Shanghai brand: the earliest car produced in Shanghai after the founding of the People's Republic of China. It used to be the administrative vehicle of China after the big red flag. In the 1960s, the bride of Shanghai Lane got married, and a Shanghai brand car as a wedding car could arouse the sensation and envy of the whole lane. The birth of Santana made it complete its historical journey.
CA770: 1965 hongqi ca 770 three-row limousine produced by faw. This magnificent and magnificent car once had a lofty position in the eyes of ordinary people and was also a symbol of power status. Many people over 40 in China still remember that every time a red-flag car runs on the road, pedestrians will "pay attention". In the end, this car carrying countless political glory was discontinued because it was "not economical enough".
Beijing 2 12: Produced by Beijing Automobile Factory. It used to be an off-road vehicle of a senior army commander. Since the mid-1960s, it has been welcomed by the army and local people for a long time, and once had a great influence. Known as the pioneer of off-road vehicles in China, it can conquer any road surface with good quality and low price. After the joint venture company is perfected, the products will be endowed with a brand-new concept of "New Town Hunter", including BJ2020VB and BJ2020VE.
Santana: China's first joint venture car, produced by Shanghai Volkswagen. Because it is easy to use, it has become a symbol of high-quality cars in the eyes of Chinese people. It is still full of vitality since 1980s, which shows its far-reaching influence on China auto market.
Jetta: the main model of FAW-Volkswagen. Since the day we settled in China, we have always adhered to the excellent quality and simple concept of making cars, and constantly set a number of firsts in China. At present, it still maintains a leading position in the market.
Li Xia: It was first produced by Tianjin Automobile Industry Company on 1987. It is one of the first main models to enter the family in China, and it is also the largest model in the domestic taxi market. In 1980s, Li Xia automobile became a low-end commercial vehicle and a few private cars of the rich because of its excellent performance. In the streets and lanes, "Red Li Xia" was a beautiful scenery at that time, with more than 1 10,000 cars so far.
Fukang: 1995 The Fukang car jointly produced in Wuhan, China is actually a replica of Citroen ZX, which was produced by Shenlong Automobile Co., Ltd. and was one of the earliest family cars to enter China. In the past eight years, about 300 thousand cars have been produced. Has conquered the first generation of private car users with practicality. But now the old car owners who like the new and hate the old are beginning to feel a little corny.
Audi A6: Black Audi with four serial circles, recognized as a luxury car in China. Audi A6, jointly produced by Audi and FAW Group, is still heavily equipped with government agencies and has become one of the outstanding models of contemporary luxury cars in China.
POLO: Shanghai Volkswagen production. Influenced contemporary white-collar workers in China with fashion modeling. It is also the first domestic family car launched at the same time as the world. Lively and smart playful modeling and strong and confident lines endow her with a young, energetic and friendly face in Zhang Fuyou. Cleverly cater to the psychology of contemporary urban white-collar workers in pursuit of fashion. Become a tracer element of automobile fashion.
Ca 10:1956 July 13, which is a proud day for China people. 12 liberated ca10.
The first batch of liberated CA 10 prototypes were Giss 150 produced by Stalin Automobile Factory in the former Soviet Union. However, FAW people did not directly assemble the parts of the former Soviet Union. Half of the important parts of the first batch of cars were produced by themselves and then assembled by SKD. The empty car weighs 3.9 tons, the load is 4 tons, the horsepower reaches 90 horsepower, and the top speed of the four-stroke six-cylinder engine can reach 65 kilometers per hour.
Audi 100: 1988, Audi granted the production license to China FAW Audi 100, and assembled 499 vehicles that year. 199 1 year, faw-Volkswagen officially started to produce Audi 100, mainly to meet the demand of the official car market. Due to advanced technology and beautiful appearance, the demand was in short supply at that time. The huge capacity of the official car market has brought huge profits to Audi, and also established the position of Audi 100 in China auto market, becoming the representative of a new generation of official cars.
China No.1 Automobile: China FAW is the cradle of China automobile industry. Headquartered in Changchun City, Jilin Province, it was established in 1953, and the foundation stone was laid with the autograph of President Mao Zedong.
Dongfeng Motor: Also known as "Second Automobile", 1969 was built in Shiyan City, Hubei Province. It produced Dongfeng trucks, Fukang cars and later Elysee cars. The Second Automobile Co., Ltd. was originally managed by enterprises under separate state planning in the State Council, and was renamed Dongfeng Motor Company in 1990s, with1.2000 employees.
