This paper compares and analyzes the animation channels of iQiyi, Tencent Video and Youku from the perspective of market and user experience, from which we can see the layout and differentiated advantages of the three platforms for the animation industry in the stage of rapid development of the domestic animation industry.

Article framework

I. Boutique information 1. 1 boutique selection

Iqiyi: v 10.3.5 Tencent Video: v6.9.5. 18490 Youku: V7.6.11.2 Basic information combs the development of iQiyi, Tencent Video and Youku Animation Channel according to the time axis.

Different from iQiyi and Youku, Tencent Video is only an online video playback channel and product under Tencent, and the layout of the animation industry is mainly carried out through Penguin Film and Television or animation related business departments. The information collected here is related to Tencent video animation channel as much as possible.

In addition, it is worth mentioning that after the listing of iQiyi in March 20 18, Baidu is still the holding company of iQiyi, with a shareholding ratio of 69.6%. Iqiyi is independent of Baidu in management and operation, but it will cooperate with Baidu in the fields of AI technology, smart devices, data and content, so the layout of the animation industry is also independently led by iQiyi.

Youku officially became a wholly-owned subsidiary of Ali in April 20 16, and assumed the role of perfecting Ali's entertainment ecological chain. Every move of video business (including animation) has to consider Ali's overall business plan, which is not completely independent.

Iqiyi

Animation channel online time (20 10) is 4 years later than Youku; Network comics, light novels, IP adaptation animation; Animation carnival, Hatsune Hatsune concert; Release "Sky Plan", "Morning Star Plan" and "Light Spring Alliance" and launch an open platform for content; Invest in companies such as flip animation. Tencent Video

Animation channel online time (20 1 1 year) is 5 years later than Youku and 1 year later than iQiyi; Network comics, novels, IP adaptation animation; Online animation; Guo Man concert; Launch the strategy of "Youth National Theater"; Establish a "multi-star fund" and issue a "hundred times plan"; Launch an open platform for content; Invest in companies such as BiLi BiLi. Youku

The animation channel was first launched (2006); Network comics, IP adaptation animation; Release the "100 million animation venture capital plan" and "excellent cooperation plan" and launch an open content platform. From the performance of three platforms in animation:

Although Youku Animation Channel was launched earlier than iQiyi and Tencent Video, from the current market situation, it seems that it has been overtaken by iQiyi and Tencent Video.

The three platforms are actively incubating high-quality animation content, by launching open content platforms, releasing relevant plans and establishing funds. In addition, iQiyi also focuses on animation IP movies and the incubation of content sources (novels).

All three platforms began to produce their own animation content, most of which were adapted from cartoons and novels.

In the layout of the entire animation industry chain, compared with iQiyi and Tencent video, Youku's performance is slightly weak, and the layout of novels has not been seen on the channel. However, Youku actually has a literature reading channel, but it is not as popular as Iqiyi and Tencent Video, which are suitable for animation users. In addition, although Youku has not directly invested in the animation field, Ali has related investments, such as investing in June 20 18; However, it is not difficult to see that Youku's development in the animation field is not as free as Aiqiyi and Tencent.

Second, the competitive market analysis 2. 1 market size: there is huge room for growth.

China Animation Industry Research Report 20 18 released by iResearch shows that the online animation content market of 2014160 million yuan is 53% higher than that of 20 17, but it only accounts for 4% of the total output value of the animation industry, and there is still room for growth.

2.2 user scale: cartoon users > comic users

In 20 18, the number of online animation users was 2190,000, which was 34% higher than that in 20 17, accounting for 63% of the secondary users. Although the number of comic users is 20 ~ 30% more than that of comic users, the growth rate of comic users is lower than that of comic users, which shows that comic users have higher growth potential.

From the perspective of market scale and user scale, the development of online animation content market is still considerable, and there are still great opportunities.

2.3 average permeability and DAU of app

Although the analysis is the animation channel, it is inevitable to look at the market performance of the platform, so as to make a more objective analysis of the animation channel. According to the statistics of Aurora Big Data: From June 2065438 to February 2008, the penetration rates of Tencent Video, iQiyi and Youku were 47.6%, 43.6% and 29.7% respectively, ranking in the top three; However, there is a certain gap between Youku and Tencent Video and iQiyi. Although the penetration rate of Li Li is not high, the chain growth rate is very high.

