1, the easiest way, of course, is to buy advertisements. Tik Tok's advertising platform has been opened, and the charge for 1 CPMs is between 200-240 yuan, with no discount and inaccurate targeting. This makes many advertisers very embarrassed-even in the targeted headlines and Baidu, it is not easy to make a good conversion. Tik Tok has no precise positioning at all, and it is still so expensive. Should this flow outlet be chased? In my opinion, the lack of accurate positioning of Tik Tok is related to its platform genes and the current development stage. Different from other platforms, users of Tik Tok prefer to "randomly" view the "freshness" brought by recommendations. Under this mechanism, it is difficult to accurately locate the current development cycle of Tik Tok. However, most advertisers do not have the ability to control the huge targeted data when they put it on the platform with accurate targeted data foundation. If Tik Tok opens up "precise positioning" for them, it is actually not good for advertisers. It is better to rely on good planning to make the content attract relevant users more effectively. In fact, the earliest advertisements also had no targeting skills, but professional advertisers can still make good advertisements that impress users: because the advertising content itself is the best targeting. As an advertiser, if you have professional planning ability and your user group is relatively young, it is a good choice to place advertisements in Tik Tok. Recently, Tik Tok's most popular advertisements are mobile games, Vipshop, and fresh food every day, all of which meet this positioning. Therefore, if the small video you make meets the instinctive demands of users, is sticky, and the product implantation is reasonable and ingenious, then it will naturally impress relevant consumers and achieve a more accurate orientation effect than big data orientation. 2. Use Tik Tok magic to drain from the outside. If your user base doesn't coincide with the mainstream users of Tik Tok, can't you use Tik Tok to bring goods? Of course not. As mentioned earlier, Tik Tok's short video has the characteristics of "grassroots" and "immediacy", as well as the duration and fast pace within 15 seconds, which are the key points to impress users. When we can't attract enough traffic from Tik Tok, we can use Tik Tok's "fan+"function to associate headlines with watermelons, and the content will be published on relevant platforms simultaneously, and fans can also enjoy it. If you have a headline with good traffic, you can publish sticky and trustworthy Tik Tok videos to the headline account at the same time, and there will naturally be traffic sources. If your headline number is certified, you can also accurately put your small video through the headline number for your audience to see. Even if a small business simply records a magical and promotional video and sends it to your circle of friends, it will also bring you effective traffic.