develops customers by telemarketing. I'd like to discuss some ideas with you. First of all, let's analyze the current sales situation of commercial companies mainly selling electricity.
According to statistics, a diligent and dedicated salesman will make phone calls about 300 times a day, and the final conversion rate is about 10%, and this 10% is finally achievable. In the case of good management, the actual profit brought to the company is about 10%-30%, but less than 10. That is, these people can become "accurate customers". In fact, there are still more than half of customers who may have needs, but because of distrust, ignorance and other factors, you have not tapped them and wasted them.
As we all know, the internal "defense line" of consumption is the strongest in history, and the reasons need not be said. In this case, the probability of contacting or cooperating with customers only by telephone is extremely low, not to mention that many companies serve entrepreneurs and bosses, and the rejection rate is higher because of the unequal identity and cognition!
What is the core of sales? I believe that people who have done sales know two words: trust! With trust, no matter what you sell, push it to him and he will pay the bill! If you don't rush the product, you won't hesitate to pay the bill. Telemarketing is difficult because it is difficult to build trust in a short time. This is the general situation of selling electricity now.
Therefore, it is difficult to evaluate whether the situation of telemarketing will get better or worse in the future, but one thing is certain! The telemarketing industry will definitely combine with the media, make use of the advantages of big data and the media itself, maintain long-term stickiness with customers and reflect corporate value and professionalism, so as to gain the trust and favor of customers!
Because this is the best way to make up for the single sales defect, and it is a low-cost and high-return marketing method!
I didn't intend to write the answer, but after reading everyone's comments, I felt a little bit like laughing. Haha, it is estimated that there are not many people engaged in telemarketing. There was a lot of empty talk in that long speech, all by imagination, and none of them had practical experience.
Let me tell you this, telemarketing has always been the most effective method for many entrepreneurial teams. Some people will say, now that the network is developed and everyone is communicating online, why use the telephone? People who have this idea are really naive. There is too much information on the Internet, and people from all walks of life are advertising and harassing users every day. Do you think anyone will pay attention to your business through the internet?
So, you need to make a call. When the other party is connected, the story of the two of you begins. The next performance depends on your ability to attract others.
Some people say that I get harassing calls every day and hang up directly. Will anyone listen to you?
Wrong, telemarketing is the kind of person who has a heart. For those who have no intention to hang up, it is just a screening.
How to better open the hearts of customers? Push is bigger than electronic sales and online sales. Push can communicate with customers face to face, and it is easier to gain the trust of customers. Telephone communication can hear each other's voice, which will add a sense of practicality to customers' hearts. Online sales can't even see their voices and faces, and it is difficult to gain the trust of the other party. Nevertheless, there are many examples of online sales. But the push efficiency is too low. How many clients can you visit in a day? There are many people who come into contact with online sales. How many people pay attention to you? On the whole, electronic sales is the most suitable.
Some people will ask, will there be artificial intelligence in the future? Who will recruit telemarketers? Please answer these questions and do telemarketing for a period of time, at least in the telemarketing field. Because everyone who has done telemarketing knows that everyone has his own unique speaking skills, his own unique style and skill of making a list, while artificial intelligence only has a set of unchanging speaking skills and tone, making a shit list.
This era is gradually backward, that is to say, many enterprises, including telemarketing, use some robots, that is to say, artificial intelligence calls every customer, and they will screen out whether this customer is suitable to be an agent, a simple customer, or to join with you, so telemarketing will have a great impact in the future, because this era is developing too fast, we can only say that it is keeping up with the times. If you can't keep up, you may be eliminated, because this era is a cross-border robbery, and you don't even know who your opponent is, which makes us lose badly, so we must keep pace with the times.
Today, I personally think that the telephone has a narrow sense and a broad sense.
In a narrow sense, it refers to a tool for dialogue after dialing the number.
Simply put, it is the fixed line and mobile phone in our daily life. Once, sales had a glorious period with the help of telephone communication tools. I heard that Don Gillard could become the world champion of automobile sales at that time, and telemarketing was one of his successful methods, which was forty or fifty years ago.