Geographically, Shiyan, where Erqi is located, is located at the junction of Hubei, Sichuan and Shaanxi provinces, and goes deep into the abdomen of China. Topographically, it is surrounded by mountains and there is only one railway and highway. Applying Ouyang Xiu's article "All weirs are mountains" is very suitable to describe Shiyan City where No.2 Automobile is located.
The construction of No.2 Steam Turbine was first put forward at the end of 1952, but it officially started, and now it has reached 1969, during which it experienced the long twists and turns of 17 and "two drops and three liters".
BAIC- Beijing Automobile Factory Co., Ltd. is one of the pioneers in the development of China automobile industry, integrating the achievements of Beijing automobile industry in the past 50 years; It is the condensation of the 50-year development of Beijing automobile industry; It is the representative of Beijing automobile national brand.
Beijing Automobile: Beijing Automobile Factory was founded in 1958, and its name was inscribed by Chairman Zhu De. It is the second large-scale automobile production enterprise built by the state after Changchun No.1 Automobile Factory. 200 1 Beijing automobile factory co., ltd. ("BAIC limited" in Chinese and "BAW" in English) was established according to the modern enterprise system.
Shanghai Automobile Group: 600 104, the company is called "Shanghai Automobile" for short. After the reorganization in 2006, SAIC Motor became the largest vehicle listed company in China A-share market. As of June 65438+February 3, 20061,the company's total share capital was 6.55 billion shares, combined total assets were 86.4 billion yuan, and the total number of employees was 33,000. At present, the controlling shareholder of the company is Shanghai Automotive Industry (Group) Corporation.
At present, the company is the leading passenger car manufacturer, the largest mini-car manufacturer and the largest automobile manufacturer in China. In 2006, the total sales volume of automobiles was 6.5438+0.34 million, ranking first among the national automobile groups.
Shanghai Automobile Group Co., Ltd. was established on1October 29th, 2004, focusing on the assets and business related to SAIC automobile industry chain of the world's top 500 enterprises. Its subsidiaries are mainly engaged in the production, sales, development, investment and supporting services of automobiles and parts. In 2005, it sold more than 6.5438+0.05 million cars to China and overseas markets.
Shanghai Automobile Manufacturing Co., Ltd. (SAIC for short) was formally established on February 22, 2006. SAIC was established by Shanghai Automobile Group Co., Ltd. (hereinafter referred to as SAIC (Group) shares) and Shanghai Automobile Co., Ltd. with 60% and 40% investment respectively, with an initial investment of 3.68 billion yuan.
At present, all the work of SAIC has been fully started, and the two production bases in Shanghai and Yizheng will be built simultaneously. The medium-term plan will form an annual production scale of 300,000 cars, deformation vehicles and 400,000 engines. By the end of 20 10, SAIC plans to launch more than 30 models on five platforms, including saloon cars, mid-size cars and compact cars, and will also launch hybrid cars, thus forming a wide range of product lines with international automotive technology development trends, with prices ranging from 65,000 yuan to 300,000 yuan, covering all market segments in the mainstream passenger car field.
SAIC (Group) invested 654.38+08 billion yuan to set up SAIC Engineering Research Institute, and SAIC Overseas R&D Center will jointly become the technical R&D base of SAIC, dedicated to the research and development of new products and new energy vehicles with independent brands, providing strong technical support for the long-term development of SAIC's independent brands.
As an operator of international brands, SAIC will rely on SAIC's advantages in technology, manufacturing, procurement, marketing and management accumulated through years of joint venture and cooperation, creatively integrate global superior resources with an international vision, meet consumers' high-grade demands with high-quality products and services, build China's leading automobile brand with excellent international cooperation teams, and become an indispensable force in the global automobile industry.
[Edit this paragraph] Company business
The company's main business: R&D, producing and selling complete vehicles (including passenger cars and commercial vehicles) and parts closely related to the development of complete vehicles (including power transmission, chassis, electronic appliances and so on). ), as well as auto finance closely related to auto business.
[Edit this paragraph] Group subordinates
The main enterprises under the company: passenger car branch, Shanghai Volkswagen, Shanghai GM, Shanghai Shenwo, SAIC-GM-Wuling, South Korea Ssangyong Motor and other vehicle companies; Automobile Gear General Factory, United Automotive Electronics and other parts enterprises closely related to vehicle development; And auto finance companies such as SAIC Finance Company.
