Lexus. Lexus.
I. Basic information
Brand name: Chinese mainland LEXUS, China Hongkong Lexus, China Taiwan Province Lexus, English name: Lexus, country: Japan, headquarters: Japan-Nagoya, brand type: Japan, founding time: 1983, founder: Toyota Yingzhi, affiliated group: Toyota Group.
Second, the brand profile
Lexus, as a high-end sub-brand of Toyota Group, was founded by Toyota Yingzhi in 1983 and is headquartered in Nagoya, Japan. As a world-famous luxury car manufacturer, 1 1 ranked first in luxury car sales in the United States. Starting from the needs of drivers and passengers, Lexus has devoted its ingenuity to products and tried to create perfection in every detail. From vision to driving, you can feel the harmony between people and cars.
In 20 17, the Chinese definition of global new brand image-"experience amazing" was officially released.
Third, logo
The logo of Lexus was designed in 1988, and it has not changed much so far. The only difference is the oval shape. In some versions, it opens where the "L" touches the frame, while in other versions it is complete. The shape of the logo refers to Toyota's visual identity to celebrate the connection and tradition between the two brands. Ellipse is a symbol of harmony and perfection. The letter "L" is customized in italics, and the lines are smooth and bold, reflecting the elegance and exquisiteness of the brand.
Fourth, automobile information
Lexus cars include medium-sized IS, medium-sized ES, medium-sized GS (discontinued) and large LS series. UX, NX, RX, GX and LX series SUVs range from compact to large; LC, RC coupe and MPVM series named "Toyota Erffa Upgraded Edition"; It covers three types: fuel, oil-electric hybrid and pure electric. Among them, LS series limousines are Lexus models that directly challenge Mercedes-Benz S-Class, BMW 7 Series and Audi A8.
1. stands for car series: Lexus LS.
Index price: 87.80- 1 180000. Lexus LS is positioned as a large-scale luxury flagship car, and its front face shape is upgraded with the grille on both sides, which is bright and stable. The lines in the car are inspired by guzheng and tea cans, showing elegance. Lingguang cut and lined with crane feather folding cloth, and white gold leaf foil lined with western brocade, infiltrating time into subtle places, raising your hand and feeling the beauty of time.
Equipped with a hybrid system, the power is stronger and the fuel consumption is more environmentally friendly. Competitors are Mercedes-Benz S-Class, BMW 7 Series and Audi A8.
2. Representative car: Lexus UX.
Guide price: 26.78-33.78 million.
Lexus UX is the brand entry-level SLUV model and the first model of TNGA GA-C platform. In terms of appearance, Lexus muscle UX still continues the classic design elements of the family, and the angle and area of the front spindle-shaped grille have been redesigned, which is visually impactful. In terms of power, the UX200 is equipped with a 2.0L engine with a maximum power of 170 HP, matching the CVT gearbox. The UX260h adopts a 2.0L engine+motor hybrid power system with a maximum power of 178 horsepower.
3. Representative car series: lexus es.
Guide price: 29.69-48.89 million.
Lexus es gives people the impression of being traditional, steady and steady, while the mid-term redesigned Es is optimized in humanized design, luxurious texture and safety technology. The most remarkable appearance is to enrich the design of the spindle-shaped air intake grille, which is derived from the original simple lines into a spindle-shaped middle net composed of "L", and the overall visual effect is more refined, elegant and dynamic.
In addition, the headlights have also been optimized in detail. The high-profile models are equipped with matrix LED headlights, which have richer internal structure and higher recognition. In terms of power, there are three power versions: 2.0L, 2.5L and 2.5L. Among them, the maximum horsepower of the 2.0L model is 173 horsepower and the maximum torque is 208 Nm. The transmission system is matched with CVT continuously variable gearbox.
4. Representative car series: Lexus RX.
Guide price: 40.50-80.65438+ ten thousand.
When it comes to Lexus, many people think of its good quality. When it was also called Lexus, it really broke through a world in South Guangdong and left a deep impression on the Chinese people. As the flagship city SUV of Lexus, X is deeply loved by the public for its sharp appearance, ingenious interior and stable driving and handling quality. The spindle-shaped air intake grille on its front face is very modern. It is said that the hybrid version also has its own blue logo.
The core technology of verb (abbreviation of verb)
DIRECT4 electronic dynamic four-wheel drive system.
The full name is DIRECT4-wheel drive control. The biggest feature of this technology is to realize the independent control of four wheels by using the excellent response of the motor, thus improving the dynamic performance of the vehicle. This technology will be used in the new Lexus Rz.
Sixth, the production platform.
Toyota TNGA architecture.
Compared with the traditional modular platform production mode, Toyota's brand-new "car-making concept" is more flexible and can realize the production of various models on the * * * line. TNGA comes from three platforms, namely TNGA-L, TNGA-K and TNGA-C.
The TNGA-L platform mainly produces large and medium-sized rear-drive vehicles. Based on this platform, Lexus LS, LC, GS, is and other next-generation rear-drive vehicles will be born.
The TNGA-K platform mainly produces medium and large-sized cars with front wheels. Based on this platform, there are lexus es, NX and next generation RX series cars.
TNGA-C platform is mainly used to produce small/compact cars, and Lexus Muscle UX series is built on this platform.
Seven. Brand and China
In June, 2004, Lexus entered China, and established six independent Lexus dealerships in four cities: Beiliang, Shanghai, Guangzhou and Shenzhen, which means that if the Lexus brand officially enters the China market, its models will still be sold in a fully imported way. In 20021year, the sales volume of Lexus brand in Chinese mainland, China and Hongkong, China reached a record high of 227,000 vehicles (up 65,438+0% year-on-year), which led to a rebound in global sales.
Eight, Lexus models for sale
1. lexus ES, 29.69-488,900.
2. Lexus LS, 87.80- 1 180000.
3. Lexus UX, 26.78-33.78 million.
4. Lexus UX pure electric, 36.20-38.50 million.
5. Lexus NX, 3 1.88-548800.
6. Lexus NX hybrid, 42.88-50.98 million.
7. Lexus RX, 40.50-80.65438+ 10,000.
8. Lexus LM,116.60-1466000.
9. Lexus LC,115.50-1298000.
10. Lexus RZ, 36.99-45.99 million.
1 1. Lexus RX plug-in hybrid, 549,000.