From the average DAU of 18 and 12, it can be seen that Tencent Video, iQiyi and Youku are also among the top three online video apps, with 654.38+200 million, 82 million and 37 million respectively, far behind other online video apps. The average DAU of Tencent video is significantly higher than that of iQiyi and Youku.

As can be seen from the data, iQiyi, Tencent Video and Youku are in the first echelon of online video apps. Although the popularity of Bili Bili is very high, there is still a big gap with Youaiteng. Moreover, it is mainly a secondary community, and there is no direct competition with the comprehensive video of Youaiteng. However, the competition of animation channels in market segments is still great.

In addition, despite being in the first echelon of online video, Youku obviously lags behind Tencent Video and iQiyi. According to the monthly activity data of Analysys Qian Fan, in the last six months (2018.10 ~ 2019.3), the monthly activity of iqiyi is 20% more than that of Tencent video, which indicates that the competition between iqiyi and Tencent video is more intense.

2.4 Number of independent devices per month, number of broadcasts and duration of animation channels.

According to iResearch's statistics, from 2065438 to July 2008, the number of independent devices of iQiyi animation channel was 1.9 1 billion, which was 1.8 times and 2 times that of Tencent Video and Youku Animation Channel respectively. Moreover, the monthly independent devices of the animation channels of iQiyi, Tencent Video and Youku account for 32%, 17% and 16% of the monthly independent devices of APP respectively, indicating that among the active users of iQiyi APP, the proportion of animation users is relatively high.

In addition, from 2065438 to July 2008, the total monthly broadcast volume and total monthly broadcast duration of iQiyi Animation Channel were the highest. Although the total number of devices per month of Youku Animation Channel is not as good as Tencent Video, it is better than Tencent Video in playing data, indicating that users of Youku Animation Channel are more active.

This data shows that the performance of iQiyi Animation Channel is better than that of Tencent Video and Youku Animation Channel, but the gap between Tencent Video and Youku Animation Channel is not obvious.

2.5 Distribution of animation resources

With the maturity of domestic animation production level, there are more and more resources on the online video platform, but Japanese animation still occupies a very important position in the domestic animation market. According to the statistics of "three entertainments", the animations currently played on the platform are mainly divided into three categories: Japanese animation, national animation and Sino-Japanese cooperative animation. In the first half of 20 18 (as of 20 18.8.2 1), the number of cartoons played by iqiyi was the largest among the three platforms, nearly twice that of Tencent Video and Youku, among which Riman had the most resources, accounting for 59%; Tencent video plays the largest number of national videos, accounting for 69%; Youku plays a little more national men than Japanese men, accounting for 55%.

According to the distribution data of animation resources, iQiyi has the most animation resources, mainly in Japanese. The animation resources of Tencent video are second, and the country is the main one; Youku has the least animation resources, but the gap with Tencent video is not big, and the gap between the number of countries and the number of days on the platform is not obvious. It is worth mentioning that Youku bought a large number of animation copyrights in other regions such as Riman and Man Mei in the early days, and the platform Riman is rich in resources. This data shows that Youku is currently increasing the proportion of national resources on the platform.

2.6 Target user demand analysis

The core function of the animation channel is to watch the animation content online, and the target users can be divided into three categories according to their preferences for animation: advanced secondary users, animation enthusiasts and ordinary users. From the scope, different users may have different needs for animation. For example, in addition to watching anime, the second element of the senior may also need a similar second element community and derivative mall; Anime lovers need to have good-looking animations and novels, while ordinary users may only need good-looking animations;

But judging from the core functions of the animation channel, the needs of the three types of users may be the same:

Finding animation is efficient, and animation experience needs certain interactive functions. For these target users, the biggest pain point is whether they can find the animation they want to watch. In addition to the obvious differences in users' choices caused by the channel playing cartoons alone, personalized recommendation can improve the efficiency of users in finding and watching cartoons, which can meet the needs of users to a great extent.

2.7 Market Trend Analysis

1) The national diffusion forces are gradually expanding.

With the full opening of the animation industry chain and the maturity of domestic animation production technology, there are more and more national cartoons, including some high-quality cartoons with high broadcast volume, such as Douluo Mainland, the founder of Magic Road, Fox Demon Little Matchmaker and so on. According to the statistics of Gu Multimedia, although the number of Japanese cartoons such as Voyager, Naruto and Detective Conan is much higher than that of Guo Man, these cartoons are all classic IP with a history of over 10 years. For the comics added in recent years, the broadcast data of Guo Man has surpassed that of Japanese comics.