How about telemarketing now? I don't know, what is everyone's attitude towards this narrow telemarketing method? I'm disgusted. I believe that people who feel the same way hate it for the same reason: who will call me when I hear the bell? Pick up the phone and hear the voice of strangers selling, thinking, how do you know my phone number? Then the other party has a lot of sales terms ... basically, you can hang up. If you think it is a fraudulent phone call, you can blacklist the phone or label it as harassment.
Will this make the salesman too sad? Maybe the interns who just do telemarketing will have this kind of psychology, but the surrounding environment will make you get into the state soon.
When I just graduated, I went to work in a second-hand real estate agency. After I got familiar with real estate and related information, I started to make phone calls. The contents of the telephone include selling houses (selling houses) and buying houses, and there are many specific telephone information companies. Every new employee will type these materials and ask if the house that sells the house has been sold. Ask him if there are any other houses for sale. Did the buyer buy a house? ..... being scolded is common. I don't feel much when I scold too much. I remember the worst time I was called the police. As a second-hand real estate agent, it is very common to meet the police. Because contract disputes often occur, it is a piece of cake to be complained and harassed.
Now, after receiving such a call, I hung up.
I remember a few years, basically every household had a fixed line, and now many of them are directly replaced by mobile phones. Except in special circumstances, people who use mobile phones are basically smart phones. And dialing is only a small part of the function of smart phones.
In this way, narrow telemarketing has been gradually eliminated, because fewer and fewer people use this function.
Broadly speaking, any tool that can be used for communication can be called a telephone. For example, we now have many tools, such as voice chat, one-to-many network conference, traditional telephone and network docking ... any tool related to the Internet that can promote communication between people can actually be regarded as a high-tech "telephone". What role does this mobile phone play in sales? I believe everyone can see that it is everywhere.
I don't know what you think.
What is the future of telemarketing?
1. Telemarketing will be phased out, but it will take at least 3-5 years.
The electricity sales industry has developed for so many years and has been reused for a certain reason. After all, most enterprises, especially the Internet, need telemarketers, but due to the speed of technological progress and the rising labor cost of telemarketers, many enterprises are slowly replacing some telemarketers.
2. Reasons for changing telemarketers:
A. Judging from the current global and China markets, basically like Wall Street, many telephone traders have been replaced by machines, and there are many industries, including the simple legal profession of writing documents. For the China market, at present, the underlying voice technologies used in the sales of artificial intelligence phones in the market are all Iflytek, Baidu and sogou, which are independently developed by enterprises, but their strength is weak. So in Hangzhou, the city where I live, many companies are also using voice intelligent robots, but many of the results are not so good, which is why many companies are still selling more people-oriented phones, but this time will not be too long, because the speed of technological progress will always exceed the market demand, and technology will continue to iterate, so repetitive work like telemarketing will gradually be replaced.
3. The future direction of power sales:
For the future direction, this proposition is too big for me to say here. This should be something that industry leaders should talk about. I only talk about the career direction of first-line sales at the bottom. If you are in this industry, what you have to do is to lay a good foundation and strive for a higher management direction. If you just do telemarketing, you can do it, because it won't be eliminated in 3-5 years, but you should prepare yourself and follow your career direction. Try to be creative, so that no matter how powerful the technology is, it won't affect you.
Finally, there is nothing pessimistic about the enterprise. Doing what you should do well and grasping some general directions will lead to big problems. Even if some occupations are eliminated in the future, there will be some new jobs. As long as you keep studying and making progress every day, there will be no problem.
Finally, good luck!
With the development of economy, telemarketing may become more and more information-based, customer orientation is highly accurate, intelligent and credible, and customers' awareness of rights protection is highly enhanced, making it big data.
Because telemarketing used to randomly locate customer groups, casually find people to buy its products and blindly find customers, which led to some people feeling bored, the efficiency was too slow, and some customers had no purchasing power. In addition, telemarketing is distrustful, because now many swindlers will call to promote their products, pat their ass, make money and leave, which makes you lose your head. Now customers have no complaint channels, and there are too many scammers.