[Edit this paragraph] Memorabilia
1955 65438+February Shanghai internal combustion engine parts manufacturing company was established.
1958 in March, Shanghai internal combustion engine parts manufacturing company merged with Shanghai power equipment manufacturing company to form Shanghai power machinery manufacturing company.
September 1958 Shanghai Automobile Assembly Factory successfully trial-produced the first automobile, named "Phoenix".
1960 065438+ 10 Shanghai Power Machinery Manufacturing Company was renamed as Shanghai Agricultural Machinery Manufacturing Company.
1February, 1964, Phoenix brand car was renamed as Shanghai brand car, reaching 1975, forming an annual production capacity of 5,000 cars.
1964 65438+in February, Shanghai SH-760 car started mass production, with an annual output of 50 cars.
April 1969 Shanghai Agricultural Machinery Manufacturing Company was renamed as Shanghai Tractor Automobile Industry Company.
1978165438+10 Shanghai tractor automobile industry company started the pilot project of enterprise company.
In June, 1982 Shanghai Automobile Project Delegation visited West Germany and signed a trial-production agreement with Volkswagen.
The first Shanghai Santana car was successfully assembled in April 1983.
1984 10 Beijing, China Automobile Industry Company, Shanghai Tractor Automobile Industry Company, China Bank Shanghai Trust Consulting Company and West Germany Volkswagen Co., Ltd. formally signed the Joint Venture Contract of Shanghai Volkswagen Co., Ltd., and Shanghai Volkswagen Co., Ltd. laid the foundation stone.
1985 Shanghai Volkswagen co., ltd was established in March.
1990 in March, the joint venture company of Shanghai Automobile Tractor Industry was renamed as Shanghai Automobile Industry Corporation.
199 1 year1kloc-0/month In order to concentrate on developing Santana cars, Shanghai brand cars were discontinued.
1August, 1993, Shanghai Santana reached an annual production capacity of 654.38+million vehicles, with a localization rate of over 80%.
1April, 1995, Shanghai Volkswagen, German Volkswagen and Brazilian Volkswagen jointly developed Santana 2000.
1995 In September, Shanghai Automotive Industry Corporation was renamed as Shanghai Automotive Industry (Group) Corporation.
1995 10 10 In October, Shanghai Automotive Industry (Group) Corporation signed a basic agreement with American General Motors Corporation. The two sides plan to establish an automobile joint venture and joint venture technology development center and other related projects in Shanghai.
1997 065438+ 10 Shanghai Automotive Industry (Group) Corporation and Shanghai General Motors Co., Ltd. signed a joint venture contract and articles of association.
1997 In March, Shanghai Automotive Industry (Group) Corporation and Pan Asia Automotive Technology Center Co., Ltd. signed a joint venture contract and articles of association.
June 1997 Shanghai General Motors Co., Ltd. and Pan Asia Automotive Technology Center Co., Ltd. were established.
1997165438+10 Shanghai Automotive Co., Ltd. was listed on the Shanghai Stock Exchange in October, offering 300 million A shares at an issue price of 7.02 yuan/share with stock code 600 104.
199865438+February Shanghai GM project was completed, and Buick rolled off the assembly line in the new century.
1990 1 The signing ceremony of "SAIC Yizheng Automobile Co., Ltd." jointly established by Shanghai Automobile Industry (Group) Corporation and Jiangsu Yizheng Automobile Industry Corporation was held in Yangzhou.
In March, 20001year, SAIC implemented the rights issue plan for the first time, placing 3 shares for each 10 share to the original shareholders, with a total of 420 million shares, at the price of 8 yuan/share.
From June 5438 to October 2002 10, Shanghai Automotive Industry (Group) Corporation was officially approved by the state to participate in the GM-Daewoo project, and GM daewoo motor Technology Company was officially announced in Seoul.
In June 2002, SAIC-GM-Wuling Automobile Co., Ltd. was listed in Liuzhou, Guangxi.
In March 2004, Shanghai Automobile Industry (Group) Corporation, General Motors China Company and Shanghai General Motors Co., Ltd. formally signed the Equity Transfer Agreement of Shenyang Jinbei General Motors Co., Ltd. and Shandong daewoo motor Engine Co., Ltd. with relevant enterprises in Liaoning Province and Shandong Province. Shanghai Automotive Industry (Group) Corporation and General Motors China Company each own 25% shares of Shenyang Jinbei General Motors Co., Ltd. and Shandong daewoo motor Engine Company, and Shanghai General Motors holds 50% shares.
