Tmall, formerly known as Taobao Mall, is a comprehensive shopping website. On the morning of 20 12, 1,1,Taobao Mall officially announced its name change to "Tmall". 20 12 On March 29th, Tmall released a brand-new Logo image. 2012165438+1October10/day, Tmall made a fortune on Singles' Day, claiming to sell 13 hours/0/0 billion yuan, setting a world record. Tmall is a new B2C (business-to-consumer) created by Ma Yun Taobao.

It integrates thousands of brands and manufacturers to provide one-stop solutions for businesses and consumers. Provide goods 100% quality assurance, after-sales service for 7 days, no reason to return goods, cash back to shopping points and other quality services. 201April 19, Ali Group announced the official launch of Tmall International, providing domestic consumers with overseas direct imports.

2018165438+1October 26th, Tmall was upgraded to "Big Tmall", forming three sections: Tmall Business Group, Tmall Supermarket Business Group and Tmall Import and Export Division. On March 6th, 20 19, Fan Jiang succeeded Jingjie as the president of Tmall.

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Rename event

20 12 65438+ 10/01,Taobao Mall held a strategy conference in Beijing, announcing the replacement of the Chinese brand "Taobao Mall" with "Tmall". Zhang Yong, president of Taobao Mall, said that on the one hand, the name "Tmall" sounds similar to Tmall, and more importantly, with the development of B2C, consumers need brand-new synonyms linked to Alibaba platform, and "Tmall" will provide a consumer platform with clearer positioning and style.

Cats are sexy and tasteful. Tmall online shopping represents fashion, sexiness, trend and quality. Cats are naturally picky, picky about quality, picky about brands and picky about the environment, which happens to be the quality city that Tmall online shopping should strive to build.

E-commerce stationed

By 20 12, 101October 30th, 87 independent B2C websites had settled in Tmall. Among them, Dangdang, the B2C website with the largest retail volume of books in China, will bring all self-operated categories, including 800,000 books and more than 300,000 department stores, and the prices will be synchronized.

It is understood that Dangdang has settled in 800,000 kinds of books and more than 300,000 kinds of department stores in Tmall at the same time, and has entered the trial operation stage of product uploading and store decoration. The prices of goods outside Dangdang will be synchronized. In addition, Tmall flagship store will also support Dangdang 800 city cash on delivery, 150 city arrival the next day, support face-to-face return and other special services.