In 2005, Sara and three other formulators jointly invested in the establishment of Abasha Cosmetics Group, which is dedicated to researching high-quality and low-priced cosmetics and providing cosmetics formulas and raw materials for many OEM factories in South Korea and China. The well-known formula of red BB cream in the industry comes from Sara's laboratory.
Sara, who has 10 years of experience in the cosmetics industry, knows that the raw material cost of a cream with a market price of 1000 yuan will never exceed that of 50 yuan, but the raw material cost of several tens of yuan can match the top formula essence worth thousands. The high price of cosmetics brands mainly depends on two points: the annual advertising fee of hundreds of millions and the so-called big-name effect, which is like a big-name handbag of 10 thousand yuan, and the cost of raw materials is generally tens of yuan; Sarah believes that really effective skin care products don't need high prices.
In 2008, Sara and her team launched Abasha brand cosmetics in the UK. The brand uses the same or similar formulas and raw materials as international brands, and the price is less than one tenth of that of big brands. They gave free samples to students and white-collar workers and were highly praised. This has strengthened Sarah's concept of Abasha brand: to crack the secrets of all big brands, to use the best raw materials, to make the most affordable products and to serve the most savvy consumers!
20 12, Abasha China subsidiary was established, and various high-end formulas were put into production one after another. A bottle of cosmetics with various high-end brand formulas, printed with Abasha's LOGO, is rushing to all parts of the country.