The strategic goal of the exhibition: By 2008, the sales revenue will reach 5 billion yuan, and the profit and tax10.50 billion yuan, making it one of the top 20 wine companies in the world and becoming an internationally renowned wine enterprise group.
Raise a glass and look back at the clouds, from 1892 to today. " As the lyrics in Changyu's Sleepless Wine say, Yantai Changyu Group, as the pioneer of China wine industry and one of the few century-old shops in China food industry, has created an unforgettable century-old legend. Yantai Changyu Group Co., Ltd, formerly known as Yantai Changyu Brewing Company, is the first industrialized wine producer in China founded by Zhang Bishi, a patriotic overseas Chinese leader in modern China. 1892, Zhang Bishi invested 3 million taels of silver to establish Changyu Brewing Company in Yantai. Li Hongzhang, governor of Zhili in the Qing Dynasty, minister of Beiyang, and Wang Wenshao, an important official of the Qing court, personally signed and approved the company's business license. Weng Tonghe, the teacher of Emperor Guangxu, then minister of civil affairs and military aircraft, personally wrote the company's name.
The word "Changyu" is named Zhang, which means Changyu is prosperous. The establishment of Changyu Company was recorded by Beijing China Millennium Monument as one of the four major events in China in 1892. Up to now, it has developed into a diversified group enterprise and is the largest wine producer in China and even Asia.
There is a saying in the chronicle of Changyu Company: "Although the history of grape cultivation and wine-making in China can be traced back to the Han Dynasty, the industrialized production of wine actually started from Changyu Company." Before Changyu, China people only had imported wine on the table. I'm afraid no one would have thought that the cause of Zhang Bishi's creation of Changyu in those years originated from a gossip of the French consul. Changyu Group has developed from a single wine production and operation enterprise to a large-scale comprehensive enterprise group focusing on wine brewing, integrating research and development of health wine and Chinese patent medicine, grain liquor and alcohol processing, import and export trade, packaging and decoration, mechanical processing, transportation, glass bottle making and mineral water production. It has one holding listed company, one holding subsidiary, four wholly-owned subsidiaries and one branch. It has more than 4,000 employees, with total assets of 2 1 100 million yuan and net assets of148 million yuan.
Changyu Group, as the exclusive sponsor, reorganized the assets of its four liquor enterprises and five auxiliary supporting companies into140 million state shares, issued 88 million domestic listed foreign shares (B shares), raised and established "Yantai Changyu Grape Brewing Co., Ltd.", which was listed on Shenzhen Stock Exchange, becoming the first listed company in China liquor industry. In June 5438 +2000 10, the joint-stock company successfully issued another 32 million A shares, which were listed on the Shenzhen Stock Exchange on the 26th.
Changyu products sell well at home and abroad. The sales network covers the whole country, with 24 branches, 170 distribution offices and 9 functional management departments in various provinces and cities, and a modern management system based on information technology and computer network has been established. The company obtained the right to export foreign trade on 1993, and the main varieties exported are health wine, wine, health care drugs and so on. Mainly sold to Hong Kong, Macao, Taiwan, Southeast Asia, the Netherlands, the United States, Belgium, Japan, South Korea, Panama and other more than 30 countries and regions.
19 15, Changyu's Kaya brandy, red rose wine, Qiong Yao pulp and Riesling white wine won four gold medals and the best certificate in one fell swoop, especially in the national and even world famous wine competitions since the founding of the People's Republic of China, Changyu products were all on the list, and successively won 16 international gold and silver awards and 20 national gold and silver awards.
In view of Changyu's outstanding contribution to the international wine industry, 1987, the International Bureau of Grapes and Wine officially named Yantai as the "International City of Grapes and Wine", and Yantai was accepted as an observer of the International Bureau of Grapes and Wine.
1993, Changyu was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. The company actively implements the international brand strategy and has now developed into the first brand of wine in Asia.
According to the investigation of national authoritative organizations, the comprehensive market share of Changyu products from 1997 to 2002 ranked first in the wine industry for four consecutive years, and reached 2 1.42% in 2002. The group company was awarded the titles of "National Excellent Light Industry Enterprise", "Shandong Light Industry Star Enterprise" and "Shandong Light Industry Pioneer Enterprise" by the National Light Industry Federation.
The company is market-oriented, efficiency-centered, development and innovation as the main line, vigorously promotes technological innovation and management innovation, and comprehensively promotes quality of enterprise, so that the company maintains a healthy and stable development momentum and its economic benefits are greatly improved year by year. In 2000, the sales revenue was 65.438+0.66 billion yuan, and the profits and taxes were 350 million yuan, up by 22% and 38.6% respectively over the same period of 654.38+0.999.
200 1-2005 is a crucial period for Changyu Group to develop, facing the opportunities and challenges of China's entry into WTO. During the tenth five-year plan period, the company will accelerate its integration with the international community, expand leading industries, develop related industries and cultivate economic growth points; Improve the innovation ability of enterprises, so that Changyu Group will continue to maintain the leading position in China wine industry and strive to become a well-known enterprise in international wine industry.