Why is there a bottleneck?
The reason is simple: one is unexpected, the other is not doing well, the unexpected is a cognitive problem, and the poor doing is the basic problem. (At least early in my career)
Cognition is your knowledge. If you watch more, your cognition will naturally go up.
Why do some people have to be so creative? Think so much? In fact, there are many cases in my mind, which eventually become new ideas after transformation, but without so many things in my mind, it is difficult to produce new things.
For example, if I haven't seen the following picture:
It is difficult to make the following cover:
However, cognitive problems cannot be solved in a day or two. It takes a long time to accumulate, and all aspects of knowledge can be contacted, but we must think hard and don't deceive ourselves.
So what is thinking with your heart?
Just think about the reason behind the problem, which is the background. Please remember that any problem comes from the background, whether it is product background, historical background, character background, etc. Give an example that is not in the field of design:
I've been watching Water Margin recently (I didn't watch it much when I was a child, but now I have to make it up, haha). It's strange why 108 is not classical.
The reason is: because at the time of ranking, only the living heroes were ranked, and at that time, Classical was already dead.
Then why did the author let Classics die?
At this time, it's time to analyze the background: because the author Shi Naian was a man of the times and needed to express his patriotic feelings, he naturally had to submit to the court, while Classical was determined to resist the court from his bones, and his personnel were very embarrassed, which did not conform to the author's class position, so he had to die.
Of course, if we can't figure it out, we can search other people's ideas and opinions online, but we must find ways to dig deep things and form this habit, which will certainly be of great help to everyone.
Cognition really lies in reading more, but reading more is useless, so we should not only read more, but also think more. When you form these two habits, your cognition will naturally improve, and then you will have more ideas!
Try it if you don't believe me!
The foundation is your basic skill. We do technology, and finally we have to return to execution. No matter how many ideas we have, no matter how many we see, execution is not good. It's all bullshit
A colleague of mine now has worked for 7 years and has strong execution. He said that the trick is to copy almost every day since I first started working. I am still shocked to hear that he has been copying at such a high level.
I have painted cartoon images for a period of time before, and copied two illustrations of the great spirit of steamed stuffed bun:
Copying these two illustrations, I learned a lot of skills, and then participated in the video competition of Zhongshengwan and won a finalist award:
So I feel invincible and need to copy? Of course not, and then it's gone!
Imagine copying two, so much progress. If you copy one every day from then on, you may become the illustrator prince now!
But people always tend to go with the flow. People drift, the foundation will be unstable, and the unstable foundation is the reason why you can't do the details well.
If the details are always not done well, the bottleneck will naturally come!
So, when you encounter a bottleneck, don't think too much, fill in the foundation first!
To solve cognitive problems, we need to see more and think more.
Solving basic problems requires more practice and thinking.
So to put it bluntly, it's still those six words: see more, practice more and think more!
Insist on doing these six words well, bottleneck period, is it a thing?