In July, 2004, Shanghai Automobile Industry (Group) Corporation entered Fortune Global 500 for the first time with the sales revenue of $2003117.2 million, ranking 46 1.
From June to 10, 2004, Shanghai Automotive Industry (Group) Corporation signed a contract with South Korea's Ssangyong Motor Company to acquire 48.92% of the shares of Ssangyong Motor Company.
From June 5438 to February 2004, Shanghai Automobile Industry (Group) Corporation was restructured and reorganized, and Shanghai Automobile Group Co., Ltd. was established.
On June 5438+ 10, 2005, Shanghai Automotive Industry (Group) Corporation completed the share-trading reform, and the controlling shareholder, Shanghai Automotive Group Co., Ltd., paid consideration to all tradable shareholders at the rate of 3.4 shares per 10, so that its non-tradable shares obtained the right to circulate; Subsequently, according to the commitment of share reform, Shanghai Automobile Group Co., Ltd. invested 654.38 billion yuan in the secondary market to increase its shareholding, and the shareholding ratio of Shanghai Automobile Group Co., Ltd. increased from 59.8% after the share reform to 67.7%.
From June, 5438 to February, 2005, SAIC achieved automobile sales of 1 0.05 million vehicles, and achieved an annual output of110,000 vehicles two years ahead of schedule.
In July, 2006, Shanghai Automobile Industry (Group) Corporation ranked 475th among Fortune Global 500 companies with sales revenue of $654.38+04.365 billion.
On June 5438+ 10, 2006, SAIC officially released its first independent brand-Roewe 750.
On June 5438+065438+ 10, 2006, the Shanghai World Expo Affairs Coordination Bureau, Shanghai Automotive Industry (Group) Corporation and General Motors China Co., Ltd. jointly signed the China 20 10 Shanghai World Expo Automobile Global Partnership Agreement.
From June, 5438 to February, 2006, Shanghai Automobile Co., Ltd. announced that it had officially completed the change of rights and interests related to the issuance of 3,275.03 million A shares to the controlling shareholder Shanghai Automobile Group Co., Ltd., and Shanghai Automobile Co., Ltd. became the largest vehicle listed company in China.
In June 2007, with the approval of the State Council State-owned Assets Supervision and Administration Commission and Shanghai State-owned Assets Supervision and Administration Commission, 83.83% of the shares of Shanghai Automobile Group Co., Ltd. were transferred to Shanghai Automobile Industry (Group) Corporation and became the controlling shareholders of Shanghai Automobile Co., Ltd., and the inauguration ceremony of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. and SAIC Fiat Hongyan Powertrain Co., Ltd. was held in Chongqing.
In July 2007, Shanghai Automobile Industry (Group) Corporation ranked 402nd among the top 500 enterprises in the world with a comprehensive sales income of 654.38+08 billion US dollars.
In September 2007, Shanghai Automobile Co., Ltd. was renamed Shanghai Automobile Group Co., Ltd., referred to as Shanghai Automobile.
In July 2008, Shanghai Automobile Industry (Group) Corporation ranked 373rd among the world's top 500 enterprises with its comprehensive sales revenue of $22.6 billion in 2007, and was selected into the world's top 500 enterprises for the fourth time, ranking 29 places higher than the previous year.
Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. The car technology under this brand comes from Rover acquired by SAIC before, but because the right to use Rover brand was bought by Ford Motor Company from BMW, SAIC had to promote the brand itself.
Roewe's brand slogan is "Innovation Molds Classics", which expresses SAIC's determination and confidence to inherit the advanced international automobile technology and create new classics of international brands with international vision and innovative ideas.
On June 65438+1October 65438+February 2006, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "SAIC") officially announced that its own brand was named "Roewe", which means "innovation honor and prestige spread all over the world". Roewe's brand slogan is "Innovation Molds Classics", which expresses SAIC's determination and confidence to inherit the advanced international automobile technology and create new classics of international brands with international vision and innovative ideas. SAIC also announced that its first product that inherits the core technology of British classic models will be officially unveiled on the 24th of this month. It is understood that this product jointly developed by SAIC and its overseas (European) R&D centers has effectively inherited and reshaped the original products in terms of quality, technical content and environmental protection standards. At this point, SAIC's first high-end international automobile brand in China officially entered the commercial operation stage.
