Muji is a Japanese grocery brand, and its name in Japanese means a good product without a brand logo. The products of this brand are mainly daily necessities, focusing on the concept of simplicity, conciseness, environmental protection and people-oriented. Muji has no brand logo in product packaging and design, emphasizing the quality and function of the product itself.

Muji has a wide range of products, from pencils, notebooks, food to basic kitchen utensils, covering almost every field of daily life. Recently, MUJI has also begun to enter the fields of housing construction, flower shops and coffee shops.

The original intention of the brand name "Muji" is to emphasize the quality and function of the product, not the brand itself. Although Muji tries to downplay the brand awareness, the products produced by its unified design concept all reflect Muji's brand image. The natural, simple and simple lifestyle advocated by MUJI has also been highly praised by people with elegant taste.

The success of MUJI lies in that it not only provides high-quality products, but also advocates a simple, environmentally friendly and practical lifestyle. Its design is concise, the product function is practical, and it conforms to the modern people's pursuit of simple and relaxed life attitude. Muji has become one of the favorite brands of consumers in Japan and even around the world.

Introduction to the development of MUJI;

From 65438 to 0980, the world economic growth fell into a downturn, and Japan also experienced a serious energy crisis. At that time, consumers not only demanded good quality of goods, but also hoped for preferential prices. In this case, the concept of "no brand goods" (from English) was born in Japan. At that time, Muuchi Masao founded "Muji" company and introduced the first batch of brand-free products to the market. The packaging of these products is simple, which reduces the cost and uses the slogan "value for money".

1980 65438+February "Muji" was born. With the theme of "material selection", "technology review" and "packaging simplification", 9 kinds of household articles and 3/kloc-0 kinds of food were made.

198 1 year back to the starting point of the goods, if it is delicious, it must be delicious. If it is a commodity, we must adhere to the principle of improving our lives. Then, thoroughly seek what should be done and to what extent, in order to achieve the cheapest method. In the three stages of material, technology and packaging, we should not only reflect the characteristics of various commodities, but also control the cost.

Reference to the above content: Baidu Encyclopedia-Muji