In 2004, the retail sales of the catering industry reached 748.6 billion yuan, with a net increase of 654.38+0.3 billion yuan and a year-on-year increase of 2,654.38+0.6%, achieving double-digit high-speed growth for 654.38+04 years, with the growth rate increasing by 654.38+00 percentage points over the previous year. In 2005, the retail sales of catering industry reached 888.68 billion yuan, up 65.438+07.7% year-on-year, with a net increase of 65.438+036 billion yuan over the previous year, which was 4.8 percentage points higher than the total retail sales of social consumer goods, accounting for 654.38+03.2% of the total retail sales of social consumer goods, and its contribution rate and pulling rate was 654.
In 2006, the turnover of catering enterprises above designated size and below designated size were 301.800 million yuan and 733.37 billion yuan respectively, which were up by 15.9% and 16.6% respectively over the previous year, accounting for 29. 1% of the total retail sales of catering industry in China. The growth rate above designated size increased by 4.4 percentage points over the previous year, while the growth rate below designated size slowed down but the proportion increased slightly. In 2006, the retail sales of catering industry accounted for 13.5% of the total retail sales of social consumer goods, and contributed 15.8% to the growth of total retail sales of social consumer goods, driving the growth of total retail sales of social consumer goods by 2.2 percentage points. The business tax of the whole industry reached 56.9 billion yuan, an increase of 17.6% over the previous year.
In 20071-1/month, the total retail sales of accommodation and catering industry in China reached1165438+300 million yuan, up by 18.9% year-on-year, 2.7 percentage points higher than the same period of last year, accounting for the retail sales of social consumer goods.
Bread is the pillar of life. In the past 30 years since the reform and opening up in China, the turnover of catering industry has increased by more than 200 times, and catering consumption has become an important force driving the growth of consumption demand in China. After 30 years of reform and opening up in China, the catering industry is one of the industries with the earliest start, the fastest development, the most obvious effect and the highest degree of marketization. It broke through 1 trillion yuan in 2006 and reached1235.2 billion yuan in 2007, with an increase of 19.4%. In 2008, the output value of catering industry in China reached 654.38+53.9 million yuan, an increase of 26% over 2007. It is predicted that by 20 10, the output value of catering industry in China will reach 2 trillion. The catering industry in China 18 has been growing at a double-digit rate and has become a very important part of China's national economy.
As an important part of the catering industry, the fast food industry is developing at an alarming rate. So far, there are more than 2,000 KFC branches, 1000 McDonald's and 950 Dicos in China. In 2009, KFC plans to increase 100- 150, and McDonald's will also increase by 80- 100. Western fast food is developing rapidly in China. However, in China, Chinese fast food is still the mainstay of the fast food industry in China. According to the survey, 78.9% are Chinese fast food restaurants, and 265,438+0.65,438+0% are western fast food restaurants. Although western fast food is becoming more and more popular, Chinese fast food still occupies most of the domestic fast food market by virtue of its price advantage and taste advantage at the main consumption level.
The barriers between urban and rural areas have been loosened, and many breakthroughs have been made, and the scale of population flow between urban and rural areas has been expanding. By 20 15, the urban population of China will surpass the rural population for the first time. Urbanization not only means the overall improvement of people's living standards, but also means the great change of people's lifestyle and the improvement of resource consumption. It is not difficult to see that urbanization is particularly closely related to the development of fast food industry. The fast food industry in China is very active, and its development speed is also accelerating. At the same time, many new ideas and viewpoints have emerged in the industry. The development and changes of fast food industry are encouraging.
In the increasingly fierce competition, in order to seize market opportunities and make wise decisions, enterprises are required to have sufficient understanding of industry information. This is a critical period for the development of fast food industry in China. Recognizing the situation clearly, controlling the direction under the current situation, and analyzing the environment and future development trend of fast food industry in detail will have a positive guiding role for the long-term development of fast food industry in China and its breakthrough in specific work. 1, the development of Chinese fast food has changed from perceptual knowledge to rational accumulation stage.
During the development of Chinese fast food in the late 1980s and 1990s, many enterprises were brave in practice, not afraid of setbacks, overcame difficulties and made painstaking efforts, and also showed the characteristics of groping and impulsiveness in their development. Through this stage of practice, the vast number of enterprises have accumulated experience, seen the shortcomings, and constantly summarized and reflected, making the development of Chinese fast food more solid since entering the new century, and the development characteristics of rational accumulation more obvious:
(1) The development thinking tends to be more objective, paying more attention to proceeding from objective reality and reducing blindness and impulsiveness in development;
(2) Capital investment tends to be rational, enterprises stress practical results, investment pays attention to return, development pays attention to foundation, and expansion pays attention to survival;
(3) the market is more closely linked, and the positioning of enterprises is closer to the market to meet the diversified needs of the market;
(4) The distribution of stores tends to be regionalized, and most enterprises first base themselves on local and regional expansion and adopt a step-by-step strategy to achieve practical results; (5) Internal accumulation tends to deepen, strengthen the construction of its own infrastructure and management support system, continuously accumulate internal strength, and pursue and maintain the sustainable development of enterprises;
(6) The development of enterprises tends to be stable, and the phenomena of ups and downs and excessive speculation are obviously weakened, focusing on stability, stability and sustainability.