2) The user's awareness of payment is gradually developed.

China video websites began to try paid services from 20 10, and experienced the copyright war, as well as the innovation of paid content and mode of video websites, and users' awareness of paying gradually formed. Animation users are mainly 90,000 generations, with a certain economic level. They pursue high-quality animation content and are more willing to pay for high-quality animation content. According to the statistics of iResearch, the proportion of online animation content market revenue in China has increased year by year, from 12.5% in 20 15 years to 34.7% in 20 18 years.

3) Pay more attention to user data.

Nowadays, social networking has gradually become a way of life. The criteria for evaluating the quality of an animation can no longer simply look at the broadcast data, but also need to combine the barrage, comments, forwarding and other data sent by users. Through the analysis of user data, we can not only objectively evaluate the market value of an animation, but also help animation producers understand the real needs of users.

4) Comic animation has become a new member of the animation industry.

Short video applications such as Tik Tok and Aauto Quicker make users more and more accustomed to watching videos in vertical screen mode. Mancartoon is the product of short video form based on vertical screen era. Because the production cost is lower than animation and it is suitable for the characteristics of vertical screen era, Mancartoon may gradually become popular.

Iii. User experience analysis 3. 1 strategic layer

Iqiyi animation channel

Positioning an all-age animation platform

While introducing Japanese resources, we actively produce high-quality original cartoons. The proportion of Japanese animation resources in the iQiyi animation channel is still relatively large. The cumulative broadcast volume of the Japanese animation Nautical King played on the platform alone is as high as 65.438+0.309 billion (bone data), ranking first among all animation broadcasts; On the other hand, since 20 15, iqiyi has tried to change the self-made novel into the animated Yu Ling, and in recent years, there have also been self-made animated works, all of which have achieved good results.

Focus on IP film and television: Although all three platforms have the whole industry chain to develop animation IP, iQiyi pays more attention to IP film and television, and released "Sky Plan" on 20 17 and 10, aiming at adapting high-quality comics into online movies.

Actively incubating content sources: iQiyi 20 16 open content platform, released "Morning Star Project" and "Youth League" in May of 20 18, and actively incubating high-quality original content sources.

Tencent video animation channel

Located on the first platform of Guo Man

Continuously cultivate high-quality animation content: Guo Man is the largest animation type on Tencent's video platform. From the beginning, Guo Man cultivated Guo Man's content and achieved good results. The cumulative broadcast volume of the novel "Douluo Continent" produced by this platform reached 6.64 billion (skeleton data), ranking first in Guo Man's broadcast volume. Tencent video has also played a certain role in promoting the development of Guo Man.

Actively lay out new forms of animation: the short video boom has made people accustomed to watching videos in the form of vertical screens. Combining the characteristics of vertical screen and short video, Tencent Video Animation Channel took the lead in trying a brand-new animation form. Since 20 19 and 1, Tencent Video Animation Channel has launched 13 comic works, but the market feedback is not enthusiastic, and the operation mode of comics is still being explored.

Youku animation channel

Positioning as the first animation video resource platform in China.

Make full use of the advantages of the platform's Japanese diffuse resources: Youku also introduced more Japanese diffuse resources in the early days, such as Naruto, Silver Soul, and famous detective Conan. There are more animation resources in other areas besides Riman, such as Cross's How to Train Ji Long. For Youku, rich animation resources are a big advantage to attract a large number of animation users.

Actively incubating high-quality Guo Man content: Youku released the "100 million animation venture capital plan" on 20 14, aiming at continuously creating more high-quality Guo Man content. Although Youku has increased its creativity in Guo Man, its Guo Man resources have lost to iQiyi and Tencent Video; In 20 19, Youku released the "Friends and Plans" to create more exposure for platform partners by providing platform publicity resources, thus incubating more high-quality content.

