Times have changed, and now it has become a member of the fashion circle, cleverly catering to fashion, constantly changing new styles, sweeping the world, occupying a huge territory in the fashion field, especially by young people.
Since jeans have evolved into one of the indispensable fashions in young people's daily wear, jeans with this era have been derived from every era.
At first, the story about the birth of jeans sounded like a myth: Levi-Strauss came to San Francisco during the gold rush and was startled by homeless people all over the street. They were all dirty and torn.
In fact, these tramps are all gold diggers. They complained to Levi Strauss that the hard-earned sands always fell out of the holes in their pockets.
The tramp's statement inspired him to sew wear-resistant pants with tent fabric-jeans were born.
Cowboy fashion, a symbol of the times
1873: The first pair of jeans was born.
Levi Strauss, the founder, cut ordinary trousers with a bundle of canvas that was not commonly used by tailors at that time, and then set five pockets and bags, which was the original version of Levi Strauss and jeans.
1930s: Cowboys became popular.
40' s: Jeans are durable and wearable, and they are used as munitions by the army on the battlefield.
1950s: In this era of Hollywood mania, cowboys were put on the big screen by many stars. Since then, the trend of cowboy has swept the world, reaching a fashionable state, and many young people are scrambling to imitate it.
Look from the version, jeans have not changed much. When Lee Cooper changed the zipper of women's jeans from the side to the middle, it caused great repercussions and controversy in society, and the whirlwind of rebellion was ripe.
1960s: With the arrival of decadent and psychedelic times, jeans were reinterpreted.
There is a hippie style in San Francisco, USA, and a punk family on the streets of Britain. Cynical youth adds a lot of game spirit and rebellious color to jeans.
Clothing is no longer just for beauty, but more to show personality and express a decadent me from the heart.
The layout pays more attention to loose design, expressing a sense of space that yearns for freedom and pursues freedom.
70s: Cowboy culture became the mainstream, and nobles and celebrities put it in their closets, so there was no class prejudice against it.
Princess Anna of England, the Queen of Egypt and President Pompidou of France all like to wear jeans. More dramatically, former US President Carter also participated in the presidential election in jeans.
At the same time, jeans have been favored by fashion designers, injecting infinite ideas and creativity.
By the end of 1970s, jeans were introduced into China, which brought a new impact.
Jeans in this period are mainly tight-fitting and close-fitting, with streamlined design, comfortable and expensive.
80' s: an era of economic and ideological openness, shabby jeans dominated fashion.
The design of jeans in this period pays more attention to details, such as tears, cracks, rotten holes and burrs on the fabric, which are the details that represent fashion on jeans.
90' s: Nostalgia and retro fashion prevailed, and the cowboys in 90' s returned to their original state.
Ethnic customs, embroidery, feathers, washing water, whitewashing, etc. Return to cowboy.
The trend tends to be pure and simple.
The revival of "red cloth edge", "no stone mill" and "second-hand goods" embodies the return of cowboy trend at the end of the century.