Taking my usual film selection preference as an example, it is a key factor for me to decide whether the design beauty of publicity posters appeals to me. In other words, I think a good poster should have a strong desire to make the audience want to go to the movies. For a poster designer, the most important thing is to show what is behind the film through his profound grasp of the film and visual means. If he grasps the tonality and plot of the film and expresses it skillfully, then I think this is a successful poster. Horgo Matisse, an international master of visual design, once said: "A good poster should speak in graphic language, not in words."
In recent years, the rise of the cultural and creative trend in the Forbidden City has unconsciously narrowed the distance between us and China's 5,000-year history and culture. Personally, I like this traditional, simple, elegant and profound cultural heritage, so I stopped to taste the following film and television posters with oriental aesthetic design ~
What impressed me the most was this poster of The Legend of the Demon Cat. The picture just entered the eye socket, and what caught your eye was a thick hand-painted and meticulous atmosphere. The three characters of "Legend of the Demon Cat" presented in calligraphy stand out against the background full of cool colors and China aesthetic elements. The composition of the picture is symmetrical, and the phoenix at the top of the picture is half hidden in the blue water mist, with a slight expression. The dragon face of the main body of the picture is actually a Gu Lou on the top of the cat, and the blue peony flowers on both sides set off, as if suggesting the women represented by the cat and peony, as well as the bumpy fate of women because of this Gu Lou.
One of the posters of the variety show "Here We Come" should be a close-up of local embroidery on cheongsam. Through such a beautiful and elegant dress woven by gold thread, it seems that we can get a glimpse of the graceful posture of the female guests wearing cheongsam, which can not help but make people look forward to it and find out.
I was stunned by this poster of monster hunting. First of all, the atmosphere of the whole picture is very freehand, which highlights the ethereal artistic conception of ink painting. The demon catcher waved his whip in the wind and stood in front of a mountain without fear. The straight back prepared us for a fierce battle, and the two sides seemed to be at daggers drawn. Such a picture makes people want to think about it.
The poster "I am repairing cultural relics in the Forbidden City" uses an ancient painting that is in urgent need of restoration. The broken traces of some cultural relics directly below the picture are clearly visible. People with obsessive-compulsive disorder will definitely not regard such a good work as a state of destruction. Personally, I think that the workers who restore cultural relics in the documentary treat cultural relics with the same delicacy as when doctors operate on patients. Every trace of cultural relics should be well known and restored as new. Restore their original appearance and bring them back to life, as if the paintings were still torn. After the restoration, the bamboo forest in the painting seems to shake with the wind, and the two cranes may spread their wings and fly in the wind next ~
The international poster of Legend of the White Snake seems to be a combination of international visual effects and China's traditional aesthetic thinking. The whole picture sets off the artistic conception in a blank way, leading us to shift our focus to the scene in the eyes of the white snake. A tear about to drop will set off a sad atmosphere in the hazy and beautiful memory world in your eyes, but there is a little tenderness and warmth around your heart in the cold. I don't think I need a spoiler, so I know I'm abusing my heart.
Some time ago, Guo Man's masterpiece "Nezha" really had to say that a poster about Taiyi was chosen here, just as everyone came out from the cinema to spit. The Taiyi real person who appeared this time is really refreshing, which is quite different from the immortal appearance in everyone's mind. Instead, a silly fairy riding a pig mount and drinking like a dog. The whole poster is hand-painted with lines and colors. Taiyi is a real person, lying leisurely on the pig's back, drinking with his mouth open. Above his shoulders, there are all kinds of fruits, gold and silver jewelry and cultural relics, and below, there are all kinds of gold ingots. This background also sets off the characters' hobbies. The green lotus on the right seems to be a metaphor for Nezha.
Because when I was a child, I saw in the Hong Kong version of "The List of Gods" that after Nezha got into trouble and killed the third prince of the Dragon King, the heavenly soldiers would come down to earth to condemn him. In order not to drag down his parents and the people in Chentangguan, he chose to commit suicide.
After his death, his master Taiyi took lotus root as the skeleton and lotus leaf as the muscle, and finally brought Nezha back to life. I still remember the scene when Nezha resurrected the lotus root as a corpse, so from then on, I couldn't help thinking of Nezha when I saw lotus root or lotus root.
Haha, after all, Nezha, the lotus root after resurrection, is full of treasures! Look at it if you don't believe me.
Documentary handwritten newspaper 1, making handwritten newspaper is the same as writing a composition. We must first determine the theme, and then choose the appropriate content to present according to the theme. The distinctive theme is the soul of a handwritten newspaper, which is the most obvious feature of a handwritten newspaper. 2. Posters, posters and advertisements all have distinct layouts, and handwritten newspapers are no exception. A handwritten newspaper contains limited information. If the layout is well designed, it can increase the capacity between square inches and make the picture appear flesh and blood. Ordinary handwritten newspapers can be reasonably divided into several sections, which can be regular or irregular. Before designing the layout, handwritten newspaper should draw a border, mainly a rectangle. The lines of the border can be line segments, curves or simple patterns. 3. Illustration is the crowning touch of handwritten newspaper. Bright colors and vivid images can attract people's attention and give people a cordial and pleasing aesthetic feeling. 4. Characters with characters can be arranged horizontally, vertically and in steps, and form a certain small pattern arrangement. The key depends on how the children arrange.
Writing must be serious. You can use official script, block letters, block letters, seal script, Li Bian, Weibei, etc. Children can use any writing style they are good at, but try to use different writing styles, which can make handwritten newspapers lively.
Poster design explains how to write templates. Poster design explains how to write templates. Templates for poster design are divided into the following categories: 1. Commercial poster Commercial poster refers to a commercial advertising poster that promotes goods or commercial services. The design of commercial posters should match the product style and audience. 2. Cultural posters Cultural posters refer to posters used for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities before they can use appropriate methods to express their contents and styles. 3. Movie poster Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters. 4. Public welfare posters Social posters have certain ideological content. This kind of poster has very high requirements for posters. This kind of poster has a specific meaning, not only to convey the theme, but also to convey it very effectively.