3.2 Capability range layer

The main functions of the animation channels of the three platforms are as follows:

3.2. 1 Looking for animation

Iqiyi animation channel

Mode: search, film library screening, banner, navigation, video information flow; Highlights: there are leaderboards, fan-following drama tables, the end of last season and the selection of film libraries in the navigation, which further improves the efficiency of users looking for cartoons; Disadvantages: Iqiyi Animation Channel locates all-age users, but there is no age classification for film library screening; In addition, there is a lack of personalized recommendation in the video information stream, such as guessing what you like and what you are chasing. Mode: search, film library screening, banner, video information flow; Highlight: There are many personalized recommendations in the video information stream, such as guessing that you are chasing, your circle is watching, and you may still be interested. Mode: search, film library screening, banner, video information flow; Highlights: there are age and age classification in the categories screened by the film library, which is convenient for users to choose; In addition, there are many personalized recommendations in the video information stream, such as guessing the comics you like and everyone is watching. The screen shot of the movie library projection interface is as follows:

3.2.2 Play function

The main functions are similar, and each has its own unique functions:

Iqiyi: There are free traffic, VR, dolby surround and voice assistant functions, which highlight the technological advantages, but the voice assistant function is not perfect;

Tencent Video: It has the functions of loop playing and online poster. Users can splice classic line drawings when watching cartoons, which is more refreshing for users.

Youku: There is a night mode, so users can watch videos at night to protect their eyes. In addition, in terms of clarity, there is also HDR image quality. Comparing the Blu-ray image quality of iQiyi and Tencent video, it can be clearly seen that HDR image quality will be brighter and more in line with users' aesthetics. It is worth mentioning that both iQiyi and Tencent videos actually have HDR image quality function, but they are only suitable for high-end models.

3.2.3 Community functions

Iqiyi animation has a UP main area, where you can upload some short videos related to the second element; Tencent video animation has a goose dimension, which can ask questions, post, draw stalks, share life and so on; Youku video has no special animation community. Iqiyi's UP main community has a high content threshold, and more is to provide secondary culture-related videos for ordinary users or anime lovers, and provide a content creation platform for advanced secondary users; Tencent video goose element content has no threshold, which meets the needs of animation channel users to discuss and express secondary culture;

However, judging from the popularity, comments and likes of users in the two communities, the user activity is not high, and Tencent video will be slightly higher than iQiyi, but the gap is not great. The main reason may be that among the users of animation channels, there are still relatively few users who have expressed their needs.

Is it necessary for the animation community to exist for the online video platform? Personally, I think the advantages of having an animation community outweigh the disadvantages for three reasons:

Social network itself has become people's way of life. With the development of animation industry, more and more users will express their needs in animation channels.

For the platform, the goal related to the animation channel is mainly to provide animation videos and improve the animation industry chain centered on animation videos; The existence of animation community is not contrary to the goal of the platform, but a derivative demand of users after watching animation videos, which can help the platform to better serve and understand users.

Although there are big communities and platforms, there are still obvious differences between secondary culture and popular culture, and independence will be better.

3.2.4 Profit model

1) advertisement

Advertisers of animation channels on the three platforms are mainly information flow advertisements on channel pages and patch advertisements when non-member users play videos; Judging from the frequency of information flow advertisements, iQiyi animation channels will be slightly more; In addition, the advertisements displayed in Tencent Video and Youku are all pictures, while in addition to pictures, iQiyi also displays short videos for several seconds, which is innovative in form.

2) Membership

VIP members of all three platforms can apply for animation channels. In addition to the VIP members of the platform, iQiyi also has interesting members specially suitable for animation users.

From the point of view of member price, for iQiyi VIP members and fun members, the price of fun members will be more favorable only under the condition of continuous subscription season or subscription year, and the price will be the same under other conditions. However, the main difference between VIP members and fun members is that fun members can read comics on the platform. From this perspective, the advantages of FUN membership privileges are not outstanding.

The VIP members of the three platforms, on the whole, have little price difference; Continuous seasons, continuous months and discontinuous years, the price is the same; For a continuous monthly subscription, iQiyi will have some discounts in the first month, but it is more expensive than Tencent Video and Youku in the non-first month. Youku's season card is cheaper than iQiyi and Tencent, and the monthly card is slightly more expensive than iQiyi and Tencent.

3. 1? Information architecture

Tencent animation channel

The animation channels of the three platforms are composed of four parts: search box, banner, navigation and recommended video stream.

Iqiyi Animation: The navigation part has the most content, besides novels, comics and community drainage, there is also the recommendation of animation, which improves the efficiency of users looking for animation. In addition, it also guides users to download animation APP；; Iqiyi Animation Channel has layouts in animation, novels, comics, communities and games.

Tencent video animation: navigation only drains novels, comics and communities, and there are layouts in animation, novels, comics, communities and games.