Have been cheated, cheated 100 more than a dollar. Although there is little money, this feeling makes me have little trust in future telephone sales. Maybe once bitten, twice shy. I was asked to look at the house just now, but I refused. Others called me to recommend stocks, insurance, funds, skin care products, tea, men's health care products, and so on. I was isolated thousands of miles away.
Traditional telemarketing will continue to exist in a short time, but it will be replaced by big data combined with artificial intelligence in the future!
I worked as a customer service and telemarketer in an investment company when I was an intern in college. In my opinion, telemarketing has its advantages, so it will continue to exist in a short time. The reason is:
1, the cost of telemarketing is low, telemarketing mainly sells products by telephone, and the company's sales expenses are far lower than those of traditional marketing companies.
2. Telemarketing is efficient. We only consider the number of customers we contact. Telemarketing can hit hundreds of customers a day, but it will be very tiring to visit ten customers a day.
3. For companies, telemarketing is easier to control employees, marketing is avoiding customers, and it is more difficult to supervise the company.
4. Telemarketing can unify the sales process and let employees get on the job quickly. Most of marketing does not have sales work instructions, and most of them are based on personal ability.
Disadvantages are:
1, there are so many harassing calls now that many customers simply don't want to answer strange calls.
2. After the call is connected, it is easy to be rejected by the customer.
3, it is difficult to accurately locate customers in need, and the proportion of effective communication is very low among hundreds of calls a day.
4. Telemarketing is often stressful, rejected or even scolded, resulting in a high turnover rate.
So telemarketing has advantages and disadvantages. With the progress of science and technology and the development of society. The future trend is definitely that big data combined with artificial intelligence will replace most telemarketing employees, so the popularity of technology will gradually decrease! Because big data can accurately locate the needs of customers, artificial intelligence has replaced some sales. This kind of work efficiency will exceed that of telemarketers, and the sales expenses can also be reduced.
Of course, we telemarketers don't have to worry too much about our future. For example, if we look at the current e-commerce platform, it was first made by manual customer service, and now most of it is made by customer service robots. When the problem is not solved, we still need to turn to manual consultation.
So now, no matter how telemarketers discover the future trend, what we need to do is to constantly learn and improve ourselves. An unopened society will have its own place, because artificial intelligence is also created by people.
In recent years, the overall performance and manpower of the telemarketing industry have shown a continuous downward trend.
The main reasons are as follows:
With the rise of social network media such as Aauto's faster, vibrato short video and WeChat business, people are more and more familiar with and accustomed to online shopping, which reduces the turnover of telephone sales channels; The developed network platform also makes it easier for people to obtain comprehensive information, because fewer people choose telephone channels to shop;
The global contact center survey conducted by Deloitte in 20 17 confirmed the downward trend of telephone interaction between enterprises and people.
A large number of functions of artificial intelligence AI replace relatively simple links in telemarketing, such as screening prospective customers and after-sales service, which reduces the demand for this part of telemarketers and reduces the number of employees. Moreover, the application of artificial intelligence will go deeper and deeper into all aspects of telephone sales, and this trend will continue to exist;
The change of market environment will inevitably prompt telemarketing to make corresponding responses and changes to meet people's new needs.
Therefore, the combination of network and telephone has become the highlight of the growth of telephone sales business in recent two years. The network platform is mainly used to find and gather customers with precise needs, and the telephone is responsible for facilitating transactions. The best example is the water drop company, whose platform has accumulated a large number of prospective customers, and its telemarketing team sells accurately. With the overall performance of telemarketing slowing down, the telemarketing business volume of Shuidi Company has experienced explosive growth.
As a practitioner, a considerable part of telephone sales will be replaced by artificial intelligence in the future, and manpower will continue to participate in the complex links in sales and solve the personalized problems of customers. So telemarketing practitioners will gradually improve their professional value in such an environment.
Telephone as a means of sales will gradually withdraw! However, as an after-sales aspect, it cannot be replaced for the time being.