Hu Maoyuan, chairman of SAIC SAIC, believes that SAIC's development goal in the 11th Five-Year Plan is to become a leading domestic large-scale automobile group with core competitiveness and international operation capability. Building an independent international brand is a solid step for SAIC to achieve this goal and will enable SAIC to achieve sustainable development.
Chen Hong, vice chairman and president of SAIC, said: SAIC has always followed the development strategy of high starting point, internationalization and leap-forward, and it is our mission to build its own brand with international competitiveness. "Roewe" is a high-end brand with brand-new cultural connotation and value orientation, and its release is an important step for SAIC to realize its international development strategy.
It is reported that the "Roewe" brand will be positioned in the middle and high-end market, and its target customers are knowledgeable, educated, successful in career development, brave in innovation and breakthrough, positive and tasteful consumers. Roewe brand will create an elegant, noble, confident and enterprising brand experience for consumers. At the same time, SAIC is also committed to delivering "classic, innovative and independent" product and service experience to consumers with the first product "Roewe" developed based on the core technology of Rover 75 platform.
The development goal of SAIC shares is to become an automobile enterprise (group) with core competitiveness and international operation ability, which fully embodies SAIC's differentiated strategic thought of "building an international brand from a high starting point". The mid-to-high-end car market is a market field that tests the comprehensive strength and competitiveness of enterprises and has the largest gold content. The breakthrough of independent brands in this field is a step that China's independent automobile industry must leap over. SAIC directly chooses mid-to-high-end brand positioning, which is expected and full of challenges in the face of fierce competition from powerful brands of global automobile giants.
Interpretation of Roewe brand naming
Roewe's brand name is a combination of Chinese and western, open and restrained, elegant and confident, which fully explains SAIC's determination and confidence to inherit the world's advanced technology and brand-new China international brand with the belief of independent control and innovation.
Roewe: Interpretation of Roewe's Chinese Naming
The Chinese naming of "Roewe" incorporates the traditional elements of China, embodies China's spirit of self-improvement and profound cultural accumulation, and at the same time conveys a classic and noble bearing. Among them, "Rong" means honor and honor, and "Wei" means prestige, dignity and distinguished status. The combination of Roewe and prestige embodies the values of global innovation honor and prestige.
Interpretation of Roewe's naming in foreign languages
Mbth's "Roewe" comes from Spanish Loewe, which means "lion", and the "r" as the head is intended to convey the meaning of innovation and royal dignity. Roewe is pronounced in English ['ru:ivi], which is similar to the Chinese pronunciation of "Roewe"; If you pronounce ['reui] according to Spanish habits, it has the charm of "ruyi" in China. Finally, "we" implies the meaning of "we" and embodies the spirit and belief of unity.
Interpretation of Roewe Brand Logo
The design of Roewe brand logo fully embodies the classic, noble and inner temperament, and highlights the creative thinking of combining China traditional elements with modern composition forms. This is highly consistent with the style of its first product that will be unveiled to the public.
The overall structure of the classic coat of arms is a solid shield, which symbolizes the trustworthy and respected quality of its products, as well as the strong determination and will of Shanghai Automobile's independent innovation and international development.
Color sense is composed of three main colors: red, black and gold, which is the most classic and connotative color in China. Red represents the warmth and celebration of China tradition, gold represents the wealth of China, and black symbolizes dignity and solemnity.
The core image consists of two standing oriental lions. The lion is the king of all animals. In front of the main entrance of China Palace and private residence, there is a magnificent lion made of stone or bronze on the left and right, which is majestic, awe-inspiring and non-aggressive, representing auspiciousness, majesty and solemnity. In western culture, the lion is also a symbol of king and brave spirit, and its towering posture conveys a sense of strength of rising and erupting. The double lion pattern shows the powerful bearing of honor, dignity and wisdom with intuitive artistic techniques. With intuitive artistic techniques, the double lion pattern shows the powerful bearing of nobility, dignity and wisdom.
In the middle of the symbolic pattern is a China watch guarded by two lions. Huabiao is a classic totem symbol in China culture, which not only contains the dignity of the nation, but also has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country.
The symbol drawn by modern means under the pattern is the fusion of the letter "RW", which is the abbreviation of the brand name. "RW" also stands for lion in ancient Egyptian. In addition, the bottom of the pattern is symmetrically divided into four pieces, red and black, which symbolizes the mystery of the change of yin and yang and represents the enterprise will to seek novelty, change and innovation.