Youku Animation: Navigation is mainly the recommendation of animation, highlighting the high-quality daily resources on the platform and improving the efficiency of users looking for animation; There are layouts in animation, comics and games, but there are no layouts in novels and communities. The reason may be that Youku platform already has the layout of literature and planet (platform community), and the number of animation users is less than that of iQiyi and Tencent video. Or there are some other strategic considerations, not to set up novels and communities for animation channels for the time being. But personally, I think the setting will be more perfect.

3.3.2 Interaction design

1) interactive design of barrage

Highlight: You can send animated character barrage. Disadvantages: You can only send and see the barrage information when you are in landscape screen, and the video automatically stops when you send the barrage, which affects the efficiency of sending the barrage and watching the animation. Highlight: When the barrage fires, the video will continue to play; In addition, you can also send a barrage of anime characters. Disadvantages: Only when the screen is in landscape orientation can the barrage be sent and the barrage information can be seen, which affects the efficiency of the user's barrage. Highlights: both vertical and horizontal screens can send barrage and watch barrage information; Click on the barrage sent by others, and you will automatically like it. You can reply to the barrage sent by others. Disadvantages: When the barrage plays, the video will automatically pause, which will affect the efficiency of users watching animation. 2) Interactive design of video information flow

Iqiyi Animation Channel: The titles and positions of different types of animations are fixed, and users can brush them to the end.

Tencent video animation channel: more animation types are displayed than iQiyi; Moreover, some types of positions are not fixed, which may be sorted randomly or according to user behavior, and users can brush them to the end.

Youku Animation Channel: The positions of different types of animations are not fixed, and the content will appear circularly, so users can't brush the bottom.

Users of Tencent Video and Youku Animation Channel may be more efficient in finding animations through video information flow than users of iQiyi Animation Channel.

3.4 Role Frame Layer

3.4. 1 Interface Design

There is little difference in the interface design of the three App animation channels. The main purpose is to facilitate users to find the animation they want to watch, and to display search box, film library, banner, navigation and recommendation information. The search box is displayed at the top, the movie library is next to the search box, and the following are banner, navigation and recommended video information streams in turn.

Navigation design

The navigation of the three App animation channels is a springboard design, and users can jump to the corresponding pages by clicking.

Compared with Tencent video and Youku, iQiyi animation will have more navigation, but it has a clear classification, which is relatively simple and clear.

3.4.3 Information design

In the recommended video stream section, all three apps have different titles according to different types of animation content.

1) From the opening form, both iQiyi animation and Youku animation are bold and bold, but Youku's font is bigger and more obvious; Tencent video animation is displayed in the form of a dialog box in comics, which is more prominent and more in line with the style of the second element.

2) From the content of the title: most titles of iQiyi animation are simple four words, which are relatively concise and regular; The titles of Youku animation and Tencent video animation are uncertain, and the content is colloquial; In addition, Tencent Video and Youku have more personalized recommendations to users than iQiyi.

3) From the information display of a single video, all three are displayed through pictures, labels of members or solo broadcasts, number of updated episodes and animation names. Tencent Video and Youku have more text introductions to animation than iQiyi, which is convenient for users to further understand the animation content, but the interface of iQiyi will be more concise.

Insufficient: the title is not prominent enough and there is no personalized recommendation content.

Highlights: the title is displayed in the form of a dialog box in a cartoon, which is more prominent and more in line with the style of the second element; There are also personalized recommendations, such as guessing that you are chasing you, you may still be interested, and your circle is watching.

Highlights: There are personalized recommended content to guess the comics that everyone likes to watch, and there are also seiyuu works with rich content.

3.5 Perception layer

The overall styles of the three App animation channels are relatively simple and clear.

The interface of Tencent's video animation is comic, which may be related to its title being displayed in the form of a dialog box in comics.

The background color of the top navigation bar of iQiyi animation and Youku animation is black, and the navigation fonts are fluorescent green and sapphire blue corresponding to the theme color of App. The overall style is similar to other channels in the App. Tencent video animation channel is unique, the background color of the top navigation bar is smoky gray, and the navigation font design also echoes the following titles, making the whole interface style more comic.

IV. Summary 1. Iqiyi animation channel

1) Difference advantage

There are many high-quality solo broadcast resources, such as Navigation King, Dragon Ball Super, Tennis Prince, Fairy Tail, etc., and these daily broadcasts have great influence; The cumulative broadcast volume of Voyager alone reached 65.438+0.309 billion (Gu Duo's data), ranking first among all animations.

The application of technology optimizes the playback experience. For example, the playback functions of iQiyi include VR function, voice assistant and Dolby sound quality.

The brand influence of the platform itself. In recent years, iQiyi has performed brilliantly in film and television dramas and variety shows, creating a good brand image for the platform and bringing more users to the animation channel.

2) Suggestions for improvement

Compared with Tencent Video and Youku, iQiyi lacks the support of the big entertainment matrix of the head enterprise, the layout of the source of incubating content is late, and the source resources of high-quality content are somewhat insufficient. It is necessary to continue and increase the incubation of high-quality content sources.

In terms of user experience, the classification of age groups can be added to the category of film library; You can add more personalized recommendation content to the video stream information on the channel page, and reduce the display of advertising information appropriately; You can also make the title more prominent by adding fonts or personalized patterns, thus improving the efficiency of users to find the animation they want to watch; In addition, compared with VIP members, FUN members have little advantage in cost performance, and can add more special functions, such as discounts on designated goods in the mall, discounts on joint purchases between FUN members and VIP members, and so on.

2. Tencent Video Animation Channel

1) Difference advantage

The platform has the best solo broadcast resources in Guo Man. As the "first platform of Guo Man", Tencent Video has been deeply involved in Guo Man from the very beginning, and produced many high-quality Guo Man, such as Douluo Mainland, Father of the Magic Way, Bean Treasure Sky and so on. Among them, Douluo mainland has reached 6.64 billion (bone data), ranking first in Guo Man's broadcast volume.

It has the ability to continuously produce high-quality Guo Man, and with the help of Tencent's pan-entertainment ecological layout, it provides rich content sources and animation technology for Guo Man production. For example, Douluo Continent is adapted from the starting point novel serialized by Tencent and produced by Xuan Ji Science and Technology invested by Tencent.

Product design is good at poking users' coolness, which is reflected in the playback function, such as loop playback and line puzzle function, video will continue to play when the barrage is released, cartoon style design of channel pages, new animation and so on.

2) Suggestions for improvement

Although there are many high-quality national videos in Tencent's videos, these national videos are not as good as the classic Japanese IP of iQiyi and Youku. In order to surpass iQiyi and widen the gap, on the one hand, we should continue to build Guo Man classic IP, lengthen the time dimension and do long dramas; On the other hand, it is also possible to form more barriers and advantages through better operation of the animation community or the proliferation of animation content.

In the playback function, technology can be properly applied to give users a better viewing experience, such as better clarity and sound effects.

3. Youku Animation Channel

1) Difference advantage

There are many high-quality solo resources, such as Naruto, Silver Soul, and Superman with One Punch. The cumulative playback volume of Naruto has reached 8.35 billion (bone data), ranking second among all animation playback volumes; In addition, there are many high-quality solo cartoons in other fields on this platform, such as Taming Ji Long and Crazy Alien by the Croders.

Although Alibaba's entertainment resources and e-commerce background have obvious advantages, Youku is not as good as Tencent Video and iQiyi in national self-control, and Ali's e-commerce background is not helpful to the development of Youku animation derivative market. The reason may be that Ali's layout in the pan-entertainment ecosystem mainly relies on investment and mergers and acquisitions, and there are not many companies that incubate themselves. The links between its subsidiaries are not as close as Tencent's pan-entertainment matrix, but this advantage still exists, but it may take more time to reflect.

Highlights of product design: HDR image quality will be brighter and better than Blu-ray image quality of Youku and Tencent videos in terms of playback clarity; When users watch cartoons, they can send barrage under the conditions of horizontal screen and vertical screen to meet the needs of vertical screen users.

2) Suggestions for improvement

Youku lost to Tencent Video and iQiyi on the homemade Guo Man. In addition to incubating the source of high-quality content, it is also necessary to produce high-quality Guo Man content, which will form a barrier to solo broadcasting in Guo Man. You can further use the resources of Ali Digital Entertainment. In addition, continue to introduce more high-quality animation copyrights.

HDR image quality can be applied to more animation content, forming obvious differentiation advantages.

The secondary culture is constantly developing, which is obviously different from popular culture. If resources permit, consider increasing the layout of light novels and animation communities.

This article was originally published by @ Xixi 77. Everyone is a product manager. Reprinting is prohibited without permission.

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