2. The social and industrial status of fast food has been established, and its role is more prominent.
With the development of social economy and the continuous improvement of people's living standards, people's concept of catering consumption has gradually changed, eating out is more regular and rational, selectivity is increased, consumption quality is constantly improved, and brand quality, taste characteristics, hygiene, safety, nutrition, health and convenience are pursued. The social demand of fast food is constantly expanding, and the characteristics of popularization of market consumption and basic demand are more fully manifested. The concepts of standardized management, factory distribution, large-scale chain and scientific management of modern fast food have been widely accepted and recognized through the deepening process from discussion to practice, and have expanded from fast food industry to catering industry, which has become an important development goal and direction of catering modernization in China. Fast food, as the new force of China catering industry and the vanguard of modern catering industry, has become an important representative force of the development of modern catering industry, which has played an increasingly prominent role in promoting and driving the whole industry and made positive contributions to the development of society and industry.
3. The scale of industries and enterprises continued to expand, and the quality and level of development improved significantly.
According to the data of the National Bureau of Statistics, in 2004, the catering industry in China achieved a turnover of 748.6 billion yuan, an increase of 2 1.6% over the previous year. There are more than 4 million restaurants in China, with more than 20 million employees. The speed of industrial development continues to increase substantially, and the contribution rate to the national economy continues to increase. According to preliminary estimates, there are more than 654.38+000 million fast food chain outlets nationwide, with an annual turnover of 654.38+05 billion yuan, which will account for about 22% and 20% of the catering industry respectively, and the scale of fast food industry will continue to expand. According to the statistical survey of the top 100 enterprises in the catering industry, fast food enterprises account for two-thirds of the top 100 enterprises in the catering industry: among the top 100 enterprises in 200 1 year, fast food enterprises are shortlisted for 12, accounting for 30.1%of the turnover; In 2003, there were 18 fast food enterprises in the top 100 restaurants, accounting for 33.29% of the turnover; In 2004, there were 20 fast food enterprises in the top 100 restaurants, accounting for about 33% of the turnover. With the increase of the number and scale of outlets in fast food industry, the development strength and operation ability of brand enterprises are more optimistic, the construction of internal support system is strengthened, the development quality is improving day by day, and the overall development level is constantly improving.
4. Western-style fast food chain enterprises have expanded rapidly, and the trend of integration between China and the West has increased.
International fast food brand enterprises represented by KFC and McDonald's have expanded rapidly in China, and their development speed has obviously accelerated. By the end of 2004, there were more than 600 chain stores 1200 and McDonald's in China, about 800 and 300 more than in 2000 respectively, with an average of 200 and 80 new stores opened each year. The annual business scale exceeds 65,438+0,654,38+0 billion yuan and 6 billion yuan respectively, and the annual turnover of a single store exceeds 8 million yuan, making it a fast food and beverage industry in China. Judging from its development characteristics, it extends from domestic first-and second-class cities to third-and fourth-class cities and from eastern cities to western cities; The strategic layout, system construction and localization concept of enterprise development have been basically completed, and the concept of "based on China and integrated into life" has been established; With the development and adjustment of varieties, the introduction of varieties and the improvement of nutritional connotation in China, the trend of cultural integration between China and the West is more obvious.
5. The fast food field is constantly exploring and innovating, and the development space is constantly expanding.
Judging from the development of fast food industry in China, people's demand for fast food is diversified, and the business space and extension of fast food enterprises are expanding day by day:
(1) Fast-food chain stores continue to develop, with richer store styles and stable chain operations;
(2) Group catering has sprung up, and professional companies have grown and become a new bright spot in the market;
(3) Breakfast projects have been launched all over the country, with a number of fast food chain enterprises as the main force and rising rapidly;
(4) The development of food delivery and take-out is strong, the market demand is increasing, and the prospect is broad;
(5) The development of fast food processing is accelerating, and we welcome to actively explore family-oriented demand services;
(6) The leisure and simple meals of fast food are strengthened, and the pioneering, innovative and extended operation of enterprises is strengthened, which shows the vitality and vitality of the development of fast food industry in China.
6. The alliance between related industries is deepening, and industrial connections are gradually formed.
With the expansion of industry scale and the enhancement of enterprise strength, the industrialization process of fast food industry has stepped onto a new stage, laying a foundation for the development of fast food enterprises. Mainly manifested in:
(1) The construction of raw materials procurement, planting and breeding bases and catering distribution centers of fast food enterprises has been strengthened, and the ability to connect agricultural production, logistics circulation and factory production, processing and distribution has been enhanced;
(2) Cooperation with related equipment development and production suppliers is more common, which further promotes the development of special technical equipment;
(3) The combination of enterprises and educational institutions has started, and the initial results have been achieved by entrusting the training of college professionals;
(4) The service ability and strength of professional consulting and training institutions have been strengthened;
(5) Enterprises begin to implement mergers, acquisitions and resource integration through capital operation;
(6) The theoretical research on fast food has been continuously improved, and new achievements have been made in book publishing;
(7) The establishment of industry organizations has created favorable conditions for the construction of industry service platforms.