So let's talk about this topic in depth. Let me first say one thing to help you understand, that is, even now, I especially like the book "Selling to Get People" written by Ni Jianwei.
This book is the best book about the sales of key customers in my memory, even the understanding of sales, and the most insightful book about interpersonal relationships and increasing knowledge.
I have recommended this book to many people, but I found an interesting phenomenon:? I once recommended it to a female college student who just graduated from sales. After the recommendation, I asked on WeChat, how do you feel? ? She said she didn't understand.
Let me answer this phenomenon. The weaker the social knowledge, the more I recommend some sociology books, and the more he can't understand them. ? This is similar to the equation. People who have never studied binary linear equations and equations will never learn calculus if you let them learn calculus directly.
Because of mathematics, you have to go through calculations, fractions and finally learn to solve equations. If you have a formula, you know that mathematics has a formula, and jump from the formula to calculus. But if some people have a poor foundation, in fact, many things in society have no scenes, and they can't understand or understand them.
So I'm telling you, sometimes it's not that you don't read much. I could understand Ni Jianwei's book at that time, that is, the more people engaged in sales work, the more interesting it is to read his book. ? Because he explained some things we encountered in our experience, some things we didn't understand or thought of but didn't say.
This is the first point I want to emphasize. ? The second point is about sociology, which is not only a book, but also involves more fields. ? For example, Wang Taotao's Thousand Chats, the story you are listening to in political history, is also about social affairs.
You should look at some things for sale and talk about some social things; You read some official novels, and it also talks about these things. ?
But the most basic knowledge of sociology still needs you to take the initiative to practice and try in society. It is impossible to avoid some experience upgrades just by counting on a few books, and you can't upgrade if you read too many books.
We think those books are very good because we have rich experience. We are people with rich social experience, and reading books with sociological experience will make us stronger. The effect of reading that book by inexperienced people in your society is actually not as good as that of us who have practice.