20 12, Viann and Hongliang, who came all the way from Beijing, embarked on the road of extreme exploration, creating the first variety show of real-life adventure records in China. The following year, The Lover's Travel was premiered in Youku, followed by The Lover's Travel 2 and The Lover's Travel 3. Thousands of netizens followed the couple to explore the magical world, crossed the reborn "dead city" Chernobyl, descended into the crater of marum with ropes, and camped in Oymyakon, Russia at -50℃ ... which inspired millions of viewers.
Ten Years of Travel summarizes their adventures and constant challenges in countries all over the world from 20 12 to the present ten years. It is a summary of short stories and a collection after ten years. Variety shows combine the ideals, feelings, courage and execution of a new generation of young people in China, presenting humanized service and enlightening thinking, which is relatively highly compatible with Youku's historical and humanistic values, and has been concerned and recognized by young consumers for more and more years.
In 2022, with the popularity of "Journey Couple" and "Journey Couple Decade", Youku culture and art also entered a decade. How to attract young people when the "Z generation" group has gradually become the core group of Internet technology transactions? Wang Xiaonan, director of Youku Culture and Art Content Center, feels that Journey has touched the hearts of young people with real views and expressions. "It has a solid knowledge system and vivid expression, and is also deeply loved by young people."
Wang Xiaonan revealed that in 2022, Youku will also hold an interview program "Don't Answer" with the Three-body Universe, during which observers will imagine the future with writers and biologists. "Variety shows are broad-minded, interesting and deeply speculative. They are variety shows that young people are interested in. "
In the past ten years, Youku's historical humanities have been focusing on people's watching and expression from beginning to end, deeply cultivating high-quality content and gradually establishing its own unique logo. Round table schools, world conflicts, dialogues, etc. It has gained a group of loyal audiences, including many highly educated and high-income groups. "Everyone expects that historical humanities can become the rigid demand of society, so as to truly generate higher use value. I hope that the variety show produced by anyone can benefit others. " Wang Xiaonan said.
At this stage, Youku has become a cultural and artistic role content camp dominated by major websites. , Tao, Chen Danqing and others talked with young people about their daily lives, feelings and the world, including the Round Table series of cultural and artistic reality shows, travel talk shows with profound cultural and artistic feelings, and works such as One Thousand and One Nights, Part and Watching DuDu, which were highly praised in the circle. In Youku TV entertainment programs, Douban.com's works with a score of 8 or above account for 80%, and works with a score of 9 or above account for 40%.
According to statistics, the second season of the humanistic documentary Daily Literature, jointly produced by Youku, Southeast Satellite TV and Channel Satellite TV, also returned not long ago. After that, Youku will also release the sixth season of the Round Table School and the variety show "I want to ask you if you dare" and other high-quality TV entertainment programs to continuously provide young people with high-quality and nutritious content.