The ratio of reading volume to fans represents the effective conversion rate of official WeChat account. The higher the number, the greater the actual influence of the official WeChat account.
Reading rate, that is, the ratio of readers who pay attention to the public to finish reading an article after opening it.
Interaction rate, that is, the number of people who participate in article comments and forwarding.
new media marketing
New media marketing refers to the mode of marketing by using new media platform. In the era of great innovation brought by web2.0, marketing thinking has also brought great changes, such as experience, communication, variation, creativity and relationship. Internet has entered the era of new media communication 2.0. And online magazines, blogs, Weibo, WeChat, TAG, SNS, RSS, WIKI and